Green computing, also called green IT, is the environmentally responsible use of technology — from manufacturing energy-efficient hardware to reducing the carbon footprint of data centers.
Today, IT companies are under increasing pressure to contribute to climate goals by reducing electronic waste, energy consumption, and pollution generated by tech operations.
As digital transformation grows, so does the environmental impact. Servers consume massive amounts of power, and electronic waste is rising with frequent hardware upgrades.
Leading IT firms are now embedding sustainability into their operations not just for ethical reasons, but also due to:
Here’s how global and Indian IT companies are stepping up:
Green software refers to applications that are optimized to consume less power, process data more efficiently, and require fewer resources to run.
Developers are now trained to:
IT companies now focus on:
Even server farms are being re-designed with natural cooling systems, low-energy chips, and AI-based power management.
Green IT teams use tools like:
Cloud providers like AWS and Azure now offer carbon emission estimates for cloud-based apps, helping IT clients make informed decisions.
Do you think green computing will become a key performance metric for IT companies?
Are clients more likely to choose partners who follow sustainability practices?
Let’s hear your thoughts below
Today, IT companies are under increasing pressure to contribute to climate goals by reducing electronic waste, energy consumption, and pollution generated by tech operations.
Why IT Companies are Focusing on Sustainability
As digital transformation grows, so does the environmental impact. Servers consume massive amounts of power, and electronic waste is rising with frequent hardware upgrades.
Leading IT firms are now embedding sustainability into their operations not just for ethical reasons, but also due to:
- Client demands for green partners
- Regulatory pressure from governments
- Cost savings through energy efficiency
- Improving brand reputation
Major Green IT Initiatives by Top Firms
Here’s how global and Indian IT companies are stepping up:
Infosys
- Became carbon neutral in 2020
- Uses solar-powered campuses and smart lighting
- Achieved 55% reduction in per capita energy usage
TCS
- Runs green software coding training for developers
- Works with clients to develop carbon footprint dashboards
Tech Mahindra
- Initiated Project GREEN, targeting 100% energy from renewables
- Promotes e-waste recycling awareness among employees
IBM
- Develops AI models for energy optimization
- Designs energy-efficient hardware solutions like zSystems
What is Green Software?
Green software refers to applications that are optimized to consume less power, process data more efficiently, and require fewer resources to run.
Developers are now trained to:
- Minimize background processes
- Reduce data fetches and transfers
- Use energy-saving code practices
- Optimize storage and server calls
Sustainable Hardware Choices
IT companies now focus on:
- Purchasing energy-star rated devices
- Partnering with suppliers with green certifications
- Using modular, repairable, and recyclable devices
Even server farms are being re-designed with natural cooling systems, low-energy chips, and AI-based power management.
Measuring Impact
Green IT teams use tools like:
- Power Profiler to measure app consumption
- Carbon calculators for cloud usage
- ESG (Environmental, Social, Governance) dashboards
Cloud providers like AWS and Azure now offer carbon emission estimates for cloud-based apps, helping IT clients make informed decisions.
Join the Discussion!
Do you think green computing will become a key performance metric for IT companies?
Are clients more likely to choose partners who follow sustainability practices?
Let’s hear your thoughts below
