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INDIA
* The regulations are undergoing constant change.
* All television commercials must be approved by Doordarshan Controller of Sales. Advisable to forward a storyboard before production.
Beverages / Alcohol
Not permitted. Print and out-door do allow indirect advertising. Satellite television accepts alcohol directly.
Cigarettes
Not permitted on air media - including satellite.
Pharmaceuticals / Drugs
Diagnosis, illness, cures and treatments by correspondence, colleges, clinics, institutes, laboratories and more have very specific rules.
Advertising to Children
Restrictions of direction/attitude are placed on children's commercials.
Others
No baby food advertising is acceptable. Overseas commercials are accepted. No language restrictions exist.
The Advertising Standards Council of India (ASCI) has formulated a code for the advertising of tobacco products which will be implemented from October 1. It covers all media from television to print to outdoor to new electronic media including the Internet, e-mail, pagers and CD-Roms.
* The regulations are undergoing constant change.
* All television commercials must be approved by Doordarshan Controller of Sales. Advisable to forward a storyboard before production.
Beverages / Alcohol
Not permitted. Print and out-door do allow indirect advertising. Satellite television accepts alcohol directly.
Cigarettes
Not permitted on air media - including satellite.
Pharmaceuticals / Drugs
Diagnosis, illness, cures and treatments by correspondence, colleges, clinics, institutes, laboratories and more have very specific rules.
Advertising to Children
Restrictions of direction/attitude are placed on children's commercials.
Others
No baby food advertising is acceptable. Overseas commercials are accepted. No language restrictions exist.
The Advertising Standards Council of India (ASCI) has formulated a code for the advertising of tobacco products which will be implemented from October 1. It covers all media from television to print to outdoor to new electronic media including the Internet, e-mail, pagers and CD-Roms.
INDIA CABLE ORDINANCE has mentioned certain adverting codes:
Advertising Code
1.Advertising carried in the cable service shall be so designed as to conform to the laws of the country and should not offend morality, decency and religious susceptibilities of the subscribers
2.No advertisements shall be permitted which:
(i) derides any race, caste, colour, creed or nationality;
(ii) is against any provision of the Constitution of India;
(iii) tends to incite people to crime, cause disorder or violence, or breach of law or glorifies violence or obscenity in any
way;
(iv) presents criminality as desirable;
(v) exploits the national emblem, or any part of the Constitution or the person or personality of a national leader or a State
dignitary.
(vi) in its depiction of women violates the Constitutional guarantees to all citizens. In particular no advertisement shall be
permitted which projects a derogatory image of women. Women must not be portrayed in a manner that emphasises
passive, submissive qualities and encourages them to play a subordinate, secondary role in the family and society.
The cable operator shall ensure that the portrayal of the female form in the programs carried in his cable service, is
tasteful and aesthetic, and is within established norms of good taste and decency.
(vi) exploits social evils like dowry, child marriage.
3.No advertisement shall be permitted the objects whereof are wholly or mainly of a religious or political nature; advertisements must not be directed towards any religious or political end.
4.The goods or service advertised shall not suffer from any defect or deficiency as mentioned inConsumer Protection Act. 1986.
5.No advertisement shall contain references which are likely to lead the public to infer that the product advertised or any of its ingredients has some special or miraculous or super-natural property or quality, which is difficult of being proved.
6.The picture and the audible matter of the advertisement shall not be excessively 'loud'.
7.No advertisement which endangers the safety of children or creates in them any interest in unhealthy practices or shows them begging or in an undignified or indecent manner shall not be carried in the cable service.
8.Indecent, vulgar, suggestive, repulsive or offensive themes or treatment shall be avoided in all advertisements.
9.No advertisements which violates the standards or practice for advertising agencies as approved by the Advertising Agencies Association of India, Bombay, from time to time shall be carried in the cable service.
10.All advertisements should be clearly distinguishable from the program and should not interfere with the program viz, use of lower part of screen to carry captions, static or moving alongside the program.
Advertising Code
1.Advertising carried in the cable service shall be so designed as to conform to the laws of the country and should not offend morality, decency and religious susceptibilities of the subscribers
2.No advertisements shall be permitted which:
(i) derides any race, caste, colour, creed or nationality;
(ii) is against any provision of the Constitution of India;
(iii) tends to incite people to crime, cause disorder or violence, or breach of law or glorifies violence or obscenity in any
way;
(iv) presents criminality as desirable;
(v) exploits the national emblem, or any part of the Constitution or the person or personality of a national leader or a State
dignitary.
(vi) in its depiction of women violates the Constitutional guarantees to all citizens. In particular no advertisement shall be
permitted which projects a derogatory image of women. Women must not be portrayed in a manner that emphasises
passive, submissive qualities and encourages them to play a subordinate, secondary role in the family and society.
The cable operator shall ensure that the portrayal of the female form in the programs carried in his cable service, is
tasteful and aesthetic, and is within established norms of good taste and decency.
(vi) exploits social evils like dowry, child marriage.
3.No advertisement shall be permitted the objects whereof are wholly or mainly of a religious or political nature; advertisements must not be directed towards any religious or political end.
4.The goods or service advertised shall not suffer from any defect or deficiency as mentioned inConsumer Protection Act. 1986.
5.No advertisement shall contain references which are likely to lead the public to infer that the product advertised or any of its ingredients has some special or miraculous or super-natural property or quality, which is difficult of being proved.
6.The picture and the audible matter of the advertisement shall not be excessively 'loud'.
7.No advertisement which endangers the safety of children or creates in them any interest in unhealthy practices or shows them begging or in an undignified or indecent manner shall not be carried in the cable service.
8.Indecent, vulgar, suggestive, repulsive or offensive themes or treatment shall be avoided in all advertisements.
9.No advertisements which violates the standards or practice for advertising agencies as approved by the Advertising Agencies Association of India, Bombay, from time to time shall be carried in the cable service.
10.All advertisements should be clearly distinguishable from the program and should not interfere with the program viz, use of lower part of screen to carry captions, static or moving alongside the program.
jitendra05
Banned
hi friends
i have an assignment to make urgently
Its related to Advertising Regulations in India.
Please post some links, information regarding it. I want information of Banned advertising why were they banned what regulations are there in Indian Ad Industry
Hey devesh, as we have seen that advertisement has become a very big business in India. Well, there are certain rules and regulation for the advertisement agencies in India and my presentation will be explaining you all that regulations. So please download and check it.