Amity University Rajasthan
GLOBALIZATION
Submitted to: Ms. Parul Verma Submitted by: Amit Ankit Gaurav Sumeet
2 /1 5 /1 5
What is globalization
Interaction of economies, culture, people, goods and services between nations around the world.
“RECONNECTING THE HUMAN COMMUNITY”
2 /1 5 /1 5
history
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Archaic period( Greek culture reaching out to India, Spain…)
Ø
Islamic and Mongol era( Jewish and Muslim traders) Agriculture, technology, Arabic language , Hajj……..
Ø
Ø
Industrialization( Before and After World War …….)
Ø
Full fledged globalization…. GATT, IMF, UN,WORLD BANK…………..
Ø
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Globalization consists of………………
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Advantages of globalization
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Increased free trade between nations (eg. SAARC) Increased liquidity of capital Operations flexibility across borders Increased flow of communication Ease in flow of manpower and goods
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Ø
Ø
Ø
Ø
Advantages continued………………
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Reduction of cultural barrier. Reduction of likelihood of war between nations. Greater awareness towards environment protection.
Ø
Ø
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Disadvantages of globalization
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Increase in economic collapse. Control of handful corporations limiting cultural expansion. Pandemic risk unintentionally. Increase risk of civil and open war for resources. Decrease in environmental integrity due to weak regulations in developing countries. Brain drain
2 /1 5 /1 5
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Ø
Ø
Ø
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Examples
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Bangalore and the IT boom.(12.2billion dollars)
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McDonalds
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Starbucks
Ø
Coca-Cola
Ø
Pepsi
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Marketing in globalized world
Preparing before entering( Phase one)
Ø
Gain insight into international market’s business customs and etiquette.
Ø
Gather historical data on country’s currency value and its fluctuation.
Ø
Gain insights into country’s business laws.
Apart from these a company can enter from different ways which are:
Ø
Indirect and direct export Using global web strategy Licensing Joint ventures Direct investment 2 /1 5 /1 5
Ø
Ø
Ø
Ø
Marketing program
Deciding the four P’s of marketing ( Phase two)
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Product Price Promotion Place
Ø
Ø
Ø
2 /1 5 /1 5
“THINK LOCAL ACT GLOBAL ”
2 /1 5 /1 5
THANK YOU
2 /1 5 /1 5
doc_836989410.pptx
GLOBALIZATION
Submitted to: Ms. Parul Verma Submitted by: Amit Ankit Gaurav Sumeet
2 /1 5 /1 5
What is globalization
Interaction of economies, culture, people, goods and services between nations around the world.
“RECONNECTING THE HUMAN COMMUNITY”
2 /1 5 /1 5
history
Ø
Archaic period( Greek culture reaching out to India, Spain…)
Ø
Islamic and Mongol era( Jewish and Muslim traders) Agriculture, technology, Arabic language , Hajj……..
Ø
Ø
Industrialization( Before and After World War …….)
Ø
Full fledged globalization…. GATT, IMF, UN,WORLD BANK…………..
Ø
2 /1 5 /1 5
Globalization consists of………………
2 /1 5 /1 5
Advantages of globalization
Ø
Increased free trade between nations (eg. SAARC) Increased liquidity of capital Operations flexibility across borders Increased flow of communication Ease in flow of manpower and goods
2 /1 5 /1 5
Ø
Ø
Ø
Ø
Advantages continued………………
Ø
Reduction of cultural barrier. Reduction of likelihood of war between nations. Greater awareness towards environment protection.
Ø
Ø
2 /1 5 /1 5
Disadvantages of globalization
Ø
Increase in economic collapse. Control of handful corporations limiting cultural expansion. Pandemic risk unintentionally. Increase risk of civil and open war for resources. Decrease in environmental integrity due to weak regulations in developing countries. Brain drain
2 /1 5 /1 5
Ø
Ø
Ø
Ø
Ø
Examples
Ø
Bangalore and the IT boom.(12.2billion dollars)
Ø
McDonalds
Ø
Starbucks
Ø
Coca-Cola
Ø
Pepsi
2 /1 5 /1 5
Marketing in globalized world
Preparing before entering( Phase one)
Ø
Gain insight into international market’s business customs and etiquette.
Ø
Gather historical data on country’s currency value and its fluctuation.
Ø
Gain insights into country’s business laws.
Apart from these a company can enter from different ways which are:
Ø
Indirect and direct export Using global web strategy Licensing Joint ventures Direct investment 2 /1 5 /1 5
Ø
Ø
Ø
Ø
Marketing program
Deciding the four P’s of marketing ( Phase two)
Ø
Product Price Promotion Place
Ø
Ø
Ø
2 /1 5 /1 5
“THINK LOCAL ACT GLOBAL ”
2 /1 5 /1 5
THANK YOU
2 /1 5 /1 5
doc_836989410.pptx