Description
Fruit Juice Bars- A business Plan
“NECTAR PLUS”
-Health and more
THE LOGO
N+
WHERE???
• Area of Location- Ram Lal Chowk, Panipat. • Area of Shop- 40’40” sq feet.
• Timings- 10 am - 11 pm.
FINANCIAL STRATEGY
Total Investment- Rs. 2,50,000 • Shop’s Rent- Rs. 8,000
• Employees Salary- Rs 2,000 per employee • Electric Appliances- Rs. 20,000 • Stock of Indian Fruits & Imported Fruits - Rs. 30,000
• Other Products- Rs. 32,000 ? Soda
? ? ? ? ? ? Ice Cream Milk Ice Squash Flavours Concentrates
• Other expenses- Rs.50,000
TARGET SEGMENT
Youngsters Busy professionals Working women Joggers
Gym goers
Sportsmen Students/Growing children People facing health problems Patients/recovering people
PRODUCT LINE
? Fresh juices ? fruit platter ? shakes ? squashes
? soda n juice drinks
? cut fruits ? mixed fruit salads ? juices with ice-creams ? mocktails
PICK YOUR PRICE
? Fresh juices ? Fruit platter (Rs.10 small,Rs.15 medium, Rs.20 large and further as per the demand) (Rs.30 small, Rs.50 medium, Rs.80 large)
? Shakes ?
? Squashes ? Cut fruits ? Mixed fruit salads
(Rs.30- Rs.60: without ice-cream & Rs.60- Rs.120: with ice-cream)
(Rs.20- Rs.120 depending on the order) (Rs.20- Rs.200 as per the order) (Rs.180- Rs. 300 as per the order)
? Soda n juice drinks (Rs.60- Rs.180 as per the order)
? Juices with ice-creams (Rs.40 small, Rs.60 medium, Rs.80 large) ? Mock tails (Rs. 100- Rs. 300 depending on the order)
* Prices may vary depending on the customisation demanded
COST OF CUSTOMISATION
MIXING TWO JUICES (+Rs.10 small, +Rs.20 medium, +Rs.30 large) EXTRA CREAM (+Rs.20 small, +Rs.30 medium, +Rs.40 large)
ADDITIONAL FRUITS (depending on fruits demanded) EXTRA TOPPING (+Rs.10 small, +Rs.15 medium, +Rs.20 large)
FREE CUSTOMISATION
? Sugar as per taste ? combination of juices in two juice mix ? three combination of fruits in platter and salad ? amount of mix in mock tails
PROMOTION
? Posters at gym, health clubs, dance & aerobics classes, stadiums and sports clubs. ? promotion through prominent visibility ? posters at fruit vendor’s shops
? pamphlets with local newspapers
?promotion through advertisement in local channel ? boys wearing orange colour “nectar plus” t-shirts.
? since its an impulse purchase product good ambience to attract people is important clean and hygienic shop • trained service boys • good music depending on type of people mainly visiting the corner. • paintings of fruits and juices all over the shop • attractive disposal glasses to serve • attractive packing to facilitate take home service
•
EXPANSION PLAN
• entering into commercial places • adding ayurvedic variants of juices in the existing product lines • vegetable juices recommended by doctors
doc_426860915.ppt
Fruit Juice Bars- A business Plan
“NECTAR PLUS”
-Health and more
THE LOGO
N+
WHERE???
• Area of Location- Ram Lal Chowk, Panipat. • Area of Shop- 40’40” sq feet.
• Timings- 10 am - 11 pm.
FINANCIAL STRATEGY
Total Investment- Rs. 2,50,000 • Shop’s Rent- Rs. 8,000
• Employees Salary- Rs 2,000 per employee • Electric Appliances- Rs. 20,000 • Stock of Indian Fruits & Imported Fruits - Rs. 30,000
• Other Products- Rs. 32,000 ? Soda
? ? ? ? ? ? Ice Cream Milk Ice Squash Flavours Concentrates
• Other expenses- Rs.50,000
TARGET SEGMENT
Youngsters Busy professionals Working women Joggers
Gym goers
Sportsmen Students/Growing children People facing health problems Patients/recovering people
PRODUCT LINE
? Fresh juices ? fruit platter ? shakes ? squashes
? soda n juice drinks
? cut fruits ? mixed fruit salads ? juices with ice-creams ? mocktails
PICK YOUR PRICE
? Fresh juices ? Fruit platter (Rs.10 small,Rs.15 medium, Rs.20 large and further as per the demand) (Rs.30 small, Rs.50 medium, Rs.80 large)
? Shakes ?
? Squashes ? Cut fruits ? Mixed fruit salads
(Rs.30- Rs.60: without ice-cream & Rs.60- Rs.120: with ice-cream)
(Rs.20- Rs.120 depending on the order) (Rs.20- Rs.200 as per the order) (Rs.180- Rs. 300 as per the order)
? Soda n juice drinks (Rs.60- Rs.180 as per the order)
? Juices with ice-creams (Rs.40 small, Rs.60 medium, Rs.80 large) ? Mock tails (Rs. 100- Rs. 300 depending on the order)
* Prices may vary depending on the customisation demanded
COST OF CUSTOMISATION
MIXING TWO JUICES (+Rs.10 small, +Rs.20 medium, +Rs.30 large) EXTRA CREAM (+Rs.20 small, +Rs.30 medium, +Rs.40 large)
ADDITIONAL FRUITS (depending on fruits demanded) EXTRA TOPPING (+Rs.10 small, +Rs.15 medium, +Rs.20 large)
FREE CUSTOMISATION
? Sugar as per taste ? combination of juices in two juice mix ? three combination of fruits in platter and salad ? amount of mix in mock tails
PROMOTION
? Posters at gym, health clubs, dance & aerobics classes, stadiums and sports clubs. ? promotion through prominent visibility ? posters at fruit vendor’s shops
? pamphlets with local newspapers
?promotion through advertisement in local channel ? boys wearing orange colour “nectar plus” t-shirts.
? since its an impulse purchase product good ambience to attract people is important clean and hygienic shop • trained service boys • good music depending on type of people mainly visiting the corner. • paintings of fruits and juices all over the shop • attractive disposal glasses to serve • attractive packing to facilitate take home service
•
EXPANSION PLAN
• entering into commercial places • adding ayurvedic variants of juices in the existing product lines • vegetable juices recommended by doctors
doc_426860915.ppt