Honda Motorcycle Scooters India (HMSI) said it is developing a new motorcycle in the 100 cc segment for India, which could hit the market within three years.
HMSI's President and CEO Shinji Aoyama, who assumed office earlier this month, said the company's new 100 cc model could be positioned slightly higher than the existing ones in the market and sport a premium price tag.
"We are not expecting big volumes from the 100 cc bike. We cannot be the number one model in the segment," he said.
He said it would take about two years to develop the new bike and another year for commercial production and marketing.
Asked if the company would require a second plant for the new bike, he replied in the negative and said it would be produced from its existing facility at Manesar.
"We do not have any concrete plan for the second plant and it is not necessary that the new 100 cc bike would be rolled out of a new facility," Aoyama said.
The company had already announced investments of Rs 400 crore for increasing capacity to 12 lakh units per annum from the present 9 lakh units, marketing initiatives and product development.
Aoyama said the company would ‘probably’ launch a new 125 cc bike model to tap the young generation.
"Our existing 125 cc product, Honda Shine, is not very popular with youngsters and hence we would launch a new product targeting the young population," he added.
http://www.financialexpress.com/latest_full_story.php?content_id=167037
HMSI's President and CEO Shinji Aoyama, who assumed office earlier this month, said the company's new 100 cc model could be positioned slightly higher than the existing ones in the market and sport a premium price tag.
"We are not expecting big volumes from the 100 cc bike. We cannot be the number one model in the segment," he said.
He said it would take about two years to develop the new bike and another year for commercial production and marketing.
Asked if the company would require a second plant for the new bike, he replied in the negative and said it would be produced from its existing facility at Manesar.
"We do not have any concrete plan for the second plant and it is not necessary that the new 100 cc bike would be rolled out of a new facility," Aoyama said.
The company had already announced investments of Rs 400 crore for increasing capacity to 12 lakh units per annum from the present 9 lakh units, marketing initiatives and product development.
Aoyama said the company would ‘probably’ launch a new 125 cc bike model to tap the young generation.
"Our existing 125 cc product, Honda Shine, is not very popular with youngsters and hence we would launch a new product targeting the young population," he added.
http://www.financialexpress.com/latest_full_story.php?content_id=167037