Grab the Opportunity at the Right Time and Right Place!

“What do you want in life?”

“A Lavish lifestyle and a lot of money?” I pondered.

“But, only if it brings me happiness! Which money may or may not bring. It might end up bringing more problems” I muttered.

“Why do you always complicate things!” Sheetal argued

“I want to feel complete! Yes, I guess I have been a good wife, a good mother, a good friend and a good employee too. But is that enough for living life? Where is my own identity as a woman?” I blurted and immediately realized the source of my irritable behavior.

I was doing a job in the IT industry and my folks were really proud of me because of the associated glamor, foreign trips and a fancy payscale. However, behind this seemingly perfect job, I struggled with uncertainty, workload and stringent deadlines. After a decade in the corporate field, I had reached the point of saturation and couldn’t maintain the perfect image (of leading a perfect life) I was carrying. Finally, I left my job with the intention of doing something different.

With my husband’s support, I entered into a small business of selling ladies garments that were hand-stitched by the women from rural areas of Rajasthan which also happens to be my maternal hometown. I have always been an Art lover and vouch for Indian traditional art forms. I remembered being admired by my colleagues for my attire and they always asked where do I buy my stuff from? I decided to start selling these garments which would also provide me an opportunity to help women from rural areas earn money through their art. As I am a shopping lover, I thought I know the main nerve of the ladies and I can make them buy the garments from me. However, getting customers was not so easy. Even my relatives and friends would prefer buying from malls rather than buying from me. I distributed flyers; published ads in newspapers. I also created the Facebook page, posted photos on Instagram. But it was not giving me any tangible results. The marketing efforts were getting time consuming and expensive as well. I was getting frustrated as I was unable to reach the right customers.

I was actually on the verge of taking the decision to close my business though I did not want to. But some good things are destined to happen if you desire something from the bottom of your heart. The same thing happened to me as well! One of my friends doing business of selling imitation jewellery told me about PinkDesk which is a social platform exclusively designed for women. She showed me her store created on it and how she acquired her customers from nearby localities. She suggested me to register on it and create a store for my business of ladies garments sale. After trying all the other things, I thought of giving it a try as it would not cost any money. So I registered on Pink Desk and created a store for my business in ‘Mandi’, the local marketplace. I was just regularly uploading photos with descriptions and didn’t have high hopes.

Soon after some days, I did begin to receive inquiries on my products and customers actually did visit my store (which is nothing but a corner of our garage). I have been honest about my intention to help women and equally dedicated to my work which brings me immense satisfaction. I think this vibe did get across and thankfully my business is doing well and expecting a good growth. I am really hopeful of expanding my business in other areas too. I am grateful to Pink Desk for facilitating small businesses by women. They have very intelligently crafted PD cash and PD score system to facilitate transactions and I feel it does help women like us get some sales.

Moreover, a feeling of satisfaction that I am helping needy women from Rajasthan and forming a bridge from rural to an urban area cannot be explained in words! The journey for me as an Entrepreneur is ongoing and considering that most of the businesses die within the first year, I think I have survived.

So if you are having that burning desire inside you to create your own identity, just grab the right opportunity at the right time and right place!

 

[Dhruv Bindhani]

“What do you want in life?”

“A Lavish lifestyle and a lot of money?” I pondered.

“But, only if it brings me happiness! Which money may or may not bring. It might end up bringing more problems” I muttered.

“Why do you always complicate things!” Sheetal argued

“I want to feel complete! Yes, I guess I have been a good wife, a good mother, a good friend and a good employee too. But is that enough for living life? Where is my own identity as a woman?” I blurted and immediately realized the source of my irritable behavior.

I was doing a job in the IT industry and my folks were really proud of me because of the associated glamor, foreign trips and a fancy payscale. However, behind this seemingly perfect job, I struggled with uncertainty, workload and stringent deadlines. After a decade in the corporate field, I had reached the point of saturation and couldn’t maintain the perfect image (of leading a perfect life) I was carrying. Finally, I left my job with the intention of doing something different.

With my husband’s support, I entered into a small business of selling ladies garments that were hand-stitched by the women from rural areas of Rajasthan which also happens to be my maternal hometown. I have always been an Art lover and vouch for Indian traditional art forms. I remembered being admired by my colleagues for my attire and they always asked where do I buy my stuff from? I decided to start selling these garments which would also provide me an opportunity to help women from rural areas earn money through their art. As I am a shopping lover, I thought I know the main nerve of the ladies and I can make them buy the garments from me. However, getting customers was not so easy. Even my relatives and friends would prefer buying from malls rather than buying from me. I distributed flyers; published ads in newspapers. I also created the Facebook page, posted photos on Instagram. But it was not giving me any tangible results. The marketing efforts were getting time consuming and expensive as well. I was getting frustrated as I was unable to reach the right customers.

