Description
This is regarding geo
MAKRETING MIX
Once t he company has deci ded on i t s overal l compet i t i ve market i ng strategy, it is ready to
eing planning the details o! the marketing mi"# The market i ng mi " i s on o! t he ma$ or concept s
i n modern market i ng# % e d e ! i n e m a r k e t i n g m i " a s t h e s e t o !
c o n t r a d i c t a l e t a c t i c a l Market i ng t ool s t hat t he !i rm l ends t o prod&ce t he
response i t 'ant sin the target marketing# The marketing mi" consists o! everything the! i r m c a n
d o t o i n ! l & e n c e t h e d e ma n d ! o r i t s p r o d & c t # T h e m a n y possiilities can e
collected into !o&r gro&ps o! variales kno'n as the()o'o *s+ , *rod&ct, price, once and price and
promotion#
Marketing Mi"#
*rod&ct *rice *lace *romotion- *rod&ct variety - *rice list - .hannels - /ales- 0&ality - 1isco&nt -
2ocation - Advertise- 1esign - .redit *eriod - Inversion - *&lic relation- )eat&res - All o&nces -
.overage - 1irect Marketing- *acking - Transportation
*RO13.T *ORT)O2IO
4 # R o y a l
G & l a 5 # 6 a n i l a 7 # / t a '
e r r y 8 # ) r e s h
* i n e a p p l e 9 # T & t i
* r & ! i : # . h o c o l a t e ; # R e a l
M a n a g o
# A l a r o & n d
. a r n i v a l 5 4 # ) r e s h / t a ' e r r y
A l m o n d 5 5 # R a $ h o g 5 7 # K e s a r M a l t i #
/lice Ice-.ream
5 8 # T h r e e - i n - o n e # 5 9 # R a $ a
R a n i 5 : # . a s s a t a . & t 5 ; # ) i ! t y
) i ! t y 5 < # T o p o . o n e s 5 = # . h o c k
6 a n i l l a
7 > # / t a ' e r r y 7 4 # . h o c o l a t e 7 5 # ? & t t e
r s c o t c h 7 7 # K e s a r * i s t a
.andies
7 8 # . o l a * o p 7 9 # 1 o & l e A i t 7 : # M i n i
. h o c o l a t e 7 ; # K a $ & . a n d y 7 < # R a s e r r y
1 o l l y 7 = # M a n g o
1 o l l l e y 8 > # . h o c o l a t e 8 4 # . h o p a t y
K a l ! i 8 5 # B & l & ? a r
Noilities
8 7 # / a n d ' i c h I c e - c r e a m 8 8 # M a l a i K & l ! i
R o l i c & t 8 9 # ? * K R o l l . & t 8 : # / & p p e r
/ & n d e r 8 ; # . h o c o R o l l 8 # ? & t t e r
/ c o t c h 9 4 # ? o n a n @ a 9 5 # K a $ &
1 r a k s h 9 7 # K e s a r * i s t a
*rod&ct *lanning#
A product is anything that can be ordered to a market for afvitionacquisition, used
or consumption that might satisfy a want or needuncludes Physical objects, services
person, places, organizationideas.n !avmor ice"cream milk #uagar $ilk power and
mandatorystandard for fat the government in ice"cream constitute.n !avmor
company ice"cream is packed in %& ml, '&& ml, ( litre, )litre packs which may be
cardboard or transparent plastic bowlsblow shape.Additional consumer service and
bene*ts built a r o & n d t h e c a r e a c t & a l p r o d & c t i s c a l l e d a & g & me n t e d
p r o d & c t # T h e c o mp a n y prod&ces perishale so a&gmentation is not needed#
P+,-./0 -1/#,2
Product planer need think about product the below levels.
3(45uantity 6
! a v mo u r b u s i n e s s p h i l o s o p h y i s t o p r o v i d e g o o d
v i a b i l i t y product on the customer at the favorable price company alwayskeep in
mind that company gives the quality product.
3'47eatures 6
n the product of the !avmor there are certain features to attractcustomer is good
fest and better best quality product.
384-esign 6
0he company product design is attract to the product whichattract it and make
competition with other companies product.
3)49rand 2ame 6
0he 9rand name and place is very important role in the selling of product brand
name :!avmor;
3%4Packing 6
/ompany is using variety of which are suitable for perishableproduct. /ompany
packed the ice"cream such away the peopleare attract to buy i t. 0he
packagi ng i s i mportant factor i n theselling.
