Description
Humor in Advertising
494&80:2473/;07983
%33-043/4:7574/:.9,3/247039072841:247,3/039079,32039.,3 2,204:7,/;079830110.9;03088 070 84945:9411
/$5.0 %,.40
%7,/0 03/90. :/0807 $420 4190248920247,-0,/;07983.,25,38370.0398947 70,7/08841.425,380 ,3/2,7093-:/09 ,3/0907-74,/.,89 5739474330
43 ,;03;4;0/:247 8,3,:/03.0 .438:20782489034-03039079,30/3890,/4159.0/ ,3/84 ,550,394902024943,.,30,/941:790703,0203994:7574/:.9390 1:9:70 &9384.,20/,.,3-0,3305038;0,3/0970200110.9;0,94/49,9 470,250 034: 70,.425,308.4803
.425:90774:9078 9.,3 -0/11.:9945:9,.42207.,9409079,9,550,94,3430-:9,7/.47090. 5747,22078 :9933.70,9;0,3/-043/90574/:.9 4:.,3.70,90842093 9,9-0.4208,;7,9,3/,550,8944:7.:8942078 0,84,434907842, ,;0074390394394-:4:7574/:.9948,70999071703/8 7,83-7,3/ ,,703088 $484:/4:7.425,3:80:247398,/;079834.,34:25020399394 4:74;07,2,7093897,90%4806:089438,3/2470-0,38070/398:/0 494&80:2473/;07983/;079809:247 ..47/394,4:73,41 ,709389:/9,90,230/2:93,943,0110.9841 :24743,/;07983 ,89:/9,98989,3/897:0 902,47.43.:843,89,9 :247 8247009403,3.070., 0;,:,943 ,3/5:7.,8039039430390:2474:8 2088,0.43./089,/4-0.9;08 80
3907,90/994804-0.9;08 ,3/8;00/ ,8,557457,9014790574/:.9.,9047 &3/078:..7.:289,3.08 :2474:8,/;079838 247009480.:70,:/03.0,9903943 3.70,8020247,-9 4;07.4208,0870889,3.0 ,3/03,3.02088,05078:,8;03088
:24784:/349-09043147241,/;079834:7.425,302548 !,79.:,7 034: 70803,;07850.1.574/:.9 4:300/94;04:7.:8942078;,:,-0 5:7.,8331472,943,3/850.1.8 -:994:99939024;07900,/99 $503/ 24304397,/943,,/;079839,9,.9:,0,/94.43;0784381474:70,/8 -0.,:809,9 807090-:414:7-:83088.4201742 :94..,843,,//3 :2473949006:,943039 80,89050.90/.,3-0,70,9,9484.:89420789,9 4:.,70349:89,-4:98,08 -:9,-4:99073/;/:,8,981,.943 4:.,3/49834:7 -4 ;,4:7.425,3 884.,20/,570803.0 473,97,/943,,/;07983.,25,3 9899,08,4941479480,30397047,3,94343,3,/.,25,39,902548 :247 5,79.:,74384.,20/,5,914728 8,8%2,807 ,8034784.,20/,,3/ 2,70932,3,071478.4$890283 0479,3/,.420/7907 ,.9474,8 470/943,3 703 43$90,79 ,;/099072,3,3/2470 %5.,4:,;0 ,3039702,709374:5,3/90401-07414:7-0380,70/94,7/0;,303 4:7574/:.9,3/807;.08 $48420430,,81000194:9 :99,3840,-4:94:7 574/:.9:89/4083 947 005074943414:7!74/:.98314207.,479 494&80:2473/;0798303:247478 420/.,3-09070,9/1107039,947147,3574/:.9 34908,807 $4038.4,8 700,8390730$#
3
,807050/94.70,90,809.,74:3/42,3 ,8,2,3.,38481004;0807 9905:7.,8041,3074:907,8 90:2474:8.43.:843
4:%:-0;08 , 047%208-4203943,3/ ,907/09,0/3,;/ 0072,3$.499 8-089
803-44%0 0#:0841 ,7093,3/ !# 9000.:9;08,98.4-0,39480090;,:041,807 84;07,-00139072841 :2473,/;07983 :247 0300.:90/574507 058.:9974:903480,3/0584:89,3/4:9 ,80734908 14:.,32,08420430,: 90708,3024943,.4330.9439 902 3/,3934:8,-043/9,984394-0247020,331: 00507&83'7,'/04944489$,08 494&80:2473/;0798303:2474083 947
/039130,250841,/;07983070:247,802540/-:91,0/.4:/-0,8947 39801 -:99070,7050394170.0390,250841544700.:90/.,25,389,990,. :89,82:.,-4:9/43979,890/493894,;4/ %070,7094-289,089,94:41903800390.,25,389,91, ,8078,8 %0 1789 ,3/0,890-089 8973943.:/09442:.574/:.92088,3 88443,84: 89,79/439,9 4:48090,:/03.0 9 825479,39941990:7094-:7/03,.420/ 9574/:.931472,943 %080.43/289,08008.425,3089,9825,703493 949,0,78--03,990-90/ 14:,708,10 4:7708:98-0,;07,0 :99 8 034:9,0,.,3.09,9842093.,3-0.42070,- 24370.0391,0/.,25,38 3/:897,3,89854399490
