Description
The ppt is about geographic indication with special focus on Nashik/Nasik Grapes and Wines.
Geographical Indication : Nashik Grapes/Wines
What is a Geographical Indication?
A tool to protect goods that have
• Qualities
Specific
Geographical origin
• Reputation • Other Characteristics
TRIPS GI Regime
According to TRIPS (Art. 22.1), “Geographical indications are, for the purposes of this Agreement, indications which identify a good as originating in the territory of a Member, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin.” “GI not protected in country of origin” Art 23-more protection 4 wines and spirits
Examples of GIs
Food products
Basmati rice, Ceylon tea, Roquefort cheese, Chuao cacao, Parma ham, Antigua coffee, Tequila, Champagne, Napa Valley wines, etc. Gothati tea, Argane oil, Guinean pineapples, Mananara vanilla, shea butter from Burkina Faso
Kilim carpets, Thai silk, etc. Korhogo fabrics (Ivory Coast)
Other traditional products
Economic Rationale for GIs
Product differentiation, niche marketing based on reputed high quality Higher profits through price premiums Consumer protection- prevents deception Producer protection- stimulates investment Rural Development- most GIs exhibit rural bias- agric, use traditional knowledge
GI and India
In India the Geographical Indications of Goods (Registration and Protection) Act, 1999 came in force with effect from September 2003. The salient features of the Act are defines Geographical Indication, provides a mechanism for registration of GIs, establishes a GI Registry, elaborates the concept of authorized user and registered proprietor, higher level of protection for notified goods and remedies for infringements.
Benefits of registration of Geographical Indications
? It confers legal protection to geographical indications in India ? It prevents unauthorized use of a registered geographical Indication by others. ? It boosted exports of Indian geographical indications by providing legal protection. ? It promotes economic prosperity of producers. ? It enables seeking legal protection in other WTO member countries.
The registration process
The Register of Geographical Indication is divided into two parts. Part ‘A’ consists of particulars relating to registered geographical indications and part ‘B’ consists of particulars of the registered authorised users. The registration process is similar to both for registration of a geographical indication and authorised user which is illustrated above. This unique logo stressed the value of intellectual efforts whereby original ideas, inventions and all products come into being. These efforts can only bear fruit and promote the well being of society if they are adequately protected by law. The logo incorporates the ‘I’ and ‘P’ for intellectual Property and the Rights that go with them. The human head within the logo bears the spark of knowledge.
Major Wine Growing Areas
• The five largest producers of wine in the world are France, Spain, Italy, United States and Argentina The Indian quality is used primarily for raisins, table grapes and wines(red and white) Maharashtra is the major grape producing state in India mainly through its districts of Nasik, Solapur, Sangli, Pune and Ahmednagar. Out of this 60%-70% of the seedless grapes is produced in Nasik district alone. The major grapes growing areas in India are: – Bangalore – Nashik – Sangli – Narayangaon – Pune – Bijapur
Factors Determining Wine Quality
Wine quality is based essentially on three elements, the so called “quality triangle”: – The type of grape (the species of vine – varietals) – The climate and the soil (factors which influence the quality of the grape) – The human factor, which includes the cultivation techniques, production, preservation and ageing method It is in fact well known that certain varietals can be planted elsewhere , as well as the production methods and the professional know-how, factors that nowadays are conveyed to other countries and continents The only fixed, non -reproducible factor is the territory, the climate-soil factor, the factor that influence exclusively and decisively the character, the quality and the typical attributes of a wine
Types of Grapes
Grapes Country of origin
Eau-de-vie de marc de Champagne/Marc de Champagne
Marc de Savoie Bagaceira do Minho
France
France Portugal
Bagaceira do Alentejo
Grappa di Barolo Grappa veneta/Grappa del Veneto Orujo gallego Tsikoudia from Crete
Portugal
Italy Italy Spain Greece
Need for GI in Wine Production
There are two inter-related policy presumptions underlying need for GI
? the symbiotic relationship protecting provenance and promoting rural development and ? the increasing interest of consumers in qualitative aspects of foodstuffs.
