Implementing Entrepreneurship Programs Utilizing A Change Management Model

Description
Within this detailed illustration around implementing entrepreneurship programs utilizing a change management model.

Implementing Entrepreneurship Programs Utilizing 
a Change Management Model
Presented By
Mary M. Secor
Executive Director of Workplace Learning
Crisis Prevention Institute
[email protected]
Implementation Failures
Session Goals
1. To help you to maximize the probability of successful 
implementation by utilizing and  applying a Change 
Management  Model for program implementation.
3
STAGE Initial 
Assessment
Pre?Initiation Initiation Implement Institutionalize
PURPOSE Articulate 
Need for 
Change
Create Plan and 
Secure Approval
Execute the Plan Launch the 
Program
Make the 
Change 
Permanent
PROCESSES •Identify 
Champions
•Elevator
Pitches
•Initial 
Landscape 
Analysis
•Force Field 
Analysis
•Create Program 
Proposal
•Identify 
Stakeholders and
Decision Makers
•Pitch Proposal
•Secure 
Approval(s)
•Develop
Program 
Activities
•Scheduling and 
Advising
•Marketing and 
Recruiting
•Staffing/Hiring
•Acquire 
Resources
•Conduct
courses and 
program 
activities
•Monitor and 
Evaluate
•Institutional
Commitment
•Program 
Leadership
•Institutional 
Resources
Adapted from Simons?Morton, Greene and Gottlieb, 1995
Session Objectives
2. To help you to create and articulate a compelling vision for 
your physics program. 
A. Articulates the Need for Change
1) Creates a Sense of Urgency
2) Creates a Sense of Opportunity
B. “Right Fit” for your Institution
1) Aligns with mission, goals , priorities and resources
2) Addresses students’ needs, interests, aspirations, skills
3) Considers faculty interests, skills, workloads, attitudes
4) Considers political, societal, economic, educational and 
accreditation issues
5) Integrates with campus structures, policies and 
procedures
5
Initial Assessment
Goals of Entrepreneurship Programs
Research to 
Innovation
Research to 
Innovation
Entrepreneurship
(Lifestyle, Technology, 
Social, Sustainability) 
Entrepreneurship
(Lifestyle, Technology, 
Social, Sustainability) 
Intrapreneurship Intrapreneurship
Career Development Career Development
7
Career Development
Goals Desire Student Outcomes Curricular and Co?Curricular 
Structures
1. Provide engaging 
and/or real life 
experiences that help 
students’ develop 
career and 
professional life skills.
2. Provide opportunities 
for students to 
understand the 
career options and 
essential preparation 
for jobs in their 
discipline.
• Emotional Intelligence
• Critical Thinking
• Problem Solving
• Creativity
• Written and Oral 
Communication
• Career Planning Skills
• Research Skills
• Information and Media 
Literacy
• Introductory Courses
• Guest Speakers
• Alumni Events
• Etiquette Dinners
• Career Center 
Presentations & Services
• Service Learning Courses
• Internships
• Student Clubs or 
Professional Fraternities
• Mentoring Programs
• First?Year Programs
• First?Year Residential 
Programs
Intrapreneurship
Goals Desire Student Outcomes Curricular and Co?
Curricular Structures
1. Provide engaging 
experiences where 
students’ develop the 
knowledge, attitudes 
and skills to be effective 
employees and 
employers.
2. Provide engaging
opportunities for 
students to learn how 
to bring new products 
or innovations to 
market from the 
ideation stage to the 
commercialization 
stage.
• Entrepreneurial Mind?Set.
• Understand concepts and 
principles associated 
management, finance, 
economics, innovation, 
marketing, and business 
structures and operations.  
• Develop skills in ideation, 
opportunity recognition, 
market assessment and 
validation, oral 
presentations, business 
modeling, business plan 
development, product 
development, sales, and 
customer development.
• Introductory 
Courses in 
Entrepreneurship 
in the Discipline.
• Project?Based 
Learning Courses
• Multidisciplinary 
Courses
• Idea Pitch 
Competitions
• Product/Design 
Presentations
• Business Plan 
Competitions
Technology Entrepreneurship 
• Students’ develop  the knowledge, attitudes and skills to develop or utilize  
a technology or scientific innovation in high growth venture.
– Addresses a human need
– Meets a market demand or
– Generates wealth for investors 
• Students’ gain experience in developing a
technology or scientific innovation using a
“market lens” approach.
Social Entrepreneurship
Students’ develop the knowledge, attitudes, and skills to become 
advocates and leaders in fields that address human need, from 
microfinance to water management to children's health.  
