IIM Calcutta hosts
International Marketing Conference – MARCON 2010
The inaugural International Marketing Conference-MARCON 2010 will be held at the Indian Institute of Management Calcutta from the 27th to the 29th of December 2010. The first edition of the conference will seek to focus on marketing issues which are relevant to the present day as well as those which will hold promise for the times to come. The three-day long event will see a number of interesting discussions on subjects such as ‘Influence of in-store ambience on customers’, ‘Sport [+] READ MORE Sponsorship’ and ‘Customizing Multiplexes Concept For The Semi-Urban among other interesting topics like ‘Men are from Mars and Women are from Venus in Consumer Decision Making’.
MARCON 2010 boasts of an enviable line-up of speakers from around the world. Experts from the academia gracing the occasion include the likes of:
Prof. Rajan Varadarajan, Ford Chair in Marketing & E-Commerce at the Mays Business School, Texas A&M University - Dr. Varadarajan served as editor of the Journal of Marketing from 1993 to 1996 and the Journal of the Academy of Marketing Science from 2000 to 2003. He currently serves on the Editorial Review Boards of the Journal of Marketing and the Journal of Strategic Marketing among others.
Prof. Naresh Malhotra, Professor at the Nanyang Business School, Nanyang Tech. Univ., Singapore – Prof. Malhotra was ranked number one based on publications in the International Marketing Review from 1992 to 2002.
Prof. Murali Mantrala, Sam M. Walton Distinguished Professor of Marketing at the Trulaske College of Business, University of Missouri.
Prof.Ravi Dhar, George Rogers Clark Professor of Management and Marketing at Yale School of Management – Prof. Dhar serves on the editorial boards of leading marketing journals, such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science.
Industry honchos gracing the event include:
Mr. D Shivakumar, VP and Country General Manager, Nokia India.
Mr. Peshwa Acharya, VP & Marketing Chief, Reliance Retail Ltd.
Mr. Suprio Guha, MD, The Economist India.
Mr. Sugato Banerjee, CMO, Airtel Digital TV.
Mr. Hemant Malik, CMO, Trade Marketing & Distribution, FMCG, ITC Limited.
Mr. Ajay Row, VP, Customer Relationship Management, Indian Hotels Company Limited.
Mr. Anil Nair, MD, AGC Networks.
MARCON 2010 is being organized even as IIM-C continues its Golden Jubilee celebrations. IIM Calcutta, the first among the IIMs to be setup in 1961, is proudly celebrating 50 years of its existence. The two-year long celebrations, kicked off on 14th November, 2010, will see a number of events being organized by the institute in collaboration with the industry and academia.