It is felt that protection of provenance, will have substantially wider benefits because concerned goods tend to be land-based and/or exhibit a strong historical and cultural link between place and people. Protection, it is hoped, will provide producer groups with the means to differentiate their product from others in the same category while simultaneously using the indication as a barrier to entry into this niche market segment.
A Typical Case : Cognac’s GI
Got its name from city Cognac in France Surrounding this town is six different viticulture area Each enjoying a specific climate and soil that produces different and complementary qualities of the spirit The blending of these distinct qualities gives each Cognac its individual character and taste. The grapes used in the production of Cognac are themselves covered by a decree, and come from the white wine varieties – specifically the Ugni Blanc, Folle Blanche, and Colombard All the varieties of grapes used in the production are grafted onto various vine stocks selected according to the type of soil.
Cognac Area in France
GI in Cognac
In 2003, France sold 127.3 million of bottles of Cognac, where 6.5 million were sold at home and the rest were shipped to foreign markets 94.9% of Cognac was exported in the year 2003, which contributed approximately €1.2 billion Euros ($1.5 billion USD) to the annual trade surplus in France Currently, according to BNIC, the Cognac industry in Cognac, France, employs directly 21,000 people, and more than 55,000 people are indirectly involved either through the bottling, labelling, cork, cardboard, and insurance industries GI plays a vital role in protecting Cognac quality and reputation in these foreign markets Without GI, Cognac might lose market share to cheap imitation Cognacs in different countries, and therefore Cognac producers back in France might lose the greatest source of their revenue
Varieties of Grapes(Wines) in Nashik
Sauvignon Blanc (White) [SO-vin-yon BLAHNK] - white varietal with a notable aroma
Chenin Blanc (White) [SHEN'N BLAHNK] - fortified wines and spirits as well as table wines Viognier (White) [vee-oh-NYAY] - the rare white grape of France's Rhone Valley, is one if the most difficult
grapes to grow
Varieties of Grapes(Wines) in Nashik Contd…
Riesling - It produces delicate, racy, nervy and stylish wines that cover a wide spectrum of flavours
Malbec - produces deep coloured wines with generous black fruit characteristics, balanced acidity
Grenache/Garnacha - the 2nd most widely planted black grape variety in the world. It provides the backbone for most red blends
Are Indian wines ready to Compete Internationally?
As per Business Standard, Indian wines need to do more to meet International Standards. Farmers do not have adequate knowledge about the variety of plants, the soil required, irrigation techniques and pesticides to be used in vineyards. Most grape growers use traditional methods of cultivation and nonexisting wine-culture too affects the quality of wine production Government presently treats all wine products in spirits and liquor category and uniformly charge high tax and excise, thereby making the product non-competitive internationally Significant lack of basic knowledge on wines on the part of us consumers No basis of quality as in GI where the brand leverage can be achieved
Constraints in Production and Marketing of grapes in Nashik
Non-availability of skilled labour at proper time Lack of technical knowledge Non-availability of bank loans Non-availability of pure variety grafts at nearest places High cost of various inputs, viz. insecticides, pesticides, micronutrients High commission charges by intermediaries (48 per cent), high cost of transportation (44 per cent), high cost of packing material (10 per cent) Low net returns Lack of pre-cooling and cold storage facilities Longer chain of intermediaries in the marketing
Case favouring the need for GI
The state-produced wines that have already made a name world over for exhibiting earthy, vegetal aromas and flavours along with bold fruit At present, the wines produced in Maharashtra are known as Dindori wines within industry circles The state's total investment in wine-making is to the tune of Rs 328 Crore and close to 8,000 acres of land is under cultivation for wine production
Steps to promote the Wine Industry
Uniform and lower taxes More wines by the glass Educate consumers about wine Better retail outlets Wine Shows Indian Institute of Vine and Wine to be established
Exploitation of GI Grant to promote wine industry in India
International Exposure to Nashik Vine yards More competitive as quality will be consistent Price premium can be charged Customers can easily distinguish and the aggressive sales pitch can be done Distinct wine flavour and aroma can be created Significant contribution to Export and local development Wine shows to promote the ‘Indian Wine’ Corporate houses can partner and take on Promoting this wine. E.g. UB Group, Sula Wines
Thank You
doc_655861605.pptx
The ppt is about geographic indication with special focus on Nashik/Nasik Grapes and Wines.
