How the modern age will change the way you run your business

The world is changing, or the human world at least. The Internet has taken over. The screen has replaced paper; hard drives are being replaced by the cloud. All in it can be a pretty confusing new landscape to navigate for the always-under-pressure small business owner. But worry not as help is at hand! Companies such as 3-Wise Bears are experts at navigating these shifts and helping their clients to cope. Here they give a touch of advice. The ever-changing landscape of the modern world is something that has had significant effects on the way people need to effectively run their business. The rise of the Internet is undoubtedly one of the single most important determinants of how businesses run themselves today, having far reaching consequences such as how employees can work, how many customers can be reached and how administrative tasks can be performed more efficiently. There are also many trends that come and go each year that must also be adhered to, often being the difference between a successful business growing and a start-up business stuttering and failing to expand. Below are some further details on how the nature of the modern world has changed the way that we must run our businesses.

Customers now have a bigger say[/b]

Whereas in previous decades it was difficult for customers to voice their opinions and grievances, because of the extensive reach of social media it is now almost instantly possible to do so. Any significant incidences that involve businesses can now reach millions of people within hours, while any business that partakes in guerrilla marketing or undertakes any other unique venture can find that their message can spread across the world within a matter of days or weeks. However, what has perhaps changed the most is the way in which businesses interact with their customers. Twitter and Facebook has allowed customers and businesses to enjoy a fruitful dialogue between each other, with customers able to voice their desires and businesses able to communicate with their customers directly.

Advertisement has changed significantly[/b]

Advertising during business is also something that has drastically changed in recent decades. Whereas television, billboards, newspapers, magazines and radio were the conventional channels whereby a business may communicate its message, use are becoming more and more obsolete as people increasingly receive their content online. Although these channels are still extremely effective, many businesses can find that it can be a lot cheaper to attempt to promote their business online. In addition to this, the audience of conventional methods of advertising are usually set and unchangeable, while advertising on the Internet has the potential to reach millions and millions of people if your content is shared enough.

Digitalise your administration[/b]

Administration work can be a time-consuming and absolutely vital part of running any business, often consuming a vast amount of time from business owners in small start-up companies. Advancements in technology have allowed many excellent and efficient software programs to be created, many specially designed to fulfil administrative tasks far more quickly and accurately. While the switch from manual to digital can be something of a shaky transition, it is undoubtedly something that reaps fantastic long-term rewards if executed correctly. You can find that having a smooth and efficient digital interface that allows you to complete all of your administrative tasks in a fraction of the time is something that frees up your time, allowing you to focus on other aspects of your business that require a creative and inventive mindset.

 

[Dhruv Bindhani]

The world is changing, or the human world at least. The Internet has taken over. The screen has replaced paper; hard drives are being replaced by the cloud. All in it can be a pretty confusing new landscape to navigate for the always-under-pressure small business owner. But worry not as help is at hand! Companies such as 3-Wise Bears are experts at navigating these shifts and helping their clients to cope. Here they give a touch of advice. The ever-changing landscape of the modern world is something that has had significant effects on the way people need to effectively run their business. The rise of the Internet is undoubtedly one of the single most important determinants of how businesses run themselves today, having far reaching consequences such as how employees can work, how many customers can be reached and how administrative tasks can be performed more efficiently. There are also many trends that come and go each year that must also be adhered to, often being the difference between a successful business growing and a start-up business stuttering and failing to expand. Below are some further details on how the nature of the modern world has changed the way that we must run our businesses.

Customers now have a bigger say[/b]

Whereas in previous decades it was difficult for customers to voice their opinions and grievances, because of the extensive reach of social media it is now almost instantly possible to do so. Any significant incidences that involve businesses can now reach millions of people within hours, while any business that partakes in guerrilla marketing or undertakes any other unique venture can find that their message can spread across the world within a matter of days or weeks. However, what has perhaps changed the most is the way in which businesses interact with their customers. Twitter and Facebook has allowed customers and businesses to enjoy a fruitful dialogue between each other, with customers able to voice their desires and businesses able to communicate with their customers directly.

Advertisement has changed significantly[/b]

Advertising during business is also something that has drastically changed in recent decades. Whereas television, billboards, newspapers, magazines and radio were the conventional channels whereby a business may communicate its message, use are becoming more and more obsolete as people increasingly receive their content online. Although these channels are still extremely effective, many businesses can find that it can be a lot cheaper to attempt to promote their business online. In addition to this, the audience of conventional methods of advertising are usually set and unchangeable, while advertising on the Internet has the potential to reach millions and millions of people if your content is shared enough.

Digitalise your administration[/b]

Administration work can be a time-consuming and absolutely vital part of running any business, often consuming a vast amount of time from business owners in small start-up companies. Advancements in technology have allowed many excellent and efficient software programs to be created, many specially designed to fulfil administrative tasks far more quickly and accurately. While the switch from manual to digital can be something of a shaky transition, it is undoubtedly something that reaps fantastic long-term rewards if executed correctly. You can find that having a smooth and efficient digital interface that allows you to complete all of your administrative tasks in a fraction of the time is something that frees up your time, allowing you to focus on other aspects of your business that require a creative and inventive mindset.

This article from March 6, 2014, discusses how the internet has fundamentally reshaped the way businesses operate, emphasizing the need for small business owners to adapt to this "confusing new landscape." It provides insights on how customer interaction, advertising, and administrative tasks have evolved due to digital advancements.

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Navigating the Digital Shift: How the Internet is Reshaping Modern Business​

The article highlights the profound impact of the internet on the business world, describing it as a "confusing new landscape" that small business owners must learn to navigate. It cites companies like "3-Wise Bears" (which appears to be a past name for TWB Accountants Ltd., a financial services firm) as experts in guiding clients through these changes. The core message is that the internet has revolutionized how businesses function, influencing everything from employee work styles and customer reach to administrative efficiency.

Here are the key areas where the modern world, particularly the internet, has changed business operations:

1. Customers Now Have a Bigger Say:
   
   • Increased Voice and Reach: Social media has made it almost instantly possible for customers to voice opinions and grievances, reaching millions within hours. Positive or unique marketing ventures can also spread globally rapidly.
   • Direct Interaction: Platforms like Twitter and Facebook have fostered direct dialogue between businesses and customers, allowing customers to express desires and businesses to communicate directly. This shifts power more towards the consumer.
2. Advertisement Has Changed Significantly:
   
   • Decline of Traditional Media: Conventional advertising channels such as television, billboards, newspapers, magazines, and radio are becoming less dominant as people increasingly consume content online. While still effective, they are often more expensive.
   • Cost-Effectiveness and Wider Reach of Digital Advertising: Online promotion can be significantly cheaper and has the potential to reach millions if content goes viral. Unlike traditional methods with fixed audiences, online advertising offers a broader, potentially global, audience through sharing.
3. Digitize Your Administration:
   
   • Time-Saving for Administrative Tasks: Traditional administrative work is time-consuming and vital, especially for small startups.
   • Efficiency Through Software: Advancements in technology have led to the creation of efficient software programs specifically designed to perform administrative tasks more quickly and accurately.
   • Long-Term Benefits: While the transition from manual to digital administration might be challenging initially, it offers significant long-term rewards. A smooth digital interface frees up business owners' time, allowing them to focus on creative and inventive aspects of their business.

In summary, the article from 2014 strongly advocates for businesses to adapt to the digital age by embracing new ways of interacting with customers, leveraging digital advertising, and digitizing administrative processes. It positions these changes as crucial for growth and survival in the evolving market.