This is an interesting video on the future of the media industry.
Too radical in my opinion, as most such predictions usually are. End of radio, TV, advertisement, books, abolition of copyright in 2020 after Lawrence Lessig, the author of Free Culture, takes over as the U.S. Secretary of Justice, etc.
Some are however on the mark. E.g., the concept of PROSUMER (producer + consumer) has already become mainstream, and is only going to gain further momentum.
Experience is the new reality.
Too radical in my opinion, as most such predictions usually are. End of radio, TV, advertisement, books, abolition of copyright in 2020 after Lawrence Lessig, the author of Free Culture, takes over as the U.S. Secretary of Justice, etc.
Some are however on the mark. E.g., the concept of PROSUMER (producer + consumer) has already become mainstream, and is only going to gain further momentum.
Experience is the new reality.
Click here to watch VIDEO