Description
information communication entertainment in IMC focuses on aspects of marketing like internet, web 2.0 tools, blogs, RSS feeds, social networking
The ICE age
New Media for Marketing Communications
• The ICE age and its cool new media
– Introduction to the Internet and Mobile as new media – Emerging tribe of Internet and Mobile users and how they matter to retailers – From emails to Web 2.0 – uses of the internet – Trends of Internet usage and online commerce in India
Information Communication Entertainment
The Internet
• • • • • • • • • Shell account and TCP/IP account Email and basic websites (web 1.0) Traffic driven advertising E-commerce sites – Amazon, eBay, Rediff, Traditional Media augments Internet to their offerings Google changes life forever. Cost per view >> cost per click Banner ad driven economy >>> Search based economy Advent of Web 2.0
Web 2.0 – an overview
• User Generates content and shares it with his online social circle • Developers role is just to provide an easy platform
Web 1.0
Websites ?
Web 2.0
Blogs
Web 2.0 tools
Publishing
Content management Systems Directories Groups/ chat
?
Participation
Blogs
Social Bookmarks RSS feeds
Social networking
? ? ?
Wikis Tagging Social networking
Widgets and applications Wikis
Implication to marketing
• • • • Blogging and the customer as a “Publisher” Transmission turns to Conversation Customer has a larger Say Brands are run by customer now – Case - Cadburys and facebook • Marketers now can get first hand information about what people are talking about them • “Social Media Marketing” – using social networks
Internet users
Ecommerce – few facts and figures
• Consumer ecommerce to cross INR 9000 CR. By FY 07-08 • 30% growth over last year – INR 7080 Crore (source – IAMAI)
• IRCTC sells over 54,000 railway tickets a day online (60% of their reservations)
Urban Internet user
doc_156575522.ppt
information communication entertainment in IMC focuses on aspects of marketing like internet, web 2.0 tools, blogs, RSS feeds, social networking
The ICE age
New Media for Marketing Communications
• The ICE age and its cool new media
– Introduction to the Internet and Mobile as new media – Emerging tribe of Internet and Mobile users and how they matter to retailers – From emails to Web 2.0 – uses of the internet – Trends of Internet usage and online commerce in India
Information Communication Entertainment
The Internet
• • • • • • • • • Shell account and TCP/IP account Email and basic websites (web 1.0) Traffic driven advertising E-commerce sites – Amazon, eBay, Rediff, Traditional Media augments Internet to their offerings Google changes life forever. Cost per view >> cost per click Banner ad driven economy >>> Search based economy Advent of Web 2.0
Web 2.0 – an overview
• User Generates content and shares it with his online social circle • Developers role is just to provide an easy platform
Web 1.0
Websites ?
Web 2.0
Blogs
Web 2.0 tools
Publishing
Content management Systems Directories Groups/ chat
?
Participation
Blogs
Social Bookmarks RSS feeds
Social networking
? ? ?
Wikis Tagging Social networking
Widgets and applications Wikis
Implication to marketing
• • • • Blogging and the customer as a “Publisher” Transmission turns to Conversation Customer has a larger Say Brands are run by customer now – Case - Cadburys and facebook • Marketers now can get first hand information about what people are talking about them • “Social Media Marketing” – using social networks
Internet users
Ecommerce – few facts and figures
• Consumer ecommerce to cross INR 9000 CR. By FY 07-08 • 30% growth over last year – INR 7080 Crore (source – IAMAI)
• IRCTC sells over 54,000 railway tickets a day online (60% of their reservations)
Urban Internet user
doc_156575522.ppt