GENERIC STRATEGY ANALYIS IN THE CONTEXT OF VODAFONE
STRATEGIC TARGET:--TARGET ENTIRE INDUSTRY
STRATEGIC ADVANTAGE :-- UNIQUENESS
PERCEIVED BY THE CONSUMERS
GENERIC STRATEGY:-- DIFFERENTIATION
STRATEGY
A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR
STRATEGIC MANAGEMENT
UNDER THE GUIDANCE: DR. ARCHI MATHUR
ILLUSTRATIONS:-
The responses of the consumers reveal that Vodafone is also attempts to achieve a competitive advantage by creating a service that is perceived as unique.
The study shows it clearly that Vodafone have a huge market share due to its better service and good network. But the thing that differentiate it from the competitors that it provide the more and more number of the value added services.
Latest advertisement of Vodafone: Zoozoos” is
very attracting and it increases the sales of the
Vodafone , the marketing manager of
Vodafone reveals that statement.
Study clearly shows that Vodafone is a has a
brand image in the mind of public due to their willingness to provide the best service.
STRATEGIC TARGET:--TARGET ENTIRE INDUSTRY
STRATEGIC ADVANTAGE :-- UNIQUENESS
PERCEIVED BY THE CONSUMERS
GENERIC STRATEGY:-- DIFFERENTIATION
STRATEGY
A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR
STRATEGIC MANAGEMENT
UNDER THE GUIDANCE: DR. ARCHI MATHUR
ILLUSTRATIONS:-
The responses of the consumers reveal that Vodafone is also attempts to achieve a competitive advantage by creating a service that is perceived as unique.
The study shows it clearly that Vodafone have a huge market share due to its better service and good network. But the thing that differentiate it from the competitors that it provide the more and more number of the value added services.
Latest advertisement of Vodafone: Zoozoos” is
very attracting and it increases the sales of the
Vodafone , the marketing manager of
Vodafone reveals that statement.
Study clearly shows that Vodafone is a has a
brand image in the mind of public due to their willingness to provide the best service.