Ignore the herd, be your own !

sunandaC

Sunanda K. Chavan
Some investors find it difficult to invest gainfully in equities because of behavioural issues. Here are some of the factors that investors should be careful about while investing in equity.

Herd mentality means the sheep like tendency to mimic others. Herd mentality can adversly effectg an individual, when there is scarcity of resources it can be fatal. Sometimes one ends up buying something that dosent suits ones needs and which is not beneficial. People tend to buy an financial product when they get a call from their distibutor that even their best friend has has. On the other hand there investors offering products at higher fees and are not in the interest of the investor.


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