The Hyundai Motor Company was founded in 1967 as Hyundai Engineering and Construction Co. by Ju-Yung Chung. Hyundai Motor Co. (HMC), established in 1967, is the auto sales leader in the Korean domestic market and exports vehicles to 190 countries worldwide.
Hyundai Motor Co. operates the world's largest integrated automobile manufacturing facility in Ulsan, on Korea's southeast coast. In 1996, Hyundai opened the Namyang Technology Research Centre, which includes a complete testing facility with a 2.8-mile oval test track and a new $40 million aero acoustic wind tunnel. That same year, 1996, HMC began production at its state-of-the-art Asian Plant, located southeast of Seoul.
Hyundai now operates eight research centres in Korea along with four international centres, including Hyundai America Technical Centre, Inc. in Ann Arbor, Michigan, and Hyundai California Design Centre in Fountain Valley, Calif. Hyundai's automotive technology centres employ approximately 4,100 researchers with an annual budget of five percent of current revenues. Current research projects include: electric-powered vehicles, low-emission gasoline engines, solar-powered vehicles, hydrogen-powered fuel cell vehicles and other alternative fuel vehicles.
The Hyundai California Design Centre, established in 1990, creates and develops both production vehicles ad cutting-edge design concepts for the automotive market.
Since sparking the development of Korea's auto industry in the late '60s, Hyundai Motor Company has been steadily expanding its overseas sales to the point that Hyundai vehicles are now sold in more than 190 countries making it a global automaker in the truest sense.
"Act globally but think locally" is a motto that serves us well. To this end, the company is accelerating the localization not only of its products but its sales, marketing and promotion activities. The company is undertaking more comprehensive consumer research than ever before and has put into place new and more effective measures to gauge the needs of the local consumers and better meet those specialized needs.
At the same time, it is working more closely with local distributors and dealers to tailor its promotional strategies to better suit the characteristics of each regional market. In this context, the company established Hyundai Motor Europe in Frankfurt, which oversees and supports business activities for all Europe.
Closer to home, the company has expanded operations in two neighbouring countries. Fully-fledged sales operations were started in Japan where marketing is proceeding aggressively.
As the same time, the company established another base of operations in China in late 2000 in order to more effectively tap into the world's fastest growing and potentially biggest market.
Hyundai Motor Co. operates the world's largest integrated automobile manufacturing facility in Ulsan, on Korea's southeast coast. In 1996, Hyundai opened the Namyang Technology Research Centre, which includes a complete testing facility with a 2.8-mile oval test track and a new $40 million aero acoustic wind tunnel. That same year, 1996, HMC began production at its state-of-the-art Asian Plant, located southeast of Seoul.
Hyundai now operates eight research centres in Korea along with four international centres, including Hyundai America Technical Centre, Inc. in Ann Arbor, Michigan, and Hyundai California Design Centre in Fountain Valley, Calif. Hyundai's automotive technology centres employ approximately 4,100 researchers with an annual budget of five percent of current revenues. Current research projects include: electric-powered vehicles, low-emission gasoline engines, solar-powered vehicles, hydrogen-powered fuel cell vehicles and other alternative fuel vehicles.
The Hyundai California Design Centre, established in 1990, creates and develops both production vehicles ad cutting-edge design concepts for the automotive market.
Since sparking the development of Korea's auto industry in the late '60s, Hyundai Motor Company has been steadily expanding its overseas sales to the point that Hyundai vehicles are now sold in more than 190 countries making it a global automaker in the truest sense.
"Act globally but think locally" is a motto that serves us well. To this end, the company is accelerating the localization not only of its products but its sales, marketing and promotion activities. The company is undertaking more comprehensive consumer research than ever before and has put into place new and more effective measures to gauge the needs of the local consumers and better meet those specialized needs.
At the same time, it is working more closely with local distributors and dealers to tailor its promotional strategies to better suit the characteristics of each regional market. In this context, the company established Hyundai Motor Europe in Frankfurt, which oversees and supports business activities for all Europe.
Closer to home, the company has expanded operations in two neighbouring countries. Fully-fledged sales operations were started in Japan where marketing is proceeding aggressively.
As the same time, the company established another base of operations in China in late 2000 in order to more effectively tap into the world's fastest growing and potentially biggest market.