SWOT analysis for any firm
Strengths (Internal):
• What does the company do well?
• What are its assets?
• What advantages does the company have over its competitors?
Weaknesses (Internal):
• Why is the company for sale?
• What is done badly?
• Why is it losing money?
• How might a change in ownership affect the staff?
Opportunities (External):
• What has the competition missed?
• What are the emerging needs of the customer?
• What should this company be doing better?
Threats (External):
• Are the company’s competitors getting stronger?
• Will a change in ownership be perceived negatively by vendors and customers?
• Does the company have cash to fund research and development?
• Will it be possible to retain key employees after the sale?
Strengths (Internal):
• What does the company do well?
• What are its assets?
• What advantages does the company have over its competitors?
Weaknesses (Internal):
• Why is the company for sale?
• What is done badly?
• Why is it losing money?
• How might a change in ownership affect the staff?
Opportunities (External):
• What has the competition missed?
• What are the emerging needs of the customer?
• What should this company be doing better?
Threats (External):
• Are the company’s competitors getting stronger?
• Will a change in ownership be perceived negatively by vendors and customers?
• Does the company have cash to fund research and development?
• Will it be possible to retain key employees after the sale?