In order to find out the awareness of the service Bank@Home a questionnaire was prepared that locked into various aspects of the service.
It would help us to study as to what is the frequency of foot fall of various kinds of account holders at the branch, what are the major issues for which they visit the branch and actually how far is the branch form their home etc.
In the later part of the questionnaire we kept questions that would motivate people to enroll for the service on the spot, thus the purpose was to check for awareness, educate customers about the service and motivate them to enroll for the same.
The questionnaire had a total of 9 questions
• 8 closed ended questions
• 1 open ended question
The questionnaire was mainly to target the walk ins at the branch and the people who already have a bank account with ICICI Bank as otherwise the service will not make any sense to non account holders.
The method used to fill the questionnaires was personal interviews at the branch, when the customers were waiting for their turn to be attended by the executives.
In the research information has been collected from 200 customers of ICICI bank visiting the connaught place branch to understand the awareness relating to the service Bank@Home.
It would help us to study as to what is the frequency of foot fall of various kinds of account holders at the branch, what are the major issues for which they visit the branch and actually how far is the branch form their home etc.
In the later part of the questionnaire we kept questions that would motivate people to enroll for the service on the spot, thus the purpose was to check for awareness, educate customers about the service and motivate them to enroll for the same.
The questionnaire had a total of 9 questions
• 8 closed ended questions
• 1 open ended question
The questionnaire was mainly to target the walk ins at the branch and the people who already have a bank account with ICICI Bank as otherwise the service will not make any sense to non account holders.
The method used to fill the questionnaires was personal interviews at the branch, when the customers were waiting for their turn to be attended by the executives.
In the research information has been collected from 200 customers of ICICI bank visiting the connaught place branch to understand the awareness relating to the service Bank@Home.