$:507 4,/;079802039-$4-0-0;07,08,8,30,2504103:247/4083 947,8 3903/0/ 390 ,7/,0 .,25,3 90-7,3/02540/9700 5,078 .425:907
0307,90/2,07 ,7/8,3/24389078,3/,/902/,3.33,24.0741 904/,3/1,24:8-,09$,3,0 %0700702,370,843890.,25,3,8349 70.0;0/09442:.,3/.425:90703,3.02039 1449-,5,0789:730/-,09 /,3.078 ,7/89:730/1449-,5,078 903070395742494341,3024;0 4389078 ;8 038 ,3/9442:.574/:.957424943974:4:9 00507#03;0393904.,%'/
%07941:2473/;07983
/947 83490 :2473,/;079838,/0.,902094/41,997,.93,;007 8 890307 8,99039439490.039 8 574/:.9 43079 9,.0;088:..088 4397920,383494303,390574850.9-:90993 9029470202-0790574/:.9 3,3,943,0;04.,31470990:/0807 748,3/03/ 8 070 89000143900;843 %0':3974.,25,3,8,70,943035739 /;07983 ,7093#0;0/0./0/940547090,7941:2473,/;07983984204., 8:..0881:50450 03;90/%42 ;,38 70,9;070.947,9 470
;,38949,,-4:9:24743 7,/4 %0,03.87085438-01479044/%208:70785498 43$974,8-0038:..0881: .70,93/70.92,7093.,79443:247,3/,//7088089,988:0 ,;/ 27.41!489 4/073 ,5574,.08908:-0.9174290574/:.94389,3/5439 34907.4220398,3/0,7324704390,79 41:2473,/;07983 ,981:3337,/48,6:089439,984:/-0570.0/0/ ,8030;,:,93,3.70,9;020/:2 9,349076:08943 -01:3337,/4 %42 ;,38 470
;,38/;07983 30;0744/70,84389,9944907.42243,5574,.08 /70.931472,943 ,334:3.078 ,3/ 2:8.,039079,32039 308,3/900 ,70-4984307039,5,79419008935747,22341 7,/49,9.42207.,8:9394809,.9.841903/8,550,73949080,41.:99071420390/-90 20/:29801 ,970,.,3.0/408,74.
3
74-007.42207.,,;09489,3/4:9-09003,,43
803.:9 1742%0#43$94308,3/,,43
803.:917420,/%4// :247 43904907,3/ 87,70 $47,70 989,3/84:9 903,08.425090 3/ 5,,9903943 -0.,:8098870,25479,39 ,843,890,:90790307,9088700;,39944:73903/0/,:/03.0 ,3/2088,3897,90 :247,8:3/03,-054073907,/420/:2 097:0:24787,70 ,9902598,9-031:33 :31479:3,90 ,70349 9 83/41097394:25 4;0790309,1907,903382,9. 14:2,09 4: 704/03 14:/43 9 4: 70433,.,9.,1449,3/ 15434:70,/,3/440,3/49 1:33,89,92,-0 3490747/8 ,82:.,81:337,/480110.9;0,3/,5570.,90/-8903078 :31:337,/49,9 8 97394-01:338 0 ,3343,80 3:3/03,-09030941-74,/.,89793,88,70/92043.0-,958.70,9;0/70.947/:73, 9700
2,793:3. 98,83 970.039 1:338.7598,3,..42582039 -:9,1:33.42207.,8 ,27,.0 ;04:,30,250 70202-07,8549,100,78,479903-43#,-:80 ,1700,3.07,/4 79073 330,548 910,9:70/,:9,34390543094,3:780,9,3:7039.,701,.9 %0: ,89739405,394903:7809,90300/0/20/.,05-0.,:80,4-8907,/.,250/43948 943:0 %0,.94770,/8,14190/,4:00907,4/38943:04:9419824:9 %79 30;078,4305078438903949,9854994:9,:34:94:/ 49:89,820 ,3,
4:9,: 7,390/ 9090.36:0,8,-4:9,8
-74,8%0%700$944085,354443$09,3/54308 43090088 03438,9/439493,-4:99,94- 0309023:909929,9,:9,3 04/38943:04:/2,050450,:
1.4:780 850,394,90790784:99070 90,74:81:334/
4:7
943:0
0
4:
9,/0, ,834-0039,03 :9,49414907/0,8,;03 9 /0,89,90;07,090,-84:908:507479417,/4940307,90:247 4:.,3-01:3335739 4:9/447 900;843,3/ 84 ;00,7/ /70.92, :9039.42089470, 853334:9,,: 7,/4411078902489944841,320/:2 ,7,.907 923 /8.4330.9431742 70,9 923 /,4:0 8,589. 923 7,3/489 232,82 923 4:3,209 7,/40984: 0;07,09 :8970202-07:247,2489,,8700843923 4:4190309,1:
