Findings of the Research on Washing Powder Brands in the Market ?
1. Which brand of washing soap do you use?
Rin Wheel Areal Other
brand of washing soap
RIN AREAL WHEEL OTHERS
10 14 11 5
Conclusion: It was found that most of the houswife are using areal with rin and wheel.their are very few home that they are using other brands.
2.What aspect of soap influences you to purchase the product?
Price Availability Quality Others
aspect
QUALITY AVAILABILITY PRICE OTHERS
21 6 12 1
Conclusion: From this we can conclude that most of women’s in four wards prefer quality and price.Some of them are using washing soap
Because of soap that they are using are easily available in the shop.
3.How many unit of soap do you purchase in a month?
1 to 5 6 to 15 16 and above
unit of soap
UNITS(1 TO 5) UNITS(6 TO 15) UNITS(16 AND ABOVE)
20 15 5
Conclusion: It was found that most of the home prefer to purchase soap
4.What is your preference?
Washing soap Detergent Both
preference
DETERGENT WASHING SOAP BOTH
3 2 35
Conclusion : From the fig. we can clearly say that in all wards both detergent and washing soap are used .
Conclusion:-
After doing extensive research on washing soap I have come to the following conclusions:
14 people prefer areal, therefore if the price rises 12 people which look for another alternative if the price of areal is rise. It was also found that from the Survey of 40 Samples, 14 Persons prefer using areal while rin and wheel are 10 and 11 respectively. 5 person uses other washing soap.
Findings.
•From the survey, it is founded that most of the people prefer areal for home.
•If the price of washng soap increases their would be effect on the Brand preference of an individual.
•People prefer more quality products rather than the price.
•The brand image is been reflected in the individual’s mind rather than the promotional strategies.
Limitations and Recommendations
As the study was taken in one are a only, and also the sample size of doing the survey was also very limited i.e. 40 samples the results need to be understood keeping in mind.
In future, the study in more localities or a town may reveal differences if any in respondent preferences. Also for the study of washing soap reveals that, the consumers the decider, have only the preference of areal even if the price of Asian Paints rises and if the same trend continues the other companies would be finding it very difficult to be stable.
This study has made conjoint design but alternate ways to measure consumer preferences which can be used in future.
In the recommendations it can be said that there should be more development in finding out the different buying behaviour and preferences by the other washing soap industries in a promotion intensive environment and also the quality.
1. Which brand of washing soap do you use?
Rin Wheel Areal Other
brand of washing soap
RIN AREAL WHEEL OTHERS
10 14 11 5
Conclusion: It was found that most of the houswife are using areal with rin and wheel.their are very few home that they are using other brands.
2.What aspect of soap influences you to purchase the product?
Price Availability Quality Others
aspect
QUALITY AVAILABILITY PRICE OTHERS
21 6 12 1
Conclusion: From this we can conclude that most of women’s in four wards prefer quality and price.Some of them are using washing soap
Because of soap that they are using are easily available in the shop.
3.How many unit of soap do you purchase in a month?
1 to 5 6 to 15 16 and above
unit of soap
UNITS(1 TO 5) UNITS(6 TO 15) UNITS(16 AND ABOVE)
20 15 5
Conclusion: It was found that most of the home prefer to purchase soap
4.What is your preference?
Washing soap Detergent Both
preference
DETERGENT WASHING SOAP BOTH
3 2 35
Conclusion : From the fig. we can clearly say that in all wards both detergent and washing soap are used .
Conclusion:-
After doing extensive research on washing soap I have come to the following conclusions:
14 people prefer areal, therefore if the price rises 12 people which look for another alternative if the price of areal is rise. It was also found that from the Survey of 40 Samples, 14 Persons prefer using areal while rin and wheel are 10 and 11 respectively. 5 person uses other washing soap.
Findings.
•From the survey, it is founded that most of the people prefer areal for home.
•If the price of washng soap increases their would be effect on the Brand preference of an individual.
•People prefer more quality products rather than the price.
•The brand image is been reflected in the individual’s mind rather than the promotional strategies.
Limitations and Recommendations
As the study was taken in one are a only, and also the sample size of doing the survey was also very limited i.e. 40 samples the results need to be understood keeping in mind.
In future, the study in more localities or a town may reveal differences if any in respondent preferences. Also for the study of washing soap reveals that, the consumers the decider, have only the preference of areal even if the price of Asian Paints rises and if the same trend continues the other companies would be finding it very difficult to be stable.
This study has made conjoint design but alternate ways to measure consumer preferences which can be used in future.
In the recommendations it can be said that there should be more development in finding out the different buying behaviour and preferences by the other washing soap industries in a promotion intensive environment and also the quality.