Hyundai Motor India Ltd, set up in I 996, is a wholly owned subsidiary of Hyundai Motor Company. Korea’s top automobile manufacturer with gross 1997 sales revenue of $ 8.24 billion against sale of over 1.2 million vehicles. A fine example of Indo—Korean partnership, where Indian skills and workmanship are coupled with Korean design and technology
Strengths of santro:
• Their debut car the Hyundai Santro has been designed and developed in India at their state-of-the-art integrated auto-manufacturing unit at Irrungattukottai near Chennai. This gives the opportunity to get them equipped with the local conditions better and make changes in the product.
• Constructed at total cost of 6 14 million the plant is capable of producing 1,20,000 car 1,30,000 engine and transmission systems annually.
• The plant is also equipped with in-house capacities to manufacture critical components.
• Plans are afoot to invest up to $ 1 billion this facility by year 2001, by which time Hyundai hopes to create in India not just world class product manufacturing and servicing capabilities, but also world class product engineering capabilities too.
• Hyundai has set up more than 70 dealer workshops, equipped with the latest technology machinery and international quality press, body and paint shops, across the county, thereby providing a one-stop shop for a Hyundai customer.
• Hyundai also has a fleet of 78 emergency road service cars — specially equipped Santro that can provide emergency service to all its customers anytime, anywhere.
• Over the years, Hyundai plans to build its presence in the Indian market with different models, responding to the various needs of the customer in each segment of the passenger car industry.
• The car with a image- that of a tall boy. Although Santro is not the original tall boy and it ~vas Wagon r by Maruti which was launched as the original tall boy elsewhere, in India it is the first company to cash on this image.
• Maruti valve fuel injection and an excellent gearbox are some of the technological superiorities that Santro enjoys over its rivals. Especially Indica. It has emerged the biggest challenger to Zen and last year it sold 7862 vehicles to Zen’s 8432.
But its advantage could be eroded when another tallboy is introduced like the Wagon r. Also in sections 0f the press it has been dubbed as the ugly duckling. When compared to Matiz it is called the beauty and the beast in Delhi. But the fact remains that it has cornered a large chunk of the market
Strengths of santro:
• Their debut car the Hyundai Santro has been designed and developed in India at their state-of-the-art integrated auto-manufacturing unit at Irrungattukottai near Chennai. This gives the opportunity to get them equipped with the local conditions better and make changes in the product.
• Constructed at total cost of 6 14 million the plant is capable of producing 1,20,000 car 1,30,000 engine and transmission systems annually.
• The plant is also equipped with in-house capacities to manufacture critical components.
• Plans are afoot to invest up to $ 1 billion this facility by year 2001, by which time Hyundai hopes to create in India not just world class product manufacturing and servicing capabilities, but also world class product engineering capabilities too.
• Hyundai has set up more than 70 dealer workshops, equipped with the latest technology machinery and international quality press, body and paint shops, across the county, thereby providing a one-stop shop for a Hyundai customer.
• Hyundai also has a fleet of 78 emergency road service cars — specially equipped Santro that can provide emergency service to all its customers anytime, anywhere.
• Over the years, Hyundai plans to build its presence in the Indian market with different models, responding to the various needs of the customer in each segment of the passenger car industry.
• The car with a image- that of a tall boy. Although Santro is not the original tall boy and it ~vas Wagon r by Maruti which was launched as the original tall boy elsewhere, in India it is the first company to cash on this image.
• Maruti valve fuel injection and an excellent gearbox are some of the technological superiorities that Santro enjoys over its rivals. Especially Indica. It has emerged the biggest challenger to Zen and last year it sold 7862 vehicles to Zen’s 8432.
But its advantage could be eroded when another tallboy is introduced like the Wagon r. Also in sections 0f the press it has been dubbed as the ugly duckling. When compared to Matiz it is called the beauty and the beast in Delhi. But the fact remains that it has cornered a large chunk of the market