80.43/8945:9411 944 . 3,47/9,9 880032470,3/2470
80.43/%'85498 8,70,::7 45343!7392,-0902490720/:2147,/;07983 -:97,/48902490720/:2147:2473 ,/;07983 %42 ;,38870,9;070.94741 470 ;,38/;07983 .70,94784190,,7/
3330 70433, 0.,25,314744/%208 003443077908,344/%2087,/4,/;07983 507843, 0/40889434..,84389.3,70,1:335,79 %0$074:8$/041:247370.9 ,7093 -43$974 44:/4:0943.70,804:7/70.92,.43;078437,908-
470;03
507.039,0 5439899,088903/41.4:7,0,2,3/85,80390739070//8
5:750709,42-41 '.947, 8$0.70914790178992094-:,3:3/07,72039147842,3 1907
0,78390,/-:83088 ;041903800390443,.039 80080390.70,9;0/70.947 8,8 ,-0084:/97,:2474:8,5574,. 9 80,-,/07-0,30,939033%,475:258 41190.039 81009-030,9905,./8:71,.04190.4310703.074429,-0 :247808,8 %070 8 34931:33,-4:94:7-:83088 %070 834931:33,-4:9,7 0907 :89,84805007 47 70,/,9.
/408:83:24790771:884!07,589 89010,7411,31,9 41/34389,0 4430,398 94-03491:33 84:83:2471008,878,87407
-,/33,9:9:/4303;07 89$970092, :99049078/041788455479:39 98 .,207, ,.943 ,8390,14702039430/.43;078437,90 3.70,808 ;0050703.0/3/70.92,7093.,25,38147.03984-7,;0/90:8041,:2474:8 ,5574,. 890708420934.,,-4:90;074308002894708543/94:247 4%,9 8905439 !0450 708543/94:24799070249438 349990770,843 84,8,2,709074:.,3855,89907019
-7,30//0103808,3/,:3.,:07,,88,:9430709070,;0,3/050703.010 4384 706:708,990 : /8.530 40;07 %341,3934: ;014:3/1:33,3/4: /8.4;07,000203941:247
8:75780 2,3,3 /43908/0,85843,-,3,3,500 474:7.0398,8 843:899447;07 8 /0 ,3/4: .,3,7/.439,34:7,:907 :994807;09039070898414:72,70935747,2 908:757802:89-0700;,3994,94:,3994 80
944:7574/:.947807;.047.425,3 #00;,39:2478,3,9903943
099079,9/7,84:7 574850.9.4807 9 8,85073900,79,98,8090-:990719,9944434:7-:994.8-0.,:80 ;0 4924480,390789,99440/432300 9 8,33;9,94394.4204:9,3/5, .3,-:83088 70,9438588:7578339801
7090707:0894:83:2473/70.92,70938907010,1907/0,94:/0./0 -:9.438/0790 1443
/48,3//43 98,8:/0308 43 94;07
,3,0,:2474:8/0, 9 81:33 479 8349 8 ,7%,38,/ %73941:704:9 84209381:3380/880.93,174 4: .420:59,38078 -:990174,,8/08 43 9:80:24714798438,0 ,09700;,39944:74-0.9;0 43 9:80:24794/0.0;04790,0 9 8,8.0391.1,.99,9:247390381085489;058.,,3/ 58.44.,70,.9438/0.09:3/07230908044/10038,3/8:55,399029,307,3/ 7080392039 4:80:24794039079,3 !04504;094-0039079,30/ ,9/44:/434:71700920 4:80:24794-094:9
574;43 -:9349411038;0 49089:2474:8.43.0598 34990.36:08 $,589. 743,3/47/5,,7090.36:08 -:9,98 90/0,4:,3994.43;0 4094:770,/07 890307 ;007050703.09044109939 4: 2,0,1703/ 403,0902,3,943414:7.:8942078 %0782,-00;03-079,34:78 49042047434:7.:894207 ,3//43 930.088,720,31472,7080,7. 703430/ .4579071742900,7/,841,/;07983.,0/7080,7.5:993432,9,3/434:9949,94 50450 :247.420817423434:7,:/03.038/0
4:9
43 9147099,97:08,7020,3994-0-7403 %0-089:247.42081742900/0 0709070,70 347:08 3, ,47/41.,:943 :2472,-0,//.9;0 $.03989890:89,9:247-4.88970884724308 892:,90803/47538474907.02.,70,.9438 ,3/574/:.080:547.0110.98,394244/
