Description
HUL an overviw
PRESENTED BY :BHARAT SINGH
AMAN DHAWAN
REKHA GAJRA
AKASH BAHIRA
FEEL GOOD,LOOK GOOD AND GET MORE OUT OF LIFE
?
Vision,Missions,Goals Management structure Selling strategies Distribution system
?
?
?
?
Analysis
Conclusion
?
HINDUSTAN UNILEVER LIMITED
VISION
?
MISSION
?
“To earn the love and respect of India,by making real difference to every Indian
The mission that inspires HUL is to help people feel good,look good and get more out of life with brands and services that are good for others.
GOALS
?
Consistent Growth Competitve Growth
?
?
Profitable Growth
Responsible growth
?
A BRIEF HISTORY
?
HUL touches the lives of two out of every three Indians everyday,with major indian brands. India’s largest FMCG company,formed in 1933(lever Brothers India Ltd)& in 1956,came into being as hindustan lever Ltd,through a merger of lever brothers,Hindustan Vanaspati Mfg.Co.Ltd & United Traders Ltd. Formally renamed in June 2007 as Hindustan unilever Ltd by it’s board of Directors
?
?
MANAGEMENT STRUCTURE
?
Headed by CHAIRMAN
?
5 whole TIME DIRECTORS
?
5 independent NON-EXECUTIVE DIRECTORS
Mr. Harish Manwani (60) assumed charge as the NonExecutive Chairman of the Company in 2005. He is a member of the Nomination & Remuneration Committee of the Company. Mr. Nitin Paranjpe (50) joined the Board of the Company in June 2007. He is a member of the Nomination & Remuneration Committee, Stakeholder Relationship Committee and Corporate Social Responsibility Committee of the Company.
Mr. Sridhar Ramamurthy (48) joined the Board of the Company in June 2009. He is a member of the Stakeholder Relationship Committee and Corporate Social Responsibility Committee of the Company.
?
Project streamline Re-launch game Low price strategies (rural areas)
?
?
?
Wide penetration (middle class)
On going brands from the markets Line pruning Brand restructing
?
?
?
?
HUL’s products are distributed through a network of about 7,000 redistribution stockists covering about one million retail outlets.
?
The general trade comprises of Grocery stores,Chemists,Wholesale,Kiosks and General stores.
?
Hindustan Unilever provide tailor made services to each of its channel partners.
?
HUL’s is using the point of purchase method for much higher level of direct contact, through in-store facilitators,sampling,education and experience. It has developed customer management and supply chain capabilites for pursuing emerging self-service stores and super markets. 2,000 suppliers and 7,500 distributors serve HUL 100 factories.
?
?
?
Distribution of goods from the manufacturing site to C&F agents take place through either the trucks or rail roads depending on the time factor for delivery and cost of transportation. Generally the manufacturing site is located such that it covers a bigger geographical segment of India. From the C&F agents, the goods are transported to RS’s by means of trucks and the products finally make the “last mile” based on the local popular and cheap mode of transport.
?
?
?
The company has brought all markets with populations of below 50,000 under one rural sales organisation. The team comprises an exclusive sales force and exclusive redistribution stockists.
?
?
The team focuses on building superior availability of products.
?
In rural India,the network directly covers about 50,000 villages, reaching 250 million consumers,through 6000 sub-stockists.
?
HUL has setup a full-scale sales organistion,for this channel to serve modern retailing outlets.
?
Product tests and in-store sampling is provided to consumers.
ANALYSIS
SWOT analysis ? S – STRENGTH ? W – WEAKNESS ? O – OPPORTUNITY ? T – THREATS ? Market Size & Penetration Level ? Leverage brand and Consumer understanding ? Market share with respect to “HUL” ? Some Graphs
?
SWOT ANALYSIS
SWOT ANALYSIS…..CONTD
SWOT ANALYSIS…..CONTD
SWOT ANALYSIS……CONTD
MARKET SIZE & PENETRATION LEVEL
LEVERAGE BRAND PORTFOLIO AND
CONSUMER UNDERSTANDING
Strong brands across categories addressing needs of every customer
MARKET SHARE OF HUL AND COMPETITORS
LOOPHOLES & SUGGESTION ON IT
?
Identifying the Opportunity and filling. Leverage brand portfolio and consumer understanding by structures. Common suggestion on which HUL should act.
?
?
