India's Branding is by accident and not by design. Different government departments are branding themselves in isolation. In reality there needs to be lot of coordination to ensure consistency and strategy behind the exercise.
Few of the reasons for this campaign to be not that successful could be that the one who drive this campaign are politicians and bureaucrats. The crux of the problem is that rebranding and a new logo do not mean anything if the overall brand experience doesn't change.
This popular campaign was in talks for few days, but if seen recently it has got no signs of existence. Understanding Reality and internal and external reputation of the country. Well , if this drive which is in force in India gets a more quality push and support from all the concerned, this can be of really great success.
:SugarwareZ-200::SugarwareZ-058::SugarwareZ-058:
Few of the reasons for this campaign to be not that successful could be that the one who drive this campaign are politicians and bureaucrats. The crux of the problem is that rebranding and a new logo do not mean anything if the overall brand experience doesn't change.
This popular campaign was in talks for few days, but if seen recently it has got no signs of existence. Understanding Reality and internal and external reputation of the country. Well , if this drive which is in force in India gets a more quality push and support from all the concerned, this can be of really great success.
:SugarwareZ-200::SugarwareZ-058::SugarwareZ-058: