http://www.managementparadise.com/forums/H&R JOHNSON TO DIVERSIFY
Mumbai
The Hindu Business Line
Ceramics and tile manufacturer H&R Johnson (India) Ltd will invest Rs 50 crore for diversifying its Marbonite brand in the vitrified wall category. It will launch a new vitrified wall brand called Marbonite Wonderwall.
"Our diversification and foray into the vitrified wall segment is aimed at creating a new product segment in the vitrified tile market. Market research tells us that there is a great need for Italian marble substitutes," said Vijay Aggarwal, Managing Director, H&R Johnson.
Mumbai
The Hindu Business Line
Ceramics and tile manufacturer H&R Johnson (India) Ltd will invest Rs 50 crore for diversifying its Marbonite brand in the vitrified wall category. It will launch a new vitrified wall brand called Marbonite Wonderwall.
"Our diversification and foray into the vitrified wall segment is aimed at creating a new product segment in the vitrified tile market. Market research tells us that there is a great need for Italian marble substitutes," said Vijay Aggarwal, Managing Director, H&R Johnson.