How to promote a brand of cellphones in the rural markets?

[vikram chawla]

How to promote a brand of cellphones in the rural markets?

Print Media? Television? Radio?
Conducting some kind of seminars?
Some introductory offer?
Local celebrity?
Lot of posters, banners?


Share your views....

 

[dimpy.handa]

Rural consumer environment must be understood before the creation of ad. Rural mindset accepts the brands easily, which are close to their culture. This point must be reflected in ad for rural markets. Sponsorships to the Melas and Hats must be considered in a significant manner.Selection of brand ambassadors, lyrics must not be ignored in this regard.They have a special liking for folk culture so this can be taken in an effective utilization of brand promotions.