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Par 100 posts (V.I.P)
HLL shakti
HLL shakti By Ashish Jain
Topics Covered are.
Introduction:
The rural India has a plethora of opportunities all waiting to be harnessed. Not surprisingly, it has become the latest marketing buzzword for most of the FMCG majors. Many of the FMCG companies are busy formulating their rural marketing strategy to tap the chance .To name few companies showing deep interest in rural India are HLL, Marico industries, Colgate – Palmolive and Britannia Industries.
HLL: The Challenge
Indirect coverage
Operation Harvest
Single Distribution Channel
Cinema van operations
HLL Shakti
How Does it works
HLL shakti By Ashish Jain
Topics Covered are.
Introduction:
The rural India has a plethora of opportunities all waiting to be harnessed. Not surprisingly, it has become the latest marketing buzzword for most of the FMCG majors. Many of the FMCG companies are busy formulating their rural marketing strategy to tap the chance .To name few companies showing deep interest in rural India are HLL, Marico industries, Colgate – Palmolive and Britannia Industries.
HLL: The Challenge
Indirect coverage
Operation Harvest
Single Distribution Channel
Cinema van operations
HLL Shakti
How Does it works