,9073 /7:8 &80:24780 4349979,9420 ,,574108843, 43$974 ,307890,/,03.,79/70.947 834,/020390/1700,3.0.70,9;0/70.947,3/:247 :897,947 43,8,/,9442:.1:3574/:.3:2474:8/70.92,.,25,389,9,;0,73070/ 4:97,04:8708543807,908 !7,.9.,.723, 8,8.0398 084:/-0,770890/ 0 89,03, 7085909479098,79.0 $074:8 :2473/;07983174290!74/:.943$/0 ,;/ 27. 98,7/9489,3/4:9174290.74/3,/;07983 %07088:.,.,.454341898,3/84:3/843 900;843,3/7,/494.425090,,389 420/8507,5890-089,94-020247,-094,3 ,:/03.0 !0450/013909,2470,-4:91:33854989,390/4.,
94
,.943472,085498 479047!489 4/073/408 0,;09493/1107039/0503/34309070,700/93147 .420/47490703708 03708/0503/43923,3/5,.3 09905,.3/0.8438147.420/ ,70902489.79.,42:.920/40899,094708907,40%8843070,8439,99089 8.700338,70:80/8409038;014710,9:708,3/89.428 %0708,84,/110703.0-090037,/4,3/900;843.420/ '8:,:247.,3-0/0;0450/2:. 6:.079,3/,4
/7;03:247 4:.,38001:331,89079,34:.,30,79 %0701470 30307, 5,.3-0.42080;032470.79.,37,/4,/;07983 070%',/;079838:8:,,470390/ 7,/4,/;07983840470390/3/083 ,847 03%' 0850.,;039070,9;08479
80.43/,3/80.43/03984185498 #,/4 43904907,3/ 8,40470390/ %070,703 9,4941;8:,,89,947437,/4 #,/4,84,890,/;,39,041-03,-094,;0,30020399,9897,/943,.,0/%0,9704190 3/ $3,55/,4 84:3/0110.98/083,3/.,7,.907;4.08,5,,5,79398890417,/4
,/;07983 4., 70/79:7,8,2,89074198890390
8
8,3/0,7
8 07907/8 420/#,/43,8,0,/31:70398890974:4:9908,2092017,203,943, ,470390/%',/8.,3-01:33,3/0;0300
.,9.3 -:99029349,,8/49074-,8 ,/;0798020398 #9344304121,;4790%'85498843007094:8,70,99025939434., 47309 83089394,,7-,0.,3 ,3/0;0793408743 %0;4.0
4;079034084394/039190 ,/;079807 %01789/40350450,80/70202-070/,3/0/908549 40;07 343041:8.4:/ 70202-074 ,9908549,8,/;07983 98,2489,0307.,9,33907.,30,-09,30 9.4:/,/;07980:89,-4:9,3574/:.947807;.0 00908549 -:92,-09 834944/,/;07983 $420490,,894-084/90/9490,/;079807 ,,89341.420/,89085,7-09003943.437:4:847/80390.420940907 %0 ,:8.,:80/0907-908:75780419,985,79,9,8//031742:8 4790,39.5,9434190 85,70390;.928/43 98009.423 939,9,/;079837,70,89885,7 48941,90 80094/,3,/;07983 ,3/389.4280$0310/147389,3.0 8.0;073088 349.420/ 92, 2,0:8,: -:90;0310/43 9 0800842097:939 /;0798394/,81:4198743.8038041 :247,3/.,3-06:900110.9;0 :9907083492:.1,7.0 5,74/478,9703.:770398549/083!07,5847399080,9907 8908890/70.94393884:/9,0942,04:74789,3/4:9174290.74/ :89,6:0894370 9080,99071472841.420/,92,08#4. 8,:948549847898904330344507 .,25,3,8848:..0881: 420/8247041,89,904123/9,3,0370 0,70,1:33 82,7950450 -:902,349,-0 .420/79078 938420070,4390,048990/0,41,3,:/4574/:.943.425,3, .425,39,9,3,03.70894-:/439490,03. 8/0,8 2:.,812,3/;/04574/:.943 .425,308/4 7507,580300/94,;0247089,3/
:5.420/,38,879078 ,3/.47547,90 00.:9;081479,92,9907 3/-90, :898,9047309 830898549,,3 90.039,8&390/0,9,70 9//3 9,3994 2,020.,3038:7,3.0 -:99//2,020,: .,/02,7/
3330/947,;/ 27.-0,38574/:.943.,70074;07
0,78,4 &543 0390739012,3/;/04574/:.9435741088438 0220780/28013,1,.09841903/:897 27. 8705:9,9431470/93,40/29489,79!489 4/073425,33 %4/, !489 4/073 425,3870.430/,890#4. 4:39,37043 824893907,90/,3/1:
807;.084:3/,3/ 5.9:701,.9 914:75.9:700/93,3/138374428,3/14:7,:/48:908
doc_400888212.docx