IDENTIFYING THE OPPORTUNITY AND FILLING
The shape of India is changing….from a pyramidal to a diamond
CONCLUSION
doc_882474110.pptx
HUL an overviw
PRESENTED BY :BHARAT SINGH
AMAN DHAWAN
REKHA GAJRA
AKASH BAHIRA
FEEL GOOD,LOOK GOOD AND GET MORE OUT OF LIFE
?
Vision,Missions,Goals Management structure Selling strategies Distribution system
?
?
?
?
Analysis
Conclusion
?
HINDUSTAN UNILEVER LIMITED
VISION
?
MISSION
?
“To earn the love and respect of India,by making real difference to every Indian
The mission that inspires HUL is to help people feel good,look good and get more out of life with brands and services that are good for others.
GOALS
?
Consistent Growth Competitve Growth
?
?
Profitable Growth
Responsible growth
?
A BRIEF HISTORY
?
HUL touches the lives of two out of every three Indians everyday,with major indian brands. India’s largest FMCG company,formed in 1933(lever Brothers India Ltd)& in 1956,came into being as hindustan lever Ltd,through a merger of lever brothers,Hindustan Vanaspati Mfg.Co.Ltd & United Traders Ltd. Formally renamed in June 2007 as Hindustan unilever Ltd by it’s board of Directors
?
?
MANAGEMENT STRUCTURE
?
Headed by CHAIRMAN
?
5 whole TIME DIRECTORS
?
5 independent NON-EXECUTIVE DIRECTORS
Mr. Harish Manwani (60) assumed charge as the NonExecutive Chairman of the Company in 2005. He is a member of the Nomination & Remuneration Committee of the Company. Mr. Nitin Paranjpe (50) joined the Board of the Company in June 2007. He is a member of the Nomination & Remuneration Committee, Stakeholder Relationship Committee and Corporate Social Responsibility Committee of the Company.
Mr. Sridhar Ramamurthy (48) joined the Board of the Company in June 2009. He is a member of the Stakeholder Relationship Committee and Corporate Social Responsibility Committee of the Company.
?
Project streamline Re-launch game Low price strategies (rural areas)
?
?
?
Wide penetration (middle class)
On going brands from the markets Line pruning Brand restructing
?
?
?
?
HUL’s products are distributed through a network of about 7,000 redistribution stockists covering about one million retail outlets.
?
The general trade comprises of Grocery stores,Chemists,Wholesale,Kiosks and General stores.
?
Hindustan Unilever provide tailor made services to each of its channel partners.
?
HUL’s is using the point of purchase method for much higher level of direct contact, through in-store facilitators,sampling,education and experience. It has developed customer management and supply chain capabilites for pursuing emerging self-service stores and super markets. 2,000 suppliers and 7,500 distributors serve HUL 100 factories.
?
?
?
Distribution of goods from the manufacturing site to C&F agents take place through either the trucks or rail roads depending on the time factor for delivery and cost of transportation. Generally the manufacturing site is located such that it covers a bigger geographical segment of India. From the C&F agents, the goods are transported to RS’s by means of trucks and the products finally make the “last mile” based on the local popular and cheap mode of transport.
?
?
?
The company has brought all markets with populations of below 50,000 under one rural sales organisation. The team comprises an exclusive sales force and exclusive redistribution stockists.
?
?
The team focuses on building superior availability of products.
?
In rural India,the network directly covers about 50,000 villages, reaching 250 million consumers,through 6000 sub-stockists.
?
HUL has setup a full-scale sales organistion,for this channel to serve modern retailing outlets.
?
Product tests and in-store sampling is provided to consumers.
ANALYSIS
SWOT analysis ? S – STRENGTH ? W – WEAKNESS ? O – OPPORTUNITY ? T – THREATS ? Market Size & Penetration Level ? Leverage brand and Consumer understanding ? Market share with respect to “HUL” ? Some Graphs
?
SWOT ANALYSIS
SWOT ANALYSIS…..CONTD
SWOT ANALYSIS…..CONTD
SWOT ANALYSIS……CONTD
MARKET SIZE & PENETRATION LEVEL
LEVERAGE BRAND PORTFOLIO AND
CONSUMER UNDERSTANDING
Strong brands across categories addressing needs of every customer
MARKET SHARE OF HUL AND COMPETITORS
LOOPHOLES & SUGGESTION ON IT
?
Identifying the Opportunity and filling. Leverage brand portfolio and consumer understanding by structures. Common suggestion on which HUL should act.
?
?
IDENTIFYING THE OPPORTUNITY AND FILLING
The shape of India is changing….from a pyramidal to a diamond
CONCLUSION
doc_882474110.pptx