Initiatives may focus on:
– Civic engagement
– Economic development
– Health
– Human rights
– Environment
– Learning/education
11
Improving Water Supply in Africa
Sustainability
Students’ develop the knowledge, attitudes, and skills to develop 
or contribute to innovations focused on conserving and 
preserving the planet’s resources. 
Program Focus Desired Student Outcomes
Entrepreneurship
• Lifestyle
• Technology
• Social
• Sustainability
1. Students’ understand and appreciate the role and value 
of entrepreneurship in society.
2. Students’ develop an entrepreneurial mind?set.
3. Students’ examine pressing problems and issues 
impacting the people and planet and are inspired to 
develop innovations that address these problems.
4. Students’ develop a deeper understanding of engineering 
or scientific principles and learn how to apply  these 
principles in the development of a new product or 
innovation.
5. Students’ learn how to their protect ideas and 
innovations by examining intellectual property laws.
6. Students’ develop the knowledge, skills and abilities to 
develop, launch, and manage a new business or  venture.
7. Students’ explore the economic, political and societal 
forces and structures that influence business 
development across the world.
8. Students’ learn how to identify and utilize available 
networks and resources.
Program Focus Curricular and Co?Curricular Structures
Entrepreneurship
• Lifestyle
• Technology
• Social
• Sustainability
• Introductory Courses in Entrepreneurship in the 
Discipline.
• Majors, Minors or Certificate Programs in 
Entrepreneurship (social, technology, sustainability)
• Project?Based Learning Courses
• Multidisciplinary Courses
• Idea Pitch Competitions
• Product/Design Presentations and Competitions
• Business Plan Competitions
• Networking Events
• Start?Up Weekends and Workshops
• Business Incubators
• Student Clubs and Organizations
• Internships, Service Learning Programs, Field Experiences
• International Travel Programs
• Guest Speakers, Mentors, Professional Advising Services
• Seed Funding Programs
Research to Innovation
• Looking at research through 
a market lens.
• Develop competencies to  
utilize their research to 
address pressing issues:
– Health
– Sustainable Energy
– Clear Air & Water
– Safe & Sufficient Food 
Supplies
Research to Innovation (R2I)
Desire Student /Faculty Outcomes Curricular and Co?Curricular Structures
1. Understand and appreciate the 
purpose and value of the R2I process 
and its important contributions to 
society.
2. Understand and appreciate the 
individuals and roles that are involved 
in the R2I process.
3. Understand the research to innovation 
(R2I) process – stages, techniques, 
funding sources, key resources.
4. Develop research,  innovation,
management and communication skills.
5. Identify and utilize existing networks, 
expertise and resources to develop 
commercial application of their 
research.
• Courses in Technology, Innovation 
and Entrepreneurship
• Team?Base Projects
Researchers & MBA
Students
• Research Experiences 
• Special Workshops 
Research to Innovation
• Showcases, Competitions and
Investor Pitch Events
• Mentoring/Advising/Tech Transfer 
and/or Outside Advisors 
• Research and/or Innovation Centers
• Innovation Grants
Elevator Pitch
5/12/09 17
Create a Compelling Vision for Your Program
• Goals of the Program
– Career Skills, Intrapreneurship, Entrepreneurship, Research to Innovation
• Desired Student Outcomes of the Program
– Knowledge, Attitudes, and Skills 
• Target Audiences 
– Majors or disciplines primarily served 
– Undergraduates, graduates, post docs and/or faculty 
• Delivery Models
– Curricular, co?curricular, extra?curricular programs and activities
18
Identify and Recruit Champions 
• Physic Department
– Students
– Faculty
– Administrators
– Alumni
• Faculty and Administrators  
Offices Across Campus
– Entrepreneurship Programs
– Business Programs
– Engineering Programs
– Admissions  Offices
– Student Retention and 
Success Initiatives
• Student Affairs Professionals
– Service Learning Programs
– Entrepreneurship Clubs and 
Student Organizations
• Alumni and Career Services 
Personnel
• Board of Directors
• Tech Transfer Officers
• Entrepreneurs 
• Business Development 
Professionals
19
Refine your Vision
Obstacles
Obstacle Category
1
2
3
4
5
6
7
8
9
10
Obstacles Interventions
Knowledge and 
Attitudes of Key 
Stakeholders 
(Educate and Assess 
Readiness for Change)
• Stakeholder Analysis
• Assess Attitudes and Influence
• Align with their Priorities
• Formal and Informal Conversations 
• Educate and Increase Awareness 
Securing Buy?In
(Build Positive Attitudes 
Towards Change)
• Success Stories
• Consensus Building with Champions
• Create a Sense of Urgency or Opportunity
• Utilize the Power of  Informal Conversations
• Build Relationships for Mutually Beneficial Problem 
Solving – Retention, enrollment, visibility, reputation
• Build Momentum with Small Victories 
• Be Patient ? Acknowledge change takes time
Obstacles Interventions
Organizational 
Structures and Systems
(Change or Adapt to Systems)
• Scan Similar Institutions ? How do they do it?
