IIM-A topper turns vegetable vendor

birendra.trivedi

Birendra Trivedi
A topper from one of India's finest B-school has turned into a vegetable vendor, but of course there is more here than that meets the eye.

After being at the top of his management class at IIM - Ahmedabad, Kaushlendra should have been sitting in an air conditioned cabin pulling a hefty salary at a multi-national company. Instead, he stands in the sweltering heat of Patna - selling vegetables.

Kaushlendra reacts to his profession says, "Every one seems to be migrating from here, I wanted to do something for my people."

It may seem like a unconventional career move but an innovative one that helps bring the business back from the fresh produce retail giants -- back to the single vendor, something that even the consumer appreciates.

a localite appreciating the work of Kaushalendra says, "The stuff is fresh and service is good and prices are reasonable."

Armed with his air-conditioned pushcart with fresh veggies and digital weigh machine, the 27-year-old might make more of a difference than one would have though as 250 farmers have already tied up with him goes to show it takes only one to turns things around.
:SugarwareZ-064:
 
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