IBM Makes A Play For The CMO And HR Pros

N

ndim-2013

Nikunj Sharma
IBM Connect started tonight in Orlando. And the story is all about the chief marketing officer and that high-ranking executive in human resources. For marketing it means reaching customers and prospects. For HR — it’s about tools for the pros and the ones who are still learning the ways of social business.
 
The approach reflects on the larger market and the consolidation of human resources with social software technologies. It will bring a turning point in the market and is banking on its analytic's focus to bring its own sense of value to the market.
 
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