• Case Studies – Engineering and other Disciplines
• Deliver Through Co?Curricular Activities
• Secure Influential Champions and Change the System
• Reorganize Existing Structures 
• Embed content into existing courses or offerings
• Restructure workloads
Obstacles Interventions
Institutional Priorities
(Identify and Align with 
Pressing Priorities)
• Student Recruitment – Program differentiator 
• Student Retention – Purposeful & engaging learning
• Student Performance – High and real expectations
• Career Preparation? Real?life experiences
• Student Achievement – Graduate placement rates
• Budget – Show ways to improve revenue (tuition, FTE, 
grants)
• Mission to Promote Economic Development in the Region
• Creating New Ventures
• Public Pressure ? Return on Investment in Higher Ed.
• R2I Initiatives and successes at other institutions
Obstacles Interventions
Expertise of Faculty
(Recruit Talent and Provide 
Motivation to Learn or 
Contribute)
• Utilize other departments’ expertise
• Involve mentors, professional advisors, alumni
• Offer opportunities and rewards for pursuing professional 
development activities related to entrepreneurship or 
innovation
• Educate Increase Awareness – Make the connections 
between what they already know and how their 
knowledge can be used differently to educate students 
and make a difference in the world
Obstacles Interventions
Resources
(Conduct a Landscape 
Analysis)
• Utilize Assets within your Ecosystem
• Existing Courses and Programs
• Faculty/Expertise other Departments
• Facilities on Campus and within Community
• Networks – Business, Community, Education, 
Research,  and Investing
• Identify and Secure Funding Influential Donor(s)
• Identify and Pursue Grants, Scholarships, Awards
• Utilize Start Up Mentality 
Obstacles Interventions
Surrounding
Ecosystem
(Use  your institution as a 
platform to organize assets 
within  the region)
• Assess current political, social, economic environment
• Start at an appropriate level
• Align with the local climate, culture and priorities
• Build networks and groups
• Organize events
• Combine initiatives 
• Build on current successes
• Look for help beyond the region
Element Importance Changeable
Refine your Vision Again
Entrepreneurship
Program
Mission
Recruiting
Staffing/Personnel
Budget &
Funding
Curriculum
Intellectual
Property
Partnerships
Alumni
Development
Academic
Advising
Student Ventures
Mentoring
Activities
Communication/
Public Relations
Essential Plan Components
• Mission, Goals, and Rationale for Proposed Program
– Compelling vision that is the “right fit” for your institution and stakeholders
• Strategic Enrollment Plan
– Plan for identifying, recruiting, advising, scheduling  and retaining students
• Seamless Curriculum
– Identifies goals and desired student outcomes
– Proposes curricular structures  or courses ? content embedded existing 
courses, multidisciplinary courses, new courses, minor or certificate programs
– Integrates curricular  and co?curricular activities
• Staffing 
– Workloads, compensation, expertise, advancement and evaluation
• Funding and Resources
32
STAGE Initial 
Assessment
Pre?Initiation Initiation Implement Institutionalize
PURPOSE Articulate 
Need for 
Change
Create Plan and 
Secure Approval
Execute the Plan Launch the 
Program
Make the 
Change 
Permanent
PROCESSES •Identify 
Champions
•Elevator
Pitches
•Initial 
Landscape 
Analysis
•Force Field 
Analysis
•Create Program 
Proposal
•Identify 
Stakeholders
Decision Makers
•Pitch Proposal
•Secure 
Approval(s)
•Develop
Program 
Activities
•Scheduling and 
Advising
•Marketing and 
Recruiting
•Staffing/Hiring
•Acquire 
Resources
•Conduct
courses and 
program 
activities
•Monitor and 
Evaluate
•Institutional
Commitment
•Program 
Leadership
•Institutional 
Resources
DESIRED 
OUTCOMES
Create a 
Compelling 
Vision
Develop a 
Unifying Plan
Build  the 
Foundation for 
the Program
Successful
Execution
•Sustainability
Mary M. Secor
Executive Director of Workplace Learning
Crisis Prevention Institute
[email protected]http://www.iplltd.org/IPL?research.htm

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