i-marketing
Due to the explosion of the internet in the world a lot of the parameters have changed. So have the rules of everything. Marketing is not averse to this change.
In this era where all the customers are aware of their rights and their options, they have grown increasingly choosy. The marketer has to look at new and innovative ways to reach the final consumer. What better way than to reach him through the internet. Also due to the internet it is becoming increasingly simple to customize an offering according to the needs of the customers. Though the internet should be looked at as an avenue for reaching the customer it is also true that even this type of marketing is not 100% successful all the time.
Thus in this report I have tried to look at the major factors which a marketer has to consider while deciding to market on the internet. Topics like “The Financial Angle ” and the “Cyber laws” hold true for the marketer in deciding things like name of the brand, finance options and other things related to selling on the internet.
Finally the recommendations are a result of calculated and properly analyzed scenario of marketing on the internet.
Evolution of Marketing
At the beginning of the century, social life was mostly local. It was followed by a period in which commodities were produced on a mass scale. Consumer Marketing operated on mass marketing principles, and business primarily concerned itself with how to built the best sales force. At the end of the century, there is an emerging global culture. The major driver of these changes is technology. Technological change has moved steadily back focussing on the individual. These changes shape the possibility and conduct of business. Marketing is especially tied to communication and transportation revolution. As the tools and reach of marketing increase, the job and responsibilities of marketers have evolved with them.
Kotler formalized this evolution with his book "Marketing Management." His key stages are production, sales and brand management. Each of these is strongly motivated by technological opportunities, which permit new methods and new opportunities. A fourth stage, a focus on the individual customer, is also important. As the new technology of the Internet develops, it reinforces the new marketing emphasis - which in many ways is a return to business at the turn of the century.
In today’s technology driven world, a new fast paced digital economy is emerging. Tomorrow there will be companies that will exist only inside computer networks. Most business transactions will be made electronically, directly from the producer to the consumer, bypassing the supply chain. In the digital marketing environment, the consumer becomes an integral player in the development of the product. In fact, a consumer might build the product himself from a wide array of parts provided by the Company.
It is e-commerce that is changing the way products and services are conceived, manufactured, promoted, priced, distributed and sold. The reason being that it is much cheaper; it allows vast coverage and helps in serving the customer better.
Due to the explosion of the internet in the world a lot of the parameters have changed. So have the rules of everything. Marketing is not averse to this change.
In this era where all the customers are aware of their rights and their options, they have grown increasingly choosy. The marketer has to look at new and innovative ways to reach the final consumer. What better way than to reach him through the internet. Also due to the internet it is becoming increasingly simple to customize an offering according to the needs of the customers. Though the internet should be looked at as an avenue for reaching the customer it is also true that even this type of marketing is not 100% successful all the time.
Thus in this report I have tried to look at the major factors which a marketer has to consider while deciding to market on the internet. Topics like “The Financial Angle ” and the “Cyber laws” hold true for the marketer in deciding things like name of the brand, finance options and other things related to selling on the internet.
Finally the recommendations are a result of calculated and properly analyzed scenario of marketing on the internet.
Evolution of Marketing
At the beginning of the century, social life was mostly local. It was followed by a period in which commodities were produced on a mass scale. Consumer Marketing operated on mass marketing principles, and business primarily concerned itself with how to built the best sales force. At the end of the century, there is an emerging global culture. The major driver of these changes is technology. Technological change has moved steadily back focussing on the individual. These changes shape the possibility and conduct of business. Marketing is especially tied to communication and transportation revolution. As the tools and reach of marketing increase, the job and responsibilities of marketers have evolved with them.
Kotler formalized this evolution with his book "Marketing Management." His key stages are production, sales and brand management. Each of these is strongly motivated by technological opportunities, which permit new methods and new opportunities. A fourth stage, a focus on the individual customer, is also important. As the new technology of the Internet develops, it reinforces the new marketing emphasis - which in many ways is a return to business at the turn of the century.
In today’s technology driven world, a new fast paced digital economy is emerging. Tomorrow there will be companies that will exist only inside computer networks. Most business transactions will be made electronically, directly from the producer to the consumer, bypassing the supply chain. In the digital marketing environment, the consumer becomes an integral player in the development of the product. In fact, a consumer might build the product himself from a wide array of parts provided by the Company.
It is e-commerce that is changing the way products and services are conceived, manufactured, promoted, priced, distributed and sold. The reason being that it is much cheaper; it allows vast coverage and helps in serving the customer better.