Description
Marketing:indian film industry, opportunities and challenges in the industry.
INDIAN CINEMA OVERSEAS
Indian Film Industry
• Indian film industry has had a profound effect on cinema
•
•
• •
across the world since the early 20th century Consists of films produced across India Includes the cinematic cultures of Andhra Pradesh, Assam, Bihar, Gujarat, Haryana, J & K, Karnataka, Kerala, Maharashtra, Orissa, Punjab, Tamil Nadu, Uttar Pradesh and West Bengal India is the world's largest producer of films The provision of 100% foreign direct investment has made the Indian film market attractive for foreign enterprises such as 20th Century Fox, Sony Pictures, Walt Disney Pictures and Warner Bros
Indian Cinema Overseas
• Over the last few years increasingly large size of the
overseas markets has made it extremely significant for Bollywood filmmakers • The higher ticket prices, the growing NRI audience and the international audience slowly taking interest in Hindi films • It ensured that the $20 million threshold (equivalent to the 100 crore club in India) has been surpassed by films like My Name Is Khan and 3 Idiots • Karan Johar once famously said “We do not see NRI’s as people who are separate from Indians. They are all Indians and in fact the NRI’s are more Indian at heart than any of us in India!”
Top 5 overseas box office stars
• Shahrukh Khan • Aamir Khan • Hritik Roshan • Salman Khan • Akshay Kumar
Shahrukh Khan
• Dominated the international market like no other actor in history • The absolute KING by a fair distance • Of the 10 highest grossing films SRK has starred in 7
• In the Top 25 he features in a staggering 12 films
• Before 3 Idiots released in China, My Name Is Khan was by far the
highest grossing film with $22.15 million (Rs 120 crores) • Some of his films that haven’t fared as well as expected in India are blockbusters abroad
• Awards
• IIFA most popular actor • IIFA Star of the Decade • First Bollywood personality to be honoured with the prestigious Chubb fellowship at Yale University • Honored with L’Etoile d’Or by the King of Morocco during Eleventh International Film Festival of Marrakech • First Bollywood actor to be featured on the cover page of Los Angeles Times Calendar section • Time magazine's 100 Poll ranked him as the 13th most influential person in the world • He was awarded the Ordre des Arts et des Lettres (Order of the Arts and Literature) by the French government for his exceptional career
The Top 10 Overseas Grossers
3 Idiots My Name is Khan Don 2 Kabhi Alwida Na Kehna Ek Tha Tiger Ra.One Dhoom: 2 Rab Ne Banadi Jodi
Om Shanti Om
Veer-Zaara
Challenges
• Small and fragmented market
• Competitor (Hollywood)
• Domestic and diaspora markets are too large for Indian
cinema to adapt themselves to Western tastes • Bollywood films are too long • Scripts are too loose and have too much excess fat
Conclusion
• There is a huge Indian diaspora in countries like the uk,
Canada, the Middle East, South Africa which all represent a big market for Indian films • Brand India is gradually gaining share in the global market • Bollywood’s share in the global movie market is still relatively insignificant • The movie industry therefore needs to put in a lot of effort and money
doc_817531233.pptx
Marketing:indian film industry, opportunities and challenges in the industry.
INDIAN CINEMA OVERSEAS
Indian Film Industry
• Indian film industry has had a profound effect on cinema
•
•
• •
across the world since the early 20th century Consists of films produced across India Includes the cinematic cultures of Andhra Pradesh, Assam, Bihar, Gujarat, Haryana, J & K, Karnataka, Kerala, Maharashtra, Orissa, Punjab, Tamil Nadu, Uttar Pradesh and West Bengal India is the world's largest producer of films The provision of 100% foreign direct investment has made the Indian film market attractive for foreign enterprises such as 20th Century Fox, Sony Pictures, Walt Disney Pictures and Warner Bros
Indian Cinema Overseas
• Over the last few years increasingly large size of the
overseas markets has made it extremely significant for Bollywood filmmakers • The higher ticket prices, the growing NRI audience and the international audience slowly taking interest in Hindi films • It ensured that the $20 million threshold (equivalent to the 100 crore club in India) has been surpassed by films like My Name Is Khan and 3 Idiots • Karan Johar once famously said “We do not see NRI’s as people who are separate from Indians. They are all Indians and in fact the NRI’s are more Indian at heart than any of us in India!”
Top 5 overseas box office stars
• Shahrukh Khan • Aamir Khan • Hritik Roshan • Salman Khan • Akshay Kumar
Shahrukh Khan
• Dominated the international market like no other actor in history • The absolute KING by a fair distance • Of the 10 highest grossing films SRK has starred in 7
• In the Top 25 he features in a staggering 12 films
• Before 3 Idiots released in China, My Name Is Khan was by far the
highest grossing film with $22.15 million (Rs 120 crores) • Some of his films that haven’t fared as well as expected in India are blockbusters abroad
• Awards
• IIFA most popular actor • IIFA Star of the Decade • First Bollywood personality to be honoured with the prestigious Chubb fellowship at Yale University • Honored with L’Etoile d’Or by the King of Morocco during Eleventh International Film Festival of Marrakech • First Bollywood actor to be featured on the cover page of Los Angeles Times Calendar section • Time magazine's 100 Poll ranked him as the 13th most influential person in the world • He was awarded the Ordre des Arts et des Lettres (Order of the Arts and Literature) by the French government for his exceptional career
The Top 10 Overseas Grossers
3 Idiots My Name is Khan Don 2 Kabhi Alwida Na Kehna Ek Tha Tiger Ra.One Dhoom: 2 Rab Ne Banadi Jodi
Om Shanti Om
Veer-Zaara
Challenges
• Small and fragmented market
• Competitor (Hollywood)
• Domestic and diaspora markets are too large for Indian
cinema to adapt themselves to Western tastes • Bollywood films are too long • Scripts are too loose and have too much excess fat
Conclusion
• There is a huge Indian diaspora in countries like the uk,
Canada, the Middle East, South Africa which all represent a big market for Indian films • Brand India is gradually gaining share in the global market • Bollywood’s share in the global movie market is still relatively insignificant • The movie industry therefore needs to put in a lot of effort and money
doc_817531233.pptx