Getting Curriculum Design Right For The 21st Century Dr Maurice Manning Nui

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Session 3.
Getting curriculum design right for the
21st century
Chair: Dr Maurice Manning, NUI
Speakers: Dr Kerry Healey, Babson College
Dr Anne Looney, NCCA

MAYNOOTH EDUCATION FORUM
TRANSFORMING CURRICULA: EMPOWERING LEARNERS
27 JUNE 2014
OUR MISSION
Babson College Educates
Entrepreneurial Leaders who
Create Social and Economic
Value Everywhere.

Babson invented and continues to
re-invent, the methodology for
entrepreneurship education.

Ranked #1 in Entrepreneurship by
US News and World Report
• Undergraduate 17 years in a row
• Graduate MBA 21 years in a row

Consensus Top E-ship School worldwide
Babson
2100
Undergraduate
Students
1000
Graduate
Students
across all
programs
72 countries
and 43 states
28%
International
Alumni in 114
Countries,
37,000+
alumni
Babson College:
Babson ? a small college with a large
global footprint

INTEGRATED CURRICULUM
• The value of entrepreneurship is
woven throughout curricular and
co-curricular programs
• Entrepreneurial skills are vital for
business ventures
• Babson Students learn to
– Assess feasibility and drivers of
opportunities
– Develop viable business models
– Take action
– Apply predictive and creative
logic
• Commitment to the Liberal Arts
LIVING AND LEARNING ENTREPRENEURIALLY
ET&A: Entrepreneurial Thought
and Action®
• Teaches entrepreneurial leaders
to create organizational and
societal value.
• Entrepreneurial thinking is:
– Critical to introducing new ideas
into an established organization
– Vital to navigating uncertain and
unknowable environments
– Pivotal to discovering new data,
feedback, and analysis
LIVING AND LEARNING ENTREPRENEURIALLY
Entrepreneurship of All Kinds™
• Entrepreneurship can be applied
to businesses of all types and
sizes
– Social enterprises
– Family Businesses
– Educational ventures
• Bold, visionary, and disruptive—
in a good way
IMPROVING SOCIETY
SEERS: Social, Environmental
and Economic Responsibility,
and Sustainability
• Navigating and engaging social,
environmental, and economic
value creation simultaneously
rather than sequentially
• Responsible educators teach
students to focus on the Triple
Bottom Line: People, Planet and
Profits
EXPERIENTIAL LEARNING
• Core component of Babson’s
teaching methodology
• Learning by doing with real world
benefits and challenges is a
powerful tool to prepare students
to:
– Set goals
– Work together
– Confront failure
– Create new solutions
• This approach is also fun!
EXPERIENTIAL LEARNING
Foundations of Management and Entrepreneurship (FME)

• Flagship course of Babson College taken by all students

• Teaching entrepreneurship by integrating all aspects of operating a
company, e.g. marketing, accounting, operations, IT, and human
resources

• Groups of 10 students invent, develop, launch and manage a real
business with $3,000 in seed money provided by Babson. Students also
partner with a local social services organization and donate any profits

– Partnerships have included Special Olympics, Habitat for Humanity,
Cradles to Crayons and the Greater Boston Area Food Bank
EXPERIENTIAL LEARNING
Foundations of Management and Entrepreneurship (FME) 2.0

• For more than 20 years our award-winning FME course has trained
student teams of entrepreneurs to conceive, launch and manage a
company

• Our commitment to constant re-evaluation and continuous
improvement resulted in a new version of FME 2.0 launched in 2013.

• FME recently awarded the Excellence in Curriculum Innovation in
Entrepreneurship from the Deshpande Symposium on Innovation and
Entrepreneurship in higher education. Recognition of our faculty’s
dedication to innovative curriculum development and renewal.

EXPERIENTIAL LEARNING
BioGrounds Babson Honey Envoscrubs
EXPERIENTIAL LEARNING
The Management Consulting Field
Experience (MCFE)
• Connects Boston-area organizations
with Babson student teams of who
address business challenges as
consultants

• Teams of 4-6 students, mix of MBA
and undergrad students

• Students gain valuable experience,
while working with business
professionals to improve their
operations. Partners include:
– AXA/Equitable
– The Nature Conservancy
– PriceWaterhouseCoopers
– Wolfgang Puck
COLLABORATION CREATES OPPORTUNITIES
• Babson College, Olin College of
Engineering and Wellesley
College are within 2.5 miles of
each other
• World renowned institutions:
business, engineering and liberal
arts
• Partnership provides strategic
benefits
– Expand educational
opportunities for student
– Develop interdisciplinary
approaches to teaching and
problem solving
– Facilitate cross-campus faculty
research and teaching projects
AFFORDABLE DESIGN & ENTREPRENEURSHIP
• Course offered co-
institutionally—Babson, Olin,
Wellesley—that focuses on the
needs of low income communities
and develops simple products &
services to improve well-being
• Partners students with social
ventures around the world: India,
Ghana, Morocco and Alabama
– Ghana: students are working to
develop a cassava grater and
grating service
– India: students are improving the
design of rickshaws to help lesson
wear on operators
COLLABORATION CREATES OPPORTUNITIES
Eric Noyes, co-creator and professor
of this course, captures the Babson
ethos of taking action to create
economic and social value:

“A class like this would be suicide at
other institutions, but since Babson
values experiential learning, this is
right in the sweet spot.”
BABSON 168
• Students are in class for 14 hours a
week. Babson strives to use the other
154 hours per week to reinforce
classroom learning with co-curricular
activities and events.
• Babson Graduates are making their
education pay off:

– 99% of Babson graduates are
employed or in graduate school
within 6 months of graduation with
an average salary of $59,000.

– Babson is ranked #4 by PayScale ROI
among US private colleges for mid-
career earnings. Averaging $123,000

MASTER OF SCIENCE MANAGEMENT
• Creation and intro of new MSM
program in Entrepreneurial
Leadership epitomizes Babson’s
culture for quickly turning ideas
into action and introducing
programs that meet tomorrow’s
needs.

• First program communication
was April ‘13. Sept ‘14 will launch
w/ 50 students and waitlist. Fast!

• Curriculum design had wide
faculty support. Process
embraced our entrepreneurial
culture, taking action,
collaborating across depts.
MASTER OF SCIENCE MANAGEMENT
• Response to evolving graduate
management market as
applications and enrollment in
decline in traditional MBA
programs

• 9-month intensive program
offering top students a pre-
experience master’s program that
is specialized to meet tomorrow’s
market needs.

• Curriculum foundation integrates
FME/ ET&A / SEERS

GLOBAL SCHOLARS PROGRAM
• Babson College is intentionally
focused on international diversity.
• Global Scholars Program to
provide full scholarships to a
select group of international
students who could not otherwise
afford to attend. Students from:
– Afghanistan
– Belarus
– Rwanda
– South Africa
• These students will utilize their
education in their home countries
to generate economic and social
improvement

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