Humor in Advertising
494&80:2473/;07983
%33-043/4:7574/:.9,3/247039072841:247,3/039079,32039.,3 2,204:7,/;079830110.9;03088 070 84945:9411
/$5.0 %,.40
%7,/0 03/90. :/0807 $420 4190248920247,-0,/;07983.,25,38370.0398947 70,7/08841.425,380 ,3/2,7093-:/09 ,3/0907-74,/.,89 5739474330
43 ,;03;4;0/:247 8,3,:/03.0 .438:20782489034-03039079,30/3890,/4159.0/ ,3/84 ,550,394902024943,.,30,/941:790703,0203994:7574/:.9390 1:9:70 &9384.,20/,.,3-0,3305038;0,3/0970200110.9;0,94/49,9 470,250 034: 70,.425,308.4803
.425:90774:9078 9.,3 -0/11.:9945:9,.42207.,9409079,9,550,94,3430-:9,7/.47090. 5747,22078 :9933.70,9;0,3/-043/90574/:.9 4:.,3.70,90842093 9,9-0.4208,;7,9,3/,550,8944:7.:8942078 0,84,434907842, ,;0074390394394-:4:7574/:.9948,70999071703/8 7,83-7,3/ ,,703088 $484:/4:7.425,3:80:247398,/;079834.,34:25020399394 4:74;07,2,7093897,90%4806:089438,3/2470-0,38070/398:/0 494&80:2473/;07983/;079809:247 ..47/394,4:73,41 ,709389:/9,90,230/2:93,943,0110.9841 :24743,/;07983 ,89:/9,98989,3/897:0 902,47.43.:843,89,9 :247 8247009403,3.070., 0;,:,943 ,3/5:7.,8039039430390:2474:8 2088,0.43./089,/4-0.9;08 80
3907,90/994804-0.9;08 ,3/8;00/ ,8,557457,9014790574/:.9.,9047 &3/078:..7.:289,3.08 :2474:8,/;079838 247009480.:70,:/03.0,9903943 3.70,8020247,-9 4;07.4208,0870889,3.0 ,3/03,3.02088,05078:,8;03088
:24784:/349-09043147241,/;079834:7.425,302548 !,79.:,7 034: 70803,;07850.1.574/:.9 4:300/94;04:7.:8942078;,:,-0 5:7.,8331472,943,3/850.1.8 -:994:99939024;07900,/99 $503/ 24304397,/943,,/;079839,9,.9:,0,/94.43;0784381474:70,/8 -0.,:809,9 807090-:414:7-:83088.4201742 :94..,843,,//3 :2473949006:,943039 80,89050.90/.,3-0,70,9,9484.:89420789,9 4:.,70349:89,-4:98,08 -:9,-4:99073/;/:,8,981,.943 4:.,3/49834:7 -4 ;,4:7.425,3 884.,20/,570803.0 473,97,/943,,/;07983.,25,3 9899,08,4941479480,30397047,3,94343,3,/.,25,39,902548 :247 5,79.:,74384.,20/,5,914728 8,8%2,807 ,8034784.,20/,,3/ 2,70932,3,071478.4$890283 0479,3/,.420/7907 ,.9474,8 470/943,3 703 43$90,79 ,;/099072,3,3/2470 %5.,4:,;0 ,3039702,709374:5,3/90401-07414:7-0380,70/94,7/0;,303 4:7574/:.9,3/807;.08 $48420430,,81000194:9 :99,3840,-4:94:7 574/:.9:89/4083 947 005074943414:7!74/:.98314207.,479 494&80:2473/;0798303:247478 420/.,3-09070,9/1107039,947147,3574/:.9 34908,807 $4038.4,8 700,8390730$#
3
,807050/94.70,90,809.,74:3/42,3 ,8,2,3.,38481004;0807 9905:7.,8041,3074:907,8 90:2474:8.43.:843
4:%:-0;08 , 047%208-4203943,3/ ,907/09,0/3,;/ 0072,3$.499 8-089
803-44%0 0#:0841 ,7093,3/ !# 9000.:9;08,98.4-0,39480090;,:041,807 84;07,-00139072841 :2473,/;07983 :247 0300.:90/574507 058.:9974:903480,3/0584:89,3/4:9 ,80734908 14:.,32,08420430,: 90708,3024943,.4330.9439 902 3/,3934:8,-043/9,984394-0247020,331: 00507&83'7,'/04944489$,08 494&80:2473/;0798303:2474083 947
/039130,250841,/;07983070:247,802540/-:91,0/.4:/-0,8947 39801 -:99070,7050394170.0390,250841544700.:90/.,25,389,990,. :89,82:.,-4:9/43979,890/493894,;4/ %070,7094-289,089,94:41903800390.,25,389,91, ,8078,8 %0 1789 ,3/0,890-089 8973943.:/09442:.574/:.92088,3 88443,84: 89,79/439,9 4:48090,:/03.0 9 825479,39941990:7094-:7/03,.420/ 9574/:.931472,943 %080.43/289,08008.425,3089,9825,703493 949,0,78--03,990-90/ 14:,708,10 4:7708:98-0,;07,0 :99 8 034:9,0,.,3.09,9842093.,3-0.42070,- 24370.0391,0/.,25,38 3/:897,3,89854399490