Geographical Indication : Nashik Grapes/Wines
What is a Geographical Indication?
A tool to protect goods that have
• Qualities
Specific
Geographical origin
• Reputation • Other Characteristics
TRIPS GI Regime
According to TRIPS (Art. 22.1), “Geographical indications are, for the purposes of this Agreement, indications which identify a good as originating in the territory of a Member, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin.” “GI not protected in country of origin” Art 23-more protection 4 wines and spirits
Examples of GIs
Food products
Basmati rice, Ceylon tea, Roquefort cheese, Chuao cacao, Parma ham, Antigua coffee, Tequila, Champagne, Napa Valley wines, etc. Gothati tea, Argane oil, Guinean pineapples, Mananara vanilla, shea butter from Burkina Faso
Kilim carpets, Thai silk, etc. Korhogo fabrics (Ivory Coast)
Other traditional products
Economic Rationale for GIs
Product differentiation, niche marketing based on reputed high quality Higher profits through price premiums Consumer protection- prevents deception Producer protection- stimulates investment Rural Development- most GIs exhibit rural bias- agric, use traditional knowledge
GI and India
In India the Geographical Indications of Goods (Registration and Protection) Act, 1999 came in force with effect from September 2003. The salient features of the Act are defines Geographical Indication, provides a mechanism for registration of GIs, establishes a GI Registry, elaborates the concept of authorized user and registered proprietor, higher level of protection for notified goods and remedies for infringements.
Benefits of registration of Geographical Indications
? It confers legal protection to geographical indications in India ? It prevents unauthorized use of a registered geographical Indication by others. ? It boosted exports of Indian geographical indications by providing legal protection. ? It promotes economic prosperity of producers. ? It enables seeking legal protection in other WTO member countries.
The registration process
The Register of Geographical Indication is divided into two parts. Part ‘A’ consists of particulars relating to registered geographical indications and part ‘B’ consists of particulars of the registered authorised users. The registration process is similar to both for registration of a geographical indication and authorised user which is illustrated above. This unique logo stressed the value of intellectual efforts whereby original ideas, inventions and all products come into being. These efforts can only bear fruit and promote the well being of society if they are adequately protected by law. The logo incorporates the ‘I’ and ‘P’ for intellectual Property and the Rights that go with them. The human head within the logo bears the spark of knowledge.
Major Wine Growing Areas
• The five largest producers of wine in the world are France, Spain, Italy, United States and Argentina The Indian quality is used primarily for raisins, table grapes and wines(red and white) Maharashtra is the major grape producing state in India mainly through its districts of Nasik, Solapur, Sangli, Pune and Ahmednagar. Out of this 60%-70% of the seedless grapes is produced in Nasik district alone. The major grapes growing areas in India are: – Bangalore – Nashik – Sangli – Narayangaon – Pune – Bijapur
Factors Determining Wine Quality
Wine quality is based essentially on three elements, the so called “quality triangle”: – The type of grape (the species of vine – varietals) – The climate and the soil (factors which influence the quality of the grape) – The human factor, which includes the cultivation techniques, production, preservation and ageing method It is in fact well known that certain varietals can be planted elsewhere , as well as the production methods and the professional know-how, factors that nowadays are conveyed to other countries and continents The only fixed, non -reproducible factor is the territory, the climate-soil factor, the factor that influence exclusively and decisively the character, the quality and the typical attributes of a wine
Types of Grapes
Grapes Country of origin
Eau-de-vie de marc de Champagne/Marc de Champagne
Marc de Savoie Bagaceira do Minho
France
France Portugal
Bagaceira do Alentejo
Grappa di Barolo Grappa veneta/Grappa del Veneto Orujo gallego Tsikoudia from Crete
Portugal
Italy Italy Spain Greece
Need for GI in Wine Production
There are two inter-related policy presumptions underlying need for GI
? the symbiotic relationship protecting provenance and promoting rural development and ? the increasing interest of consumers in qualitative aspects of foodstuffs.
