Effective research requires the team to eliminate its racial, gender, cultural, social, language, and geographic biases - no matter what they are - in order to determine what is actually occurring inside a specific customer world.
Enlightened research and analysis allows a person to embed themselves in the world of the subject. The colors, sensations, emotions, etc. that the subject of the research is feeling must not be clouded by the preconceived notions of the researcher or analyst. Enlightened research allows for deep, contextual awareness.
What is then discovered are the true emotional, physical, social, cultural and cognitive drivers of a set of people, and these drivers are incredibly useful for uncovering new areas of business and social opportunity
The message here is to stop trying to fit your customers into preconceived boxes and become more observant by removing existing biases from the process. Solution development will arrive but understanding your customers better as humans is the first step and the ultimate measure of business success.
:SugarwareZ-190:
Enlightened research and analysis allows a person to embed themselves in the world of the subject. The colors, sensations, emotions, etc. that the subject of the research is feeling must not be clouded by the preconceived notions of the researcher or analyst. Enlightened research allows for deep, contextual awareness.
What is then discovered are the true emotional, physical, social, cultural and cognitive drivers of a set of people, and these drivers are incredibly useful for uncovering new areas of business and social opportunity
The message here is to stop trying to fit your customers into preconceived boxes and become more observant by removing existing biases from the process. Solution development will arrive but understanding your customers better as humans is the first step and the ultimate measure of business success.
:SugarwareZ-190: