Description
This presentation highlights about hyatt hotels covers topics like Customer acquistion and retention.
CUSTOMER ACQUISITION AND RETENTION
HOSPITALITY INDUSTRY
Industry Driving factors: • Economic Growth • Govt. Initiatives • Foreign Tourists - 13.5% growth • Bigger share of international tourism pie – increased by 19.56% • Major events in future Visitor categories: • Business/Work • Leisure/Entertainment • Medical Tourism Outlook:
HYATT GROUP
Global Hyatt Corporation • Hyatt brand of hotels
o o
735 hotels and resorts 45 countries
•
Hyatt Inc.
Vacation
Ownership,
Major Milestones: • 1957 - Purchase of Hyatt House
(LAX Airport)
• 1967 - World's 1st Atrium Hotel (Hyatt Regency
Atlanta)
• 1969 – 1st International Hotel
BRANDS
GRAND HYATT
• • • • • Self expressive Theatrical Confident Striking Magnetic
PARK HYATT
• • • • Sophisticated Discreet Cultured Refined
HYATT REGENCY
• • • • Aspirational Energetic Dependable Inspirational flair
BRAND DISTINCTION
Comparisons of the Sub brands in Seoul Grand Hyatt Seoul Choice of restaurants Drama of lobby Nightlife Grounds Recreation Park Hyatt Seoul Intimate hotel size Design Space/Size of room Natural Daylight Cornerstone Timberhouse Hyatt Regency Incheon Gateway location Comfort and Space Restaurant 8 Conference Capability Meeting rooms Gym
•
Landmark location Business location
HYATT IN MUMBAI
Hyatt Regency Mumbai • Contemporary and stylish hotel • • • • Located near International Airport Easy access to business areas of North Mumbai 397 rooms Spa and Fitness Centre : Club Prana and Regency Club 2 unique restaurants: Stax and Glasshouse Grand Hyatt Mumbai • South Asia’s largest multidimensional lifestyle complex • Close proximity to Airport and Bandra-Kurla business district •10 acre city landmark with Residences • Shopping plaza • Convention centre • 547 guestrooms • 6 restaurants and bars
•
CUSTOMER DIFFERENTIATION
•
Demographics HYATT REGENCY GRAND HYATT PARK HYATT Occupation Professional manager to department head, Convention groups Professional with Professional with VP/Managing Director title, Owner/CEO or VP title, Meeting groups, CelebritiesCelebrities
Key Industries
Electronics, Finance, Manufacturing, Government, TeleCommunications
Pharmaceutical, Entertainment, Finance, Consulting, Manufacturing, Pharmaceutical Tele-communications, Computers, Finance
Purpose of Visit
Travel>15 nights a year Travel>30 nights a year Leisure travel as extended Leisure travel more business travel frequent, long weekend stays
Travel > 30 nights a year Leisure travel only a few times a year but extended luxury travel to exotic destinations
DEVELOPMENT STRATEGIES
• • • • • • Regular Follow up of long stayers Meet travelers and get feedback Focus on key projects Trade fairs and events in metropolitans Regular appointment with senior members of Hyatt Follow up on previous years leads
ACQUISITION & RETENTION
Acquisition : • Qualify new potential accounts Retention : • Meet travelers and feedback. • Appointment with senior members. • Follow up on previous year’s confirmed business and leads. • To develop senior contacts in Retention account
•
Finalize rate contracts
•
Focus on new companies
•
Area Blitz
REFERENCES
• • • http://www.ibef.org/industry/tourismhospitality.aspx http://www.hyatt.com/hyatt/about/overview/index.jsp http://business.mapsofindia.com/india-industry/hotelindustry-in-india.html
doc_132066655.ppt
This presentation highlights about hyatt hotels covers topics like Customer acquistion and retention.
CUSTOMER ACQUISITION AND RETENTION
HOSPITALITY INDUSTRY
Industry Driving factors: • Economic Growth • Govt. Initiatives • Foreign Tourists - 13.5% growth • Bigger share of international tourism pie – increased by 19.56% • Major events in future Visitor categories: • Business/Work • Leisure/Entertainment • Medical Tourism Outlook:
HYATT GROUP
Global Hyatt Corporation • Hyatt brand of hotels
o o
735 hotels and resorts 45 countries
•
Hyatt Inc.
Vacation
Ownership,
Major Milestones: • 1957 - Purchase of Hyatt House
(LAX Airport)
• 1967 - World's 1st Atrium Hotel (Hyatt Regency
Atlanta)
• 1969 – 1st International Hotel
BRANDS
GRAND HYATT
• • • • • Self expressive Theatrical Confident Striking Magnetic
PARK HYATT
• • • • Sophisticated Discreet Cultured Refined
HYATT REGENCY
• • • • Aspirational Energetic Dependable Inspirational flair
BRAND DISTINCTION
Comparisons of the Sub brands in Seoul Grand Hyatt Seoul Choice of restaurants Drama of lobby Nightlife Grounds Recreation Park Hyatt Seoul Intimate hotel size Design Space/Size of room Natural Daylight Cornerstone Timberhouse Hyatt Regency Incheon Gateway location Comfort and Space Restaurant 8 Conference Capability Meeting rooms Gym
•
Landmark location Business location
HYATT IN MUMBAI
Hyatt Regency Mumbai • Contemporary and stylish hotel • • • • Located near International Airport Easy access to business areas of North Mumbai 397 rooms Spa and Fitness Centre : Club Prana and Regency Club 2 unique restaurants: Stax and Glasshouse Grand Hyatt Mumbai • South Asia’s largest multidimensional lifestyle complex • Close proximity to Airport and Bandra-Kurla business district •10 acre city landmark with Residences • Shopping plaza • Convention centre • 547 guestrooms • 6 restaurants and bars
•
CUSTOMER DIFFERENTIATION
•
Demographics HYATT REGENCY GRAND HYATT PARK HYATT Occupation Professional manager to department head, Convention groups Professional with Professional with VP/Managing Director title, Owner/CEO or VP title, Meeting groups, CelebritiesCelebrities
Key Industries
Electronics, Finance, Manufacturing, Government, TeleCommunications
Pharmaceutical, Entertainment, Finance, Consulting, Manufacturing, Pharmaceutical Tele-communications, Computers, Finance
Purpose of Visit
Travel>15 nights a year Travel>30 nights a year Leisure travel as extended Leisure travel more business travel frequent, long weekend stays
Travel > 30 nights a year Leisure travel only a few times a year but extended luxury travel to exotic destinations
DEVELOPMENT STRATEGIES
• • • • • • Regular Follow up of long stayers Meet travelers and get feedback Focus on key projects Trade fairs and events in metropolitans Regular appointment with senior members of Hyatt Follow up on previous years leads
ACQUISITION & RETENTION
Acquisition : • Qualify new potential accounts Retention : • Meet travelers and feedback. • Appointment with senior members. • Follow up on previous year’s confirmed business and leads. • To develop senior contacts in Retention account
•
Finalize rate contracts
•
Focus on new companies
•
Area Blitz
REFERENCES
• • • http://www.ibef.org/industry/tourismhospitality.aspx http://www.hyatt.com/hyatt/about/overview/index.jsp http://business.mapsofindia.com/india-industry/hotelindustry-in-india.html
doc_132066655.ppt