$:507 4,/;079802039-$4-0-0;07,08,8,30,2504103:247/4083 947,8 3903/0/ 390 ,7/,0 .,25,3 90-7,3/02540/9700 5,078 .425:907
0307,90/2,07 ,7/8,3/24389078,3/,/902/,3.33,24.0741 904/,3/1,24:8-,09$,3,0 %0700702,370,843890.,25,3,8349 70.0;0/09442:.,3/.425:90703,3.02039 1449-,5,0789:730/-,09 /,3.078 ,7/89:730/1449-,5,078 903070395742494341,3024;0 4389078 ;8 038 ,3/9442:.574/:.957424943974:4:9 00507#03;0393904.,%'/
%07941:2473/;07983
/947 83490 :2473,/;079838,/0.,902094/41,997,.93,;007 8 890307 8,99039439490.039 8 574/:.9 43079 9,.0;088:..088 4397920,383494303,390574850.9-:90993 9029470202-0790574/:.9 3,3,943,0;04.,31470990:/0807 748,3/03/ 8 070 89000143900;843 %0':3974.,25,3,8,70,943035739 /;07983 ,7093#0;0/0./0/940547090,7941:2473,/;07983984204., 8:..0881:50450 03;90/%42 ;,38 70,9;070.947,9 470
;,38949,,-4:9:24743 7,/4 %0,03.87085438-01479044/%208:70785498 43$974,8-0038:..0881: .70,93/70.92,7093.,79443:247,3/,//7088089,988:0 ,;/ 27.41!489 4/073 ,5574,.08908:-0.9174290574/:.94389,3/5439 34907.4220398,3/0,7324704390,79 41:2473,/;07983 ,981:3337,/48,6:089439,984:/-0570.0/0/ ,8030;,:,93,3.70,9;020/:2 9,349076:08943 -01:3337,/4 %42 ;,38 470
;,38/;07983 30;0744/70,84389,9944907.42243,5574,.08 /70.931472,943 ,334:3.078 ,3/ 2:8.,039079,32039 308,3/900 ,70-4984307039,5,79419008935747,22341 7,/49,9.42207.,8:9394809,.9.841903/8,550,73949080,41.:99071420390/-90 20/:29801 ,970,.,3.0/408,74.
3
74-007.42207.,,;09489,3/4:9-09003,,43
803.:9 1742%0#43$94308,3/,,43
803.:917420,/%4// :247 43904907,3/ 87,70 $47,70 989,3/84:9 903,08.425090 3/ 5,,9903943 -0.,:8098870,25479,39 ,843,890,:90790307,9088700;,39944:73903/0/,:/03.0 ,3/2088,3897,90 :247,8:3/03,-054073907,/420/:2 097:0:24787,70 ,9902598,9-031:33 :31479:3,90 ,70349 9 83/41097394:25 4;0790309,1907,903382,9. 14:2,09 4: 704/03 14:/43 9 4: 70433,.,9.,1449,3/ 15434:70,/,3/440,3/49 1:33,89,92,-0 3490747/8 ,82:.,81:337,/480110.9;0,3/,5570.,90/-8903078 :31:337,/49,9 8 97394-01:338 0 ,3343,80 3:3/03,-09030941-74,/.,89793,88,70/92043.0-,958.70,9;0/70.947/:73, 9700
2,793:3. 98,83 970.039 1:338.7598,3,..42582039 -:9,1:33.42207.,8 ,27,.0 ;04:,30,250 70202-07,8549,100,78,479903-43#,-:80 ,1700,3.07,/4 79073 330,548 910,9:70/,:9,34390543094,3:780,9,3:7039.,701,.9 %0: ,89739405,394903:7809,90300/0/20/.,05-0.,:80,4-8907,/.,250/43948 943:0 %0,.94770,/8,14190/,4:00907,4/38943:04:9419824:9 %79 30;078,4305078438903949,9854994:9,:34:94:/ 49:89,820 ,3,
4:9,: 7,390/ 9090.36:0,8,-4:9,8
-74,8%0%700$944085,354443$09,3/54308 43090088 03438,9/439493,-4:99,94- 0309023:909929,9,:9,3 04/38943:04:/2,050450,:
1.4:780 850,394,90790784:99070 90,74:81:334/
4:7
943:0
0
4:
9,/0, ,834-0039,03 :9,49414907/0,8,;03 9 /0,89,90;07,090,-84:908:507479417,/4940307,90:247 4:.,3-01:3335739 4:9/447 900;843,3/ 84 ;00,7/ /70.92, :9039.42089470, 853334:9,,: 7,/4411078902489944841,320/:2 ,7,.907 923 /8.4330.9431742 70,9 923 /,4:0 8,589. 923 7,3/489 232,82 923 4:3,209 7,/40984: 0;07,09 :8970202-07:247,2489,,8700843923 4:4190309,1:
