How to identify core features of business?
Some business owners may know the value they offer right off the bat. Others may find themselves stuck somewhere between summarizing features and benefits. When this is the case, below is a process that can be used to try to identify the core value that the business offers.
1. Outline features: Summarize or outline the key features of the products or services that are offered.
2. Outline benefits: Take the features that are outlined and build a list of the benefits that those features produce.
3. Summarize benefits: Summarize the benefits provided into a concise summary of the improvements gained.
4. Convert to a business standpoint: Convert over the summarized benefit to what it means from a business standpoint.
Some business owners may know the value they offer right off the bat. Others may find themselves stuck somewhere between summarizing features and benefits. When this is the case, below is a process that can be used to try to identify the core value that the business offers.
1. Outline features: Summarize or outline the key features of the products or services that are offered.
2. Outline benefits: Take the features that are outlined and build a list of the benefits that those features produce.
3. Summarize benefits: Summarize the benefits provided into a concise summary of the improvements gained.
4. Convert to a business standpoint: Convert over the summarized benefit to what it means from a business standpoint.