Growth Slowdown experienced by godrej
On the slowdown in the growth of hair colour business this year compared to last year, Mr Godrej said the growth last year was higher because the company opted for a price increase but this year it has not done so yet. A lot of its competitors have gone for a price hike. He expected the profit margin to improve in the third and fourth quarters of this financial year.
Our power brands are Cinthol, FairGlow and No. 1 in soaps, Renew, ColorSoft and Powder Hair Dye in colours and Ezee liquid detergent. These are brands where we believe we have a competitive edge by way of the product, technology, price, etc., and which can pave the way for future growth in sales and profits.
Nimin is meeting expectations. Being a mass-market product, we have used traditional media such as TV for promotional aspects.
On the slowdown in the growth of hair colour business this year compared to last year, Mr Godrej said the growth last year was higher because the company opted for a price increase but this year it has not done so yet. A lot of its competitors have gone for a price hike. He expected the profit margin to improve in the third and fourth quarters of this financial year.
Our power brands are Cinthol, FairGlow and No. 1 in soaps, Renew, ColorSoft and Powder Hair Dye in colours and Ezee liquid detergent. These are brands where we believe we have a competitive edge by way of the product, technology, price, etc., and which can pave the way for future growth in sales and profits.
Nimin is meeting expectations. Being a mass-market product, we have used traditional media such as TV for promotional aspects.