It is felt that protection of provenance, will have substantially wider benefits because concerned goods tend to be land-based and/or exhibit a strong historical and cultural link between place and people. Protection, it is hoped, will provide producer groups with the means to differentiate their product from others in the same category while simultaneously using the indication as a barrier to entry into this niche market segment.
A Typical Case : Cognac’s GI
Got its name from city Cognac in France Surrounding this town is six different viticulture area Each enjoying a specific climate and soil that produces different and complementary qualities of the spirit The blending of these distinct qualities gives each Cognac its individual character and taste. The grapes used in the production of Cognac are themselves covered by a decree, and come from the white wine varieties – specifically the Ugni Blanc, Folle Blanche, and Colombard All the varieties of grapes used in the production are grafted onto various vine stocks selected according to the type of soil.
Cognac Area in France
GI in Cognac
In 2003, France sold 127.3 million of bottles of Cognac, where 6.5 million were sold at home and the rest were shipped to foreign markets 94.9% of Cognac was exported in the year 2003, which contributed approximately €1.2 billion Euros ($1.5 billion USD) to the annual trade surplus in France Currently, according to BNIC, the Cognac industry in Cognac, France, employs directly 21,000 people, and more than 55,000 people are indirectly involved either through the bottling, labelling, cork, cardboard, and insurance industries GI plays a vital role in protecting Cognac quality and reputation in these foreign markets Without GI, Cognac might lose market share to cheap imitation Cognacs in different countries, and therefore Cognac producers back in France might lose the greatest source of their revenue
Varieties of Grapes(Wines) in Nashik
Sauvignon Blanc (White) [SO-vin-yon BLAHNK] - white varietal with a notable aroma
Chenin Blanc (White) [SHEN'N BLAHNK] - fortified wines and spirits as well as table wines Viognier (White) [vee-oh-NYAY] - the rare white grape of France's Rhone Valley, is one if the most difficult
grapes to grow
Varieties of Grapes(Wines) in Nashik Contd…
Riesling - It produces delicate, racy, nervy and stylish wines that cover a wide spectrum of flavours
Malbec - produces deep coloured wines with generous black fruit characteristics, balanced acidity
Grenache/Garnacha - the 2nd most widely planted black grape variety in the world. It provides the backbone for most red blends
Are Indian wines ready to Compete Internationally?
As per Business Standard, Indian wines need to do more to meet International Standards. Farmers do not have adequate knowledge about the variety of plants, the soil required, irrigation techniques and pesticides to be used in vineyards. Most grape growers use traditional methods of cultivation and nonexisting wine-culture too affects the quality of wine production Government presently treats all wine products in spirits and liquor category and uniformly charge high tax and excise, thereby making the product non-competitive internationally Significant lack of basic knowledge on wines on the part of us consumers No basis of quality as in GI where the brand leverage can be achieved
Constraints in Production and Marketing of grapes in Nashik
Non-availability of skilled labour at proper time Lack of technical knowledge Non-availability of bank loans Non-availability of pure variety grafts at nearest places High cost of various inputs, viz. insecticides, pesticides, micronutrients High commission charges by intermediaries (48 per cent), high cost of transportation (44 per cent), high cost of packing material (10 per cent) Low net returns Lack of pre-cooling and cold storage facilities Longer chain of intermediaries in the marketing
Case favouring the need for GI
The state-produced wines that have already made a name world over for exhibiting earthy, vegetal aromas and flavours along with bold fruit At present, the wines produced in Maharashtra are known as Dindori wines within industry circles The state's total investment in wine-making is to the tune of Rs 328 Crore and close to 8,000 acres of land is under cultivation for wine production
Steps to promote the Wine Industry
Uniform and lower taxes More wines by the glass Educate consumers about wine Better retail outlets Wine Shows Indian Institute of Vine and Wine to be established
Exploitation of GI Grant to promote wine industry in India
International Exposure to Nashik Vine yards More competitive as quality will be consistent Price premium can be charged Customers can easily distinguish and the aggressive sales pitch can be done Distinct wine flavour and aroma can be created Significant contribution to Export and local development Wine shows to promote the ‘Indian Wine’ Corporate houses can partner and take on Promoting this wine. E.g. UB Group, Sula Wines
Thank You
doc_655861605.pptx