Indian Automobile Industry
Social Media Case Study
(c) InRev Systems
How are big brands using Social Media?
Source : engagementdb.com
(c) InRev Systems
Source : engagementdb.com
(c) InRev Systems
Lets look at 5 large automobile brands
(c) InRev Systems
Facebook Fan Page
LinkedIn Profile
(c) InRev Systems
Engagement in Facebook
Toyota Mentions in Twitter
(c) InRev Systems
Toyota versus Honda Twitter Engagement Comparison
It is clear from above that Toyota is using Twitter to engage whereas Honda is using for announcements. These kinds of strategies can have strong impact on brand awareness.
(c) InRev Systems
Facebook Fan Page
Engagement in Facebook
(c) InRev Systems
Ford’s strong presence in Social Media
Ford’s way of using multiple channel in the same networking site is a popular way of engaging with users with different demands. This is also the same strategy used by DELL.
(c) InRev Systems
Engagement in Twitter
Engagement in Facebook
(c) InRev Systems
Engagement in Twitter
Engagement in Facebook
(c) InRev Systems
Indian Activity on Social Media
Still missing the key essence of social media which is engagement.
Indian Brands are still handling Social Media as an Advertising Agency.
Still in its infancy state, there is more to explore for Indian Auto brands.
(c) InRev Systems
Twitter profile for Maruti Suzuki
Most Tweets are announcement and no engagement with Twitter Network.
This shows loss in opportunity to engage.
(c) InRev Systems
Engagement in Facebook being used only to share interesting and funny videos, losing the opportunity to send across the brand value.
Facebook Profile of Maruti Suzuki Campaign
(c) InRev Systems
Lost opportunity in Twitter
People are talking about the brand continuously and expressing their views.
(c) InRev Systems
Social Engagement Graphs for Automobile in India
6.0
Automobile Industry
5.0
4.0 Interactivity Level
3.0
2.0
1.0
No of Channels 0.0 0 2 4 6 8 10 12 14 16 18 20
(c) InRev Systems
Table for Automobile Social Media Reach in India
Automobile Companies Maruti Suzuki Volkswagen Bajaj Autos Toyota Ford Yamaha Chevrolet Honda Mercedes-Benz Mahindra Renault Fiat BMW TVS Nissan Royal Enfield Hyundai Audi Mitsubishi
(c) InRev Systems
Channels 19 6 4 11 5 7 3 4 3 6 4 4 3 3 2 2 3 2
Social Grades 4.8 4.4 4.0 3.8 3.7 3.5 3.3 2.9 2.7 2.5 2.4 2.2 2.2 1.9 1.8 1.5 1.5 1.0
Research Report from Simplify360 for Maruti
Source Micro Blogs News, Blogs and Videos Mentions
4,830 3,661
Date : September 26th 2010 to November 16th 2010
(c) InRev Systems
Distribution of non-Twitter Mentions
Blog Google News WordPress Yahoo News You Tube
Datasource : simplify360
(c) InRev Systems
Approximate distribution of Twitter Mention - City wise in India
Mumbai New Delhi Bangalore Pune Chennai Hyderabad Cochin
Datasource : simplify360
(c) InRev Systems
Our product Buzzom.com was one of the top five most loved Twitter Applications in the world. We are a Young and Enthusiastic team that understand social media and technology.
We are driven by experimentation and innovation.
(c)2010 InRev Systems
We believe in conversations rather than in presentation.
Deep Sherchan [email protected] Mobile : +91 9611122994 Site :http://simplify360.com
(c)2010 InRev Systems
doc_466954415.pptx
Social Media Case Study
(c) InRev Systems
How are big brands using Social Media?
Source : engagementdb.com
(c) InRev Systems
Source : engagementdb.com
(c) InRev Systems
Lets look at 5 large automobile brands
(c) InRev Systems
Facebook Fan Page
LinkedIn Profile
(c) InRev Systems
Engagement in Facebook
Toyota Mentions in Twitter
(c) InRev Systems
Toyota versus Honda Twitter Engagement Comparison
It is clear from above that Toyota is using Twitter to engage whereas Honda is using for announcements. These kinds of strategies can have strong impact on brand awareness.
(c) InRev Systems
Facebook Fan Page
Engagement in Facebook
(c) InRev Systems
Ford’s strong presence in Social Media
Ford’s way of using multiple channel in the same networking site is a popular way of engaging with users with different demands. This is also the same strategy used by DELL.
(c) InRev Systems
Engagement in Twitter
Engagement in Facebook
(c) InRev Systems
Engagement in Twitter
Engagement in Facebook
(c) InRev Systems
Indian Activity on Social Media
Still missing the key essence of social media which is engagement.
Indian Brands are still handling Social Media as an Advertising Agency.
Still in its infancy state, there is more to explore for Indian Auto brands.
(c) InRev Systems
Twitter profile for Maruti Suzuki
Most Tweets are announcement and no engagement with Twitter Network.
This shows loss in opportunity to engage.
(c) InRev Systems
Engagement in Facebook being used only to share interesting and funny videos, losing the opportunity to send across the brand value.
Facebook Profile of Maruti Suzuki Campaign
(c) InRev Systems
Lost opportunity in Twitter
People are talking about the brand continuously and expressing their views.
(c) InRev Systems
Social Engagement Graphs for Automobile in India
6.0
Automobile Industry
5.0
4.0 Interactivity Level
3.0
2.0
1.0
No of Channels 0.0 0 2 4 6 8 10 12 14 16 18 20
(c) InRev Systems
Table for Automobile Social Media Reach in India
Automobile Companies Maruti Suzuki Volkswagen Bajaj Autos Toyota Ford Yamaha Chevrolet Honda Mercedes-Benz Mahindra Renault Fiat BMW TVS Nissan Royal Enfield Hyundai Audi Mitsubishi
(c) InRev Systems
Channels 19 6 4 11 5 7 3 4 3 6 4 4 3 3 2 2 3 2
Social Grades 4.8 4.4 4.0 3.8 3.7 3.5 3.3 2.9 2.7 2.5 2.4 2.2 2.2 1.9 1.8 1.5 1.5 1.0
Research Report from Simplify360 for Maruti
Source Micro Blogs News, Blogs and Videos Mentions
4,830 3,661
Date : September 26th 2010 to November 16th 2010
(c) InRev Systems
Distribution of non-Twitter Mentions
Blog Google News WordPress Yahoo News You Tube
Datasource : simplify360
(c) InRev Systems
Approximate distribution of Twitter Mention - City wise in India
Mumbai New Delhi Bangalore Pune Chennai Hyderabad Cochin
Datasource : simplify360
(c) InRev Systems
Our product Buzzom.com was one of the top five most loved Twitter Applications in the world. We are a Young and Enthusiastic team that understand social media and technology.
We are driven by experimentation and innovation.
(c)2010 InRev Systems
We believe in conversations rather than in presentation.
Deep Sherchan [email protected] Mobile : +91 9611122994 Site :http://simplify360.com
(c)2010 InRev Systems
doc_466954415.pptx