80.43/8945:9411 944 . 3,47/9,9 880032470,3/2470
80.43/%'85498 8,70,::7 45343!7392,-0902490720/:2147,/;07983 -:97,/48902490720/:2147:2473 ,/;07983 %42 ;,38870,9;070.94741 470 ;,38/;07983 .70,94784190,,7/
3330 70433, 0.,25,314744/%208 003443077908,344/%2087,/4,/;07983 507843, 0/40889434..,84389.3,70,1:335,79 %0$074:8$/041:247370.9 ,7093 -43$974 44:/4:0943.70,804:7/70.92,.43;078437,908-
470;03
507.039,0 5439899,088903/41.4:7,0,2,3/85,80390739070//8
5:750709,42-41 '.947, 8$0.70914790178992094-:,3:3/07,72039147842,3 1907
0,78390,/-:83088 ;041903800390443,.039 80080390.70,9;0/70.947 8,8 ,-0084:/97,:2474:8,5574,. 9 80,-,/07-0,30,939033%,475:258 41190.039 81009-030,9905,./8:71,.04190.4310703.074429,-0 :247808,8 %070 8 34931:33,-4:94:7-:83088 %070 834931:33,-4:9,7 0907 :89,84805007 47 70,/,9.
/408:83:24790771:884!07,589 89010,7411,31,9 41/34389,0 4430,398 94-03491:33 84:83:2471008,878,87407
-,/33,9:9:/4303;07 89$970092, :99049078/041788455479:39 98 .,207, ,.943 ,8390,14702039430/.43;078437,90 3.70,808 ;0050703.0/3/70.92,7093.,25,38147.03984-7,;0/90:8041,:2474:8 ,5574,. 890708420934.,,-4:90;074308002894708543/94:247 4%,9 8905439 !0450 708543/94:24799070249438 349990770,843 84,8,2,709074:.,3855,89907019
-7,30//0103808,3/,:3.,:07,,88,:9430709070,;0,3/050703.010 4384 706:708,990 : /8.530 40;07 %341,3934: ;014:3/1:33,3/4: /8.4;07,000203941:247
8:75780 2,3,3 /43908/0,85843,-,3,3,500 474:7.0398,8 843:899447;07 8 /0 ,3/4: .,3,7/.439,34:7,:907 :994807;09039070898414:72,70935747,2 908:757802:89-0700;,3994,94:,3994 80
944:7574/:.947807;.047.425,3 #00;,39:2478,3,9903943
099079,9/7,84:7 574850.9.4807 9 8,85073900,79,98,8090-:990719,9944434:7-:994.8-0.,:80 ;0 4924480,390789,99440/432300 9 8,33;9,94394.4204:9,3/5, .3,-:83088 70,9438588:7578339801
7090707:0894:83:2473/70.92,70938907010,1907/0,94:/0./0 -:9.438/0790 1443
/48,3//43 98,8:/0308 43 94;07
,3,0,:2474:8/0, 9 81:33 479 8349 8 ,7%,38,/ %73941:704:9 84209381:3380/880.93,174 4: .420:59,38078 -:990174,,8/08 43 9:80:24714798438,0 ,09700;,39944:74-0.9;0 43 9:80:24794/0.0;04790,0 9 8,8.0391.1,.99,9:247390381085489;058.,,3/ 58.44.,70,.9438/0.09:3/07230908044/10038,3/8:55,399029,307,3/ 7080392039 4:80:24794039079,3 !04504;094-0039079,30/ ,9/44:/434:71700920 4:80:24794-094:9
574;43 -:9349411038;0 49089:2474:8.43.0598 34990.36:08 $,589. 743,3/47/5,,7090.36:08 -:9,98 90/0,4:,3994.43;0 4094:770,/07 890307 ;007050703.09044109939 4: 2,0,1703/ 403,0902,3,943414:7.:8942078 %0782,-00;03-079,34:78 49042047434:7.:894207 ,3//43 930.088,720,31472,7080,7. 703430/ .4579071742900,7/,841,/;07983.,0/7080,7.5:993432,9,3/434:9949,94 50450 :247.420817423434:7,:/03.038/0
4:9
43 9147099,97:08,7020,3994-0-7403 %0-089:247.42081742900/0 0709070,70 347:08 3, ,47/41.,:943 :2472,-0,//.9;0 $.03989890:89,9:247-4.88970884724308 892:,90803/47538474907.02.,70,.9438 ,3/574/:.080:547.0110.98,394244/