*A.KAGING C 2E?E2ING
.Packaging means the activities of designing and producing thecontainer or wrapper
for a product. 0raditionally packaging decisions were based primarily on cost
andproduct favors, the primary function of the package was to contain andprotect
the product. n recent lives, however !avmors factors havemade packaging an
important tool. 0here factors include all actingattention describing the product
making the sales. 0he !avmor uses hard cardboard for family
This is regarding geo
MAKRETING MIX
Once t he company has deci ded on i t s overal l compet i t i ve market i ng strategy, it is ready to
eing planning the details o! the marketing mi"# The market i ng mi " i s on o! t he ma$ or concept s
i n modern market i ng# % e d e ! i n e m a r k e t i n g m i " a s t h e s e t o !
c o n t r a d i c t a l e t a c t i c a l Market i ng t ool s t hat t he !i rm l ends t o prod&ce t he
response i t 'ant sin the target marketing# The marketing mi" consists o! everything the! i r m c a n
d o t o i n ! l & e n c e t h e d e ma n d ! o r i t s p r o d & c t # T h e m a n y possiilities can e
collected into !o&r gro&ps o! variales kno'n as the()o'o *s+ , *rod&ct, price, once and price and
promotion#
Marketing Mi"#
*rod&ct *rice *lace *romotion- *rod&ct variety - *rice list - .hannels - /ales- 0&ality - 1isco&nt -
2ocation - Advertise- 1esign - .redit *eriod - Inversion - *&lic relation- )eat&res - All o&nces -
.overage - 1irect Marketing- *acking - Transportation
*RO13.T *ORT)O2IO
4 # R o y a l
G & l a 5 # 6 a n i l a 7 # / t a '
e r r y 8 # ) r e s h
* i n e a p p l e 9 # T & t i
* r & ! i : # . h o c o l a t e ; # R e a l
M a n a g o
# A l a r o & n d
. a r n i v a l 5 4 # ) r e s h / t a ' e r r y
A l m o n d 5 5 # R a $ h o g 5 7 # K e s a r M a l t i #
/lice Ice-.ream
5 8 # T h r e e - i n - o n e # 5 9 # R a $ a
R a n i 5 : # . a s s a t a . & t 5 ; # ) i ! t y
) i ! t y 5 < # T o p o . o n e s 5 = # . h o c k
6 a n i l l a
7 > # / t a ' e r r y 7 4 # . h o c o l a t e 7 5 # ? & t t e
r s c o t c h 7 7 # K e s a r * i s t a
.andies
7 8 # . o l a * o p 7 9 # 1 o & l e A i t 7 : # M i n i
. h o c o l a t e 7 ; # K a $ & . a n d y 7 < # R a s e r r y
1 o l l y 7 = # M a n g o
1 o l l l e y 8 > # . h o c o l a t e 8 4 # . h o p a t y
K a l ! i 8 5 # B & l & ? a r
Noilities
8 7 # / a n d ' i c h I c e - c r e a m 8 8 # M a l a i K & l ! i
R o l i c & t 8 9 # ? * K R o l l . & t 8 : # / & p p e r
/ & n d e r 8 ; # . h o c o R o l l 8 # ? & t t e r
/ c o t c h 9 4 # ? o n a n @ a 9 5 # K a $ &
1 r a k s h 9 7 # K e s a r * i s t a
*rod&ct *lanning#
A product is anything that can be ordered to a market for afvitionacquisition, used
or consumption that might satisfy a want or needuncludes Physical objects, services
person, places, organizationideas.n !avmor ice"cream milk #uagar $ilk power and
mandatorystandard for fat the government in ice"cream constitute.n !avmor
company ice"cream is packed in %& ml, '&& ml, ( litre, )litre packs which may be
cardboard or transparent plastic bowlsblow shape.Additional consumer service and
bene*ts built a r o & n d t h e c a r e a c t & a l p r o d & c t i s c a l l e d a & g & me n t e d
p r o d & c t # T h e c o mp a n y prod&ces perishale so a&gmentation is not needed#
P+,-./0 -1/#,2
Product planer need think about product the below levels.
3(45uantity 6
! a v mo u r b u s i n e s s p h i l o s o p h y i s t o p r o v i d e g o o d
v i a b i l i t y product on the customer at the favorable price company alwayskeep in
mind that company gives the quality product.
3'47eatures 6
n the product of the !avmor there are certain features to attractcustomer is good
fest and better best quality product.
384-esign 6
0he company product design is attract to the product whichattract it and make
competition with other companies product.
3)49rand 2ame 6
0he 9rand name and place is very important role in the selling of product brand
name :!avmor;
3%4Packing 6
/ompany is using variety of which are suitable for perishableproduct. /ompany
packed the ice"cream such away the peopleare attract to buy i t. 0he
packagi ng i s i mportant factor i n theselling.
*A.KAGING C 2E?E2ING
.Packaging means the activities of designing and producing thecontainer or wrapper
for a product. 0raditionally packaging decisions were based primarily on cost
andproduct favors, the primary function of the package was to contain andprotect
the product. n recent lives, however !avmors factors havemade packaging an
important tool. 0here factors include all actingattention describing the product
making the sales. 0he !avmor uses hard cardboard for family