Description
Marketing PPT- Grand Strategies and its types.
GRAND STRATEGY
BY: GANESH SAWANT SONALI GOTHANKAR SUMEDH GAIKWAD GAGAN LAMBA KRISHNA PRASAD TEJAS MAHOREY SANTOSH VEER BY BATCH :26 19 62 63 17 30 65 54
GRAND STRATEGIES
Grand strategy is maximizing opportunities, minimizing risks and achieving performance breakthrough.
Then it is step by step process for developing a business strategy with performance management and measurement system for your business.
TYPES GRAND STRATEGIES
? ? ? ? ? ? ? Concentrated growth Market development Product development Innovation Horizontal integration Vertical integration Concentric diversification
CONCENTRATED GROWTH
It is the strategy of the firm that directs its resources to the profitable growth of a single product, in a single market ,with a single dominant technology.
CONCENTRATED GROWTH EXAMPLES:
1.SAMSUNG 2.DOVE 3.TATA TEA 4.SURF EXCEL
MARKET DEVELOPMENT
It consists growing sales of a current product in a new market. Consists of marketing present products, often with only cosmetic modifications to customers in related market areas by adding channels of distribution or changing content of advertising or promotion.
MARKET DEVELOPMENT EXAMPLE:
1.ASIAN PAINTS 2.MAGGI 3.WALMART
PRODUCT DEVELOPMENT
Developing new products or modifying existing products so they appear new, and offering those products to current or new markets is the definition of product development strategy.
PRODUCT DEVELOPMENT EXAMPLES:
McDonald Permanent Product Strategy Temporary product strategy Local product strategy Local adaptation strategy Samsung With wide range of user friendly cell phones with latest add on applications
INNOVATION
Innovation strategy is that part of strategy which deals particularly with the growth of an organisation through the development of new products, services, processes or business models.
INNOVATION EXAMPLES:
1.WINDOWS 2.APPLE 3.MARUTI
HORIZONTAL INTEGRATION
It is based on growth via acquisition of one or more similar firms operating at the same stage of the production-marketing chain
HORIZONTAL INTEGRATION EXAMPLES
1. GOOGLE 2.TATA
VERTICAL INTEGRATION
It involves acquiring firms that is merging together of two businesses that are at different stages of production.
VERTICAL INTEGRATION EXAMPLES:
1.SHELL OIL 2.BP 3. RELIANCE
CONCENTRIC DIVERSIFICATION
It involves acquisition of businesses related to acquiring firm in terms of technology, markets, or products
CONCENTRIC DIVERSIFICATION EXAMPLES:
1.PEPSICO: TROPICANA 2.COCA COLA: MINUTE MAID 3.MAGGI
Thanks
doc_128878659.pptx
Marketing PPT- Grand Strategies and its types.
GRAND STRATEGY
BY: GANESH SAWANT SONALI GOTHANKAR SUMEDH GAIKWAD GAGAN LAMBA KRISHNA PRASAD TEJAS MAHOREY SANTOSH VEER BY BATCH :26 19 62 63 17 30 65 54
GRAND STRATEGIES
Grand strategy is maximizing opportunities, minimizing risks and achieving performance breakthrough.
Then it is step by step process for developing a business strategy with performance management and measurement system for your business.
TYPES GRAND STRATEGIES
? ? ? ? ? ? ? Concentrated growth Market development Product development Innovation Horizontal integration Vertical integration Concentric diversification
CONCENTRATED GROWTH
It is the strategy of the firm that directs its resources to the profitable growth of a single product, in a single market ,with a single dominant technology.
CONCENTRATED GROWTH EXAMPLES:
1.SAMSUNG 2.DOVE 3.TATA TEA 4.SURF EXCEL
MARKET DEVELOPMENT
It consists growing sales of a current product in a new market. Consists of marketing present products, often with only cosmetic modifications to customers in related market areas by adding channels of distribution or changing content of advertising or promotion.
MARKET DEVELOPMENT EXAMPLE:
1.ASIAN PAINTS 2.MAGGI 3.WALMART
PRODUCT DEVELOPMENT
Developing new products or modifying existing products so they appear new, and offering those products to current or new markets is the definition of product development strategy.
PRODUCT DEVELOPMENT EXAMPLES:
McDonald Permanent Product Strategy Temporary product strategy Local product strategy Local adaptation strategy Samsung With wide range of user friendly cell phones with latest add on applications
INNOVATION
Innovation strategy is that part of strategy which deals particularly with the growth of an organisation through the development of new products, services, processes or business models.
INNOVATION EXAMPLES:
1.WINDOWS 2.APPLE 3.MARUTI
HORIZONTAL INTEGRATION
It is based on growth via acquisition of one or more similar firms operating at the same stage of the production-marketing chain
HORIZONTAL INTEGRATION EXAMPLES
1. GOOGLE 2.TATA
VERTICAL INTEGRATION
It involves acquiring firms that is merging together of two businesses that are at different stages of production.
VERTICAL INTEGRATION EXAMPLES:
1.SHELL OIL 2.BP 3. RELIANCE
CONCENTRIC DIVERSIFICATION
It involves acquisition of businesses related to acquiring firm in terms of technology, markets, or products
CONCENTRIC DIVERSIFICATION EXAMPLES:
1.PEPSICO: TROPICANA 2.COCA COLA: MINUTE MAID 3.MAGGI
Thanks
doc_128878659.pptx