GURILLA WAREFARE

[sunandaC]

GURILLA WAREFARE Appropriate for the other 94-96 organizations in an 100 org market.

Principle

Find a segment of the market small enough to defend. No matter how successful you become, never act like the leader. Be prepared to bug out at a moment‟s notice.


Illustrations

There‟s a critical difference between flanking and guerrilla warfare. A flanking attack is deliberately launched close to the leader‟s position. Try to pick a segment small enough so that you can become the leader – but never act like the leader. Successful guerrillas operate with a different organization and a different timetable. Get as high a percentage of your personnel on the firing line as possible.

 

[jitendra05]

GURILLA WAREFARE Appropriate for the other 94-96 organizations in an 100 org market.

Principle

Find a segment of the market small enough to defend. No matter how successful you become, never act like the leader. Be prepared to bug out at a moment‟s notice.


Illustrations

There‟s a critical difference between flanking and guerrilla warfare. A flanking attack is deliberately launched close to the leader‟s position. Try to pick a segment small enough so that you can become the leader – but never act like the leader. Successful guerrillas operate with a different organization and a different timetable. Get as high a percentage of your personnel on the firing line as possible.

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