well i think its quite challenging.....lets c if dis framework works 4 u....
as it is a marketing project.....start with marketing concepts:-
1. what is marketing?
2. features of International marketing?
3. hw it started when it started?? As in a background?
4. Branding. features Importance need etc....
5. Globally recoznized brands, Mcdonalds, Malbore, etc.
6. Reasons for dis wide reach, hw it started n where is it 2day??
(take any1 of these big brands n make a complete study of its brand n products).
7. As a manager u give ur view or say on global branding n its importance in bussiness.
if i cn get any more info vl let u kno.
I piece of info which 2day i got 2 kno from out marketing prof tht may help u:-
Mc donalds is havin branches in 120 countries....n i gues there r around 260 countries in da globe....nt sure abt da stats of da no. of countries bt Mc donald info is rite.....
hope ws of sum help....
deya
