Importance of Advertising

The entire concept of advertisement is something which has high significance in this modern era. This is an important tool by which all the multinationals and other government companies try hard to take their products to a higher position in the market. The significance of Advertisement as a course becomes relevant in such a situation. Familiarity of the important advertisement strategies helps in better focusing of the products in the changing market scenarios.

Advertisement is an area which opens up many challenges. In midst of heavy competition, it requires extra brilliance and tactics to survive in the industry. The common perception regarding advertisement is that it’s a glamorous profession which is true to certain extent but it requires the individuals to constantly bring in more changes in this area of business. In area of business or whether any type of products or services the advertisement is quite involved. The work pressure is immense in this sector and high level of creativity is needed in this business.
 
The significance or importance of advertising in business is as follows:

1. Crucial for a launch or announcement.
2. Source of revenue for publishers.
3. Promotes goods, services, ideas and events.
4. Helps in increasing the sales.
5. Maximizes the profit of an advertiser.
6. Creates consumer awareness.
7. Educate society.
8. Art, Science and Profession.
9. Demands creativity.
10. Element of marketing mix.
11. Target oriented.
12. Use persuasion for results.
13. Demands monitoring of demand and supply.
14. Builds brand's image.
15. Generates employment.
 
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