,9073 /7:8 &80:24780 4349979,9420 ,,574108843, 43$974 ,307890,/,03.,79/70.947 834,/020390/1700,3.0.70,9;0/70.947,3/:247 :897,947 43,8,/,9442:.1:3574/:.3:2474:8/70.92,.,25,389,9,;0,73070/ 4:97,04:8708543807,908 !7,.9.,.723, 8,8.0398 084:/-0,770890/ 0 89,03, 7085909479098,79.0 $074:8 :2473/;07983174290!74/:.943$/0 ,;/ 27. 98,7/9489,3/4:9174290.74/3,/;07983 %07088:.,.,.454341898,3/84:3/843 900;843,3/7,/494.425090,,389 420/8507,5890-089,94-020247,-094,3 ,:/03.0 !0450/013909,2470,-4:91:33854989,390/4.,
94
,.943472,085498 479047!489 4/073/408 0,;09493/1107039/0503/34309070,700/93147 .420/47490703708 03708/0503/43923,3/5,.3 09905,.3/0.8438147.420/ ,70902489.79.,42:.920/40899,094708907,40%8843070,8439,99089 8.700338,70:80/8409038;014710,9:708,3/89.428 %0708,84,/110703.0-090037,/4,3/900;843.420/ '8:,:247.,3-0/0;0450/2:. 6:.079,3/,4
/7;03:247 4:.,38001:331,89079,34:.,30,79 %0701470 30307, 5,.3-0.42080;032470.79.,37,/4,/;07983 070%',/;079838:8:,,470390/ 7,/4,/;07983840470390/3/083 ,847 03%' 0850.,;039070,9;08479
80.43/,3/80.43/03984185498 #,/4 43904907,3/ 8,40470390/ %070,703 9,4941;8:,,89,947437,/4 #,/4,84,890,/;,39,041-03,-094,;0,30020399,9897,/943,.,0/%0,9704190 3/ $3,55/,4 84:3/0110.98/083,3/.,7,.907;4.08,5,,5,79398890417,/4
,/;07983 4., 70/79:7,8,2,89074198890390
8
8,3/0,7
8 07907/8 420/#,/43,8,0,/31:70398890974:4:9908,2092017,203,943, ,470390/%',/8.,3-01:33,3/0;0300
.,9.3 -:99029349,,8/49074-,8 ,/;0798020398 #9344304121,;4790%'85498843007094:8,70,99025939434., 47309 83089394,,7-,0.,3 ,3/0;0793408743 %0;4.0
4;079034084394/039190 ,/;079807 %01789/40350450,80/70202-070/,3/0/908549 40;07 343041:8.4:/ 70202-074 ,9908549,8,/;07983 98,2489,0307.,9,33907.,30,-09,30 9.4:/,/;07980:89,-4:9,3574/:.947807;.0 00908549 -:92,-09 834944/,/;07983 $420490,,894-084/90/9490,/;079807 ,,89341.420/,89085,7-09003943.437:4:847/80390.420940907 %0 ,:8.,:80/0907-908:75780419,985,79,9,8//031742:8 4790,39.5,9434190 85,70390;.928/43 98009.423 939,9,/;079837,70,89885,7 48941,90 80094/,3,/;07983 ,3/389.4280$0310/147389,3.0 8.0;073088 349.420/ 92, 2,0:8,: -:90;0310/43 9 0800842097:939 /;0798394/,81:4198743.8038041 :247,3/.,3-06:900110.9;0 :9907083492:.1,7.0 5,74/478,9703.:770398549/083!07,5847399080,9907 8908890/70.94393884:/9,0942,04:74789,3/4:9174290.74/ :89,6:0894370 9080,99071472841.420/,92,08#4. 8,:948549847898904330344507 .,25,3,8848:..0881: 420/8247041,89,904123/9,3,0370 0,70,1:33 82,7950450 -:902,349,-0 .420/79078 938420070,4390,048990/0,41,3,:/4574/:.943.425,3, .425,39,9,3,03.70894-:/439490,03. 8/0,8 2:.,812,3/;/04574/:.943 .425,308/4 7507,580300/94,;0247089,3/
:5.420/,38,879078 ,3/.47547,90 00.:9;081479,92,9907 3/-90, :898,9047309 830898549,,3 90.039,8&390/0,9,70 9//3 9,3994 2,020.,3038:7,3.0 -:99//2,020,: .,/02,7/
3330/947,;/ 27.-0,38574/:.943.,70074;07
0,78,4 &543 0390739012,3/;/04574/:.9435741088438 0220780/28013,1,.09841903/:897 27. 8705:9,9431470/93,40/29489,79!489 4/073425,33 %4/, !489 4/073 425,3870.430/,890#4. 4:39,37043 824893907,90/,3/1:
807;.084:3/,3/ 5.9:701,.9 914:75.9:700/93,3/138374428,3/14:7,:/48:908
doc_400888212.docx