Identify 'em logos

Himanshi Agarwal

Well-known member
Let's learn more about companies and their logos

A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand. ... Logos have become an integral part of a company's brand identities.

A company logo is a symbol of your company's identity. It creates your customers' first impression of your company. The best logos send a message to customers about the company's values, create brand loyalty and give company letterhead, vehicles and signs a more professional appearance

Types of logos:
1. Wordmark logo design.
2. Lettermark logo design.
3. Brandmark logo.
4. Iconic logo design.

Choosing the right logo ;


1. Understand why you need a logo.
2 Define your brand identity.
3 Find inspiration for your design.
4 Check out the competition.
5 Choose your design style.
6 Find the right type of logo.
7 Pay attention to color.
8 Pick the right typography.

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MEANING OF THE SAMSUNG LOGO: In Korean, the word Samsung means “three stars.” The name was chosen by Samsung founder Lee Byung-chull whose vision was for his company to become powerful and everlasting like stars in the sky.

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The odd round shape of the Volkswagen was as a result of a sketch developed by Bela Barenyi in 1934 who was working for a French car magazine. In 1938, the company became changed its name to 'Volkswagenwerk GmbH' with a logo that has the Nazi flag which was inspired by the shape of a swastika symbol.

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The DreamWorks studio logo represents a boy fishing on a crescent moon. ... The story of this logo dates back to 1994 when Steven Spielberg (Director), Jeffery Katzenberg (Disney Studio Chairman), and David Geffen (Record Producer) came in close collaboration to develop a new studio called 'DreamWorks'.

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Michael Jackson logo

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The Pringles Logo
Along with the name, the company needed a logo for their potato crisps, so "Julius Pringles" was born. Originally, Julius represented a man's head in that he had a bushy black moustache, eyes, eyebrows, and parted black hair. they picked a name out of the Cincinnati telephone directory.

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The red bull logo :

Chaleo took the name from the gaur (Thai: กระทิง krathing) a large wild bovine of Southeast Asia. The Krating Daeng logo underlies its branding, with two charging bulls representing power, red signifying perseverance, and the backdrop of the sun symbolising energy.

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Apple logo


Why is it bitten?
“It's a wonderful urban legend.” Janoff says the single bite out of the Apple logo originally served a very practical purpose: scale. The size of the bite showed that the shape was an apple, not a cherry or any other vaguely round fruit. ... So it represents color bars on the screen,” Janoff has explained.

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Since first appearing in the early 1900s, the Shell logo has moved from a realistic pecten or scallop shell to today's simplified shape with distinctive colours. Both the word “Shell” and the pecten symbol may have been suggested to Marcus Samuel and Company (original founders) by another interested party.

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This logo has the distinction of being Batman’s first symbol, marking his first ever appearance in Detective Comics #27. Interestingly enough, the number of points on the wings would change panel-to-panel, with continuity across single issues being a lower priority back in 1939.

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The Roxy logo design, which is Quicksilver’s female clothing line, derives association with its target audience. The heart shaped logo has two of Quicksilver’s famous logos combined.

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The Pepsi logo has a bunch of graphic design secrets behind it. The colour code suggests the American colour combination in the flag. But the placing has a lot to do with different concepts.

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AG Low has a simple yet meaningful logo. It spells the name of the company in a manner that depicts a floor plan. The use of such a logo signifies its area of function.

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Wikipedia has a very smart logo that symbolises an incomplete globe. It presents the nature of knowledge that keeps on adding and growing. The puzzles that frame the globe has symbols from different languages and countries.

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London Symphony Orchestra has a dual meaning to its famous logo. It has two letters inscribed, depicting a short from of its name. But if looked upon, a conductor raising a baton is there.

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Facebook Places has a “4” inscribed in the arrows. It depicts the presence of the already competing symbol “Four Square” in most check-in apps.

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The Beats logo depicts a person wearing headphones. The circle in the logo signifies a human head and the B in it is the company’s headphone.

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The Twitter logo shows a simple blue bird, “Larry” which has seen modifications over time. The bird was originally a purchase of the social media company for $6 from a stock photo site.

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Philadelphia Eagle’s famous logos have seen a shift from green to blue in colour. In both cases, the Eagle signified ingenuity of the team and its lofty spirit.

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This Bipolar famous logos present the emotional connection depicted by its colour choice and presentation. The dark green colour and frowning face depicted by the smiley shows the ups and downs faced by victims of Bipolar Disorder.

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BMW’s logo colors come from the Bavarian flag, which are blue and white. Their logo is derived from the Rapp Motor Works’ logo, which is very similar. It is commonly thought that the logo represents the blades of a spinning propellor, due to their aviation history and an ad created in the 1920s.
 

poornima lagadapati

Active member
Five Characteristics of a Great Logo
  • Simple. Simple logos are the ones people can recognize as soon as they see them. ...
  • Scalable. A great logo should be simple enough to be able to be scaled down or up and still look good.
  • Memorable / Impactful. A great logo should be impactful. ...
  • Versatile. ...
  • Relevant.
 
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