GENERIC STRATEGY ANALYIS IN THE CONTEXT OF RELIANCE
STRATEGIC TARGET:--TARGET ENTIRE INDUSTRY
STRATEGIC ADVANTAGE:-ARRIVED AT LOW COST
POSITION
GENERIC STRATEGY:--OVERALL LOW COST
LEADERSHIP STRATEGY
ILLUSTRATIONS:-
Reliance is providing the better quality in the lowest cost in the market. The study clearly shows that reliance has the approx 18% of the total consumer base while enjoys only 10% of the total telecom market revenue. So this study clearly indicates that reliance is meant to provide the better quality at the lowest possible price.
“MANSOON HUNGAMA OFFER” of reliance made a tremendous history in the field of telecom. In that plan reliance provide a mobile handset along with connection(CDMA) in just 500/- Rs. Which was
A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR
STRATEGIC MANAGEMENT
UNDER THE GUIDANCE: DR. ARCHI MATHUR
almost unbelievable in market? So in another words we can say that reliance bring the mobile revolution in India at the lowest possible cost.
Besides that the GSM launch of the reliance creates a history that with in 6 months it takes 7.2% of the GSM mobile segment in India due to the low price. In that plan reliance give 900/- free talk time in just 25/-.
STRATEGIC TARGET:--TARGET ENTIRE INDUSTRY
STRATEGIC ADVANTAGE:-ARRIVED AT LOW COST
POSITION
GENERIC STRATEGY:--OVERALL LOW COST
LEADERSHIP STRATEGY
ILLUSTRATIONS:-
Reliance is providing the better quality in the lowest cost in the market. The study clearly shows that reliance has the approx 18% of the total consumer base while enjoys only 10% of the total telecom market revenue. So this study clearly indicates that reliance is meant to provide the better quality at the lowest possible price.
“MANSOON HUNGAMA OFFER” of reliance made a tremendous history in the field of telecom. In that plan reliance provide a mobile handset along with connection(CDMA) in just 500/- Rs. Which was
A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR
STRATEGIC MANAGEMENT
UNDER THE GUIDANCE: DR. ARCHI MATHUR
almost unbelievable in market? So in another words we can say that reliance bring the mobile revolution in India at the lowest possible cost.
Besides that the GSM launch of the reliance creates a history that with in 6 months it takes 7.2% of the GSM mobile segment in India due to the low price. In that plan reliance give 900/- free talk time in just 25/-.