If you had to create a PRODUCT ...

[vikram chawla]

If you had to create a PRODUCT for yourself and sell it what would it be?

DESIGN YOUR 4 PS FOR THE SAME..

WHAT WOULD BE YOUR MARKETING STRATEGY..

SHARE YOUR VIEWS...
:clap2:

 

[kartik]

Wouldnt it be better if you started off by giving an example of the product you'd create for yourself and go on elaborating its 4 P's and marketing strategy ?

 

[vikram chawla]

OHH..KK..i think i would want to launch sports shoes

product: shoes having bluetooth technology which can show the no. of kilometers we have run.. have scented strips...
price: ranging from 1000-1500
promotion: ooh banners in the initial stages...gradually moving on to tv advertisement
place: franchising in the beginning...then individual show rooms..

 

[Kalpana Heliya]

During my MBA sem3 when we were given this as a project, I thought of launching a fmcg product...a detergent powder. reasons for taking up a fmcg product:

good learning in terms of launching a product in a cluttered market and finding profit opportunities in a perfect competitive market...

The Product was assumed to be launched in direct competition to Ariel's sub brand Tide

Offensive marketing strategy was used in which we found out a gap in Tide and positioned our product which was named 'Brighteel'.

The cut in Tide is that with using tide the quality of clothes is affected, gradualy they become worn out.


So this powder was non chemical, we created various compositions of it which proved its usefulness over Tide.

So elaborating on the 4P's of Brighteel'

Product: Detergent for white clothes.
Place: Pan India
Price : Medium category of Detergent(priced at 45rs/kg)
Promotion: TVC, Promotional Events at strategic locations