Geographics
Up-market, college/office going youth, male, with aspirations, who sees himself as both physically and mentally fit, has an attitude of self-confidence and nurtures the belief that ‘he/she can change the world’.
Action-oriented consumers who enjoy variety and adventure.
Health conscious and independent.
Up-market, college/office going youth, male, with aspirations, who sees himself as both physically and mentally fit, has an attitude of self-confidence and nurtures the belief that ‘he/she can change the world’.
Action-oriented consumers who enjoy variety and adventure.
Health conscious and independent.