I was actually on the verge of taking the decision to close my business though I did not want to. But some good things are destined to happen if you desire something from the bottom of your heart. The same thing happened to me as well! One of my friends doing business of selling imitation jewellery told me about PinkDesk which is a social platform exclusively designed for women. She showed me her store created on it and how she acquired her customers from nearby localities. She suggested me to register on it and create a store for my business of ladies garments sale. After trying all the other things, I thought of giving it a try as it would not cost any money. So I registered on Pink Desk and created a store for my business in ‘Mandi’, the local marketplace. I was just regularly uploading photos with descriptions and didn’t have high hopes.

Soon after some days, I did begin to receive inquiries on my products and customers actually did visit my store (which is nothing but a corner of our garage). I have been honest about my intention to help women and equally dedicated to my work which brings me immense satisfaction. I think this vibe did get across and thankfully my business is doing well and expecting a good growth. I am really hopeful of expanding my business in other areas too. I am grateful to Pink Desk for facilitating small businesses by women. They have very intelligently crafted PD cash and PD score system to facilitate transactions and I feel it does help women like us get some sales.

Moreover, a feeling of satisfaction that I am helping needy women from Rajasthan and forming a bridge from rural to an urban area cannot be explained in words! The journey for me as an Entrepreneur is ongoing and considering that most of the businesses die within the first year, I think I have survived.

So if you are having that burning desire inside you to create your own identity, just grab the right opportunity at the right time and right place!

Regardless of its form, this writing shines as a beacon of clear and compelling communication. The writer's unique writing style transforms the act of reading into an immersive experience, whether it's through vivid narrative descriptions or sharp, analytical prose. It's a voice that resonates, making even challenging subjects accessible and enjoyable. The structure is meticulously crafted, orchestrating the flow of information or story beats with a grace that ensures seamless understanding. This thoughtful progression ensures that no reader is left behind, and every element contributes to the whole. Finally, the outstanding clarity of the content is its defining feature. Ideas are presented with such pinpoint accuracy and transparency that the message is received without distortion, leading to a profound and unambiguous appreciation of the entire work.

 

[Ilma Ahmad]

Thank you for sharing such a heartfelt journey — it genuinely struck a chord. The way you’ve reconnected with your roots while also empowering rural women is not just inspiring but much needed in today’s world.

What you said about people appreciating your attire but hesitating to buy directly from you — that really stayed with me. It reflects a deeper issue I keep thinking about: how our traditional Indian handwork, despite being rich in skill, history, and identity, is often taken for granted until it’s 'packaged' or 'presented' in a certain way. Recently, I came across global brands walking their models in Kolhapuri chappals or styling what we’ve always known as a dupatta — but calling it a ‘Scandinavian scarf.’ No mention of Indian artisans. No credit.

We come from a land of exquisite weaves, embroidery styles, and centuries-old textile knowledge. And yet, the artisans behind these traditions rarely receive the recognition or compensation they deserve. It’s disheartening to see how easily their work is overlooked — not because it lacks value, but because it doesn’t fit into the trends dictated by outside markets or urban consumer mindsets.

I strongly feel we, as consumers, creators, and entrepreneurs, have a responsibility to not just revive but respect these crafts — not just aesthetically, but economically and culturally. Your story is a powerful reminder that it is possible. And I hope more people begin to see the worth in what’s already ours — before the world markets it back to us in another name. The saddest part is — because this industry barely pays enough to sustain a dignified life, their children often choose to walk away from it. The knowledge, the skill, the rhythm of hands that once wove stories into fabric — all of it is at risk of vanishing.

That’s why stories like yours matter. Because they are not just about small business or personal reinvention — they are about reclaiming lost narratives. They are about helping preserve a legacy that built our past and deserves to define our future too.

This step you’ve taken is not just entrepreneurship — it’s a form of cultural revival. And I hope many more people begin to support, respect, and invest in Indian artisanship — not just when it's trending, but when it truly needs us. Because let’s face it — if we don’t value our own crafts, the world will keep stealing them, rebranding them, and selling them back to us with a shiny tag and a thousand times the price. It’s time we stop romanticizing poverty-stricken artisans and start recognizing them as the cultural backbone of this country. Respect isn’t a trend — it’s a responsibility.

Your story isn’t just about a business pivot — it’s a quiet rebellion. It’s proof that revival doesn’t always need a revolution — sometimes it begins with one woman choosing to go back to her roots, and refusing to let the thread of legacy break.

And maybe, that’s exactly what we need — not just customers or consumers, but conscious voices who turn every purchase into a statement: that we know where we come from, and we will never let the hands that built our heritage go invisible again.