GENERIC STRATEGY ANALYIS IN THE CONTEXT OF AIRTEL:
STRATEGIC TARGET:--TARGET ENTIRE INDUSTRY
STRATEGIC ADVANTAGE:--UNIQUENESS PERCEIVED BY THE CONSUMERS
GENERIC STRATEGY:--DIFFERENTIATION STRATEGY
ILLUSTRATIONS:-
The responses of the Airtel officials and the consumers reveal that Airtel attempts to achieve a competitive advantage by creating a service that is perceived as unique.
The study shows it clearly that the elite people, entrepreneur, people belongs to upper-upper, upper middle and to those people for whom money is not an issue and they just want to get best service, have an Airtel connection. so this study shows that Airtel is more focused on the elite group people.
Study clearly shows that Airtel is a status symbol because of the brand image in the mind of public due to their willingness to provide the best service.
A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR
STRATEGIC MANAGEMENT
UNDER THE GUIDANCE: DR. ARCHI MATHUR
Higher class people are not concentrated on price because 500-1000 or more is not a big deal for them. They concentrate on the quality of service, and some special services:--
A person, having Airtel mobile connection, and don‟t have time to go the insurance company to take/renew car insurance so what he/she can do: - he/she can go for car insurance by Airtel mobile.
Other example:-electricity bill payment; mobile to mobile top up, fund transfer, payment and purchase of airline as well as train reservation ticket.
Airtel provided the customers with mobile phone communication requirements like better network coverage, network reliability, and charging customers for only what they use, instead of features like free phone calls, which even have a higher cost for provider.
Therefore, a customer-focused “differentiation strategy” when implemented with a clear vision benefits the company in many ways including price premium, brand loyalty and sometimes even reduced costs.
The branch manager of Airtel told that In order to effectively maintain a differentiation strategy, the firm have a very strong kills in R&D, product engineering, change management, marketing, advertising, and HRM.
STRATEGIC TARGET:--TARGET ENTIRE INDUSTRY
STRATEGIC ADVANTAGE:--UNIQUENESS PERCEIVED BY THE CONSUMERS
GENERIC STRATEGY:--DIFFERENTIATION STRATEGY
ILLUSTRATIONS:-
The responses of the Airtel officials and the consumers reveal that Airtel attempts to achieve a competitive advantage by creating a service that is perceived as unique.
The study shows it clearly that the elite people, entrepreneur, people belongs to upper-upper, upper middle and to those people for whom money is not an issue and they just want to get best service, have an Airtel connection. so this study shows that Airtel is more focused on the elite group people.
Study clearly shows that Airtel is a status symbol because of the brand image in the mind of public due to their willingness to provide the best service.
A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR
STRATEGIC MANAGEMENT
UNDER THE GUIDANCE: DR. ARCHI MATHUR
Higher class people are not concentrated on price because 500-1000 or more is not a big deal for them. They concentrate on the quality of service, and some special services:--
A person, having Airtel mobile connection, and don‟t have time to go the insurance company to take/renew car insurance so what he/she can do: - he/she can go for car insurance by Airtel mobile.
Other example:-electricity bill payment; mobile to mobile top up, fund transfer, payment and purchase of airline as well as train reservation ticket.
Airtel provided the customers with mobile phone communication requirements like better network coverage, network reliability, and charging customers for only what they use, instead of features like free phone calls, which even have a higher cost for provider.
Therefore, a customer-focused “differentiation strategy” when implemented with a clear vision benefits the company in many ways including price premium, brand loyalty and sometimes even reduced costs.
The branch manager of Airtel told that In order to effectively maintain a differentiation strategy, the firm have a very strong kills in R&D, product engineering, change management, marketing, advertising, and HRM.