Initial investment
Costs for first 3 years Website development 400000
Recurring costs recurring bandwidth and server promotions & advertising office rental, logistics Salary of two associates Salary of additional two associates Site monthly maitenance Total expense
Monthly 25,000 16,667 25,000 25,000 25,000 10,000 126,667
Assuming Costs increasing 10 % for every 6 mo 0.5 1 150,000 165,000 100,000 110,000 150,000 165,000 150,000 165,000 0 60,000 66,000 610,000 671,000
Rational for the target numbers Assumption1: Focus on Maharashtra Assumption2: Focus on Engineering and Other Science disciplines No of engineering colleges in Maharashtra Intake capacity No of engineering students considering vacant seats of abt 2530K No of other science discipline students (BSC, MSC, Mtech, MCA, MCM, diploma, etc) 348 1.33 L 100000 50000 4 years * 100000 for Engg. 3 years * 50000 for other Science disciplines Year2 Year3 14.50% 20%
Total target audience for all the years in graduation 550000 Year1 6%
No of registered students on the site = 20% of total target audience (6-9% every year for 1st 3 years)
33000
79750
115500
Google Adsense
CPC 16.5
CPM 5.5
3 years
Assuming Costs increasing 10 % for every 6 months (Years) 1.5 2 2.5 3 181,500 199,650 219,615 241,577 121,000 133,100 146,410 161,051 181,500 199,650 219,615 241,577 181,500 199,650 219,615 241,577 165,000 181,500 199,650 219,615 72,600 79,860 87,846 96,631 903,100 993,410 1,092,751 1,202,028
Total Cost 1,007,342 671,561 1,007,342 1,007,342 765,765 402,937 4,862,289
PROJECTING NO. OF DAILY VISITORS TO SITE No of registered users visiting daily No of unregiste red users visiting daily (Assumin g 2 * No. of reg visitors) 400 800 1,200 1,800 2,400 3,000 3,600 4,200 4,800 5,400 6,000 6,600 7,200 7,800 8,600 9,400 10,200 11,000 11,800 12,600 13,400 14,200 15,000 15,800 16,400 17,000 17,600 18,200 18,800 19,400 20,000 20,600 21,200 21,800 22,400 23,000 Total no of daily visitors No. of page views per month
No. of registered Month users
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
2,000 4,000 6,000 9,000 12,000 15,000 18,000 21,000 24,000 27,000 30,000 33,000 36,000 39,000 43,000 47,000 51,000 55,000 59,000 63,000 67,000 71,000 75,000 79,000 82,000 85,000 88,000 91,000 94,000 97,000 100,000 103,000 106,000 109,000 112,000 115,000
(Assumin g 10%) 200 400 600 900 1,200 1,500 1,800 2,100 2,400 2,700 3,000 3,300 3,600 3,900 4,300 4,700 5,100 5,500 5,900 6,300 6,700 7,100 7,500 7,900 8,200 8,500 8,800 9,100 9,400 9,700 10,000 10,300 10,600 10,900 11,200 11,500
(C + D) 600 1,200 1,800 2,700 3,600 4,500 5,400 6,300 7,200 8,100 9,000 9,900 10,800 11,700 12,900 14,100 15,300 16,500 17,700 18,900 20,100 21,300 22,500 23,700 24,600 25,500 26,400 27,300 28,200 29,100 30,000 30,900 31,800 32,700 33,600 34,500
E * 30 18,000 36,000 54,000 81,000 108,000 135,000 162,000 189,000 216,000 243,000 270,000 297,000 324,000 351,000 387,000 423,000 459,000 495,000 531,000 567,000 603,000 639,000 675,000 711,000 738,000 765,000 792,000 819,000 846,000 873,000 900,000 927,000 954,000 981,000 1,008,000 1,035,000
PROJECTING REVENUE FROM BANNER ADVERTISEMENTS ON HOME PAGE Revenue RHS LHS LHS No. of page from Panel nd RHS Panel Panel 3rd views per Portal LHS Top Top Panel 2 Month month header Banner Banner Banner 2nd Banner Banner
Rate 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
Assuming Rs. /CPM 18,000 36,000 54,000 81,000 108,000 135,000 162,000 189,000 216,000 243,000 270,000 297,000 324,000 351,000 387,000 423,000 459,000 495,000 531,000 567,000 603,000 639,000 675,000 711,000 738,000 765,000 792,000 819,000 846,000 873,000 900,000 927,000 954,000 981,000 1,008,000 1,035,000
50 900 1,800 2,700 4,050 5,400 6,750 8,100 9,450 10,800 12,150 13,500 14,850 16,200 17,550 19,350 21,150 22,950 24,750 26,550 28,350 30,150 31,950 33,750 35,550 36,900 38,250 39,600 40,950 42,300 43,650 45,000 46,350 47,700 49,050 50,400 51,750
20 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700
20 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700
20 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700
20 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700
10 180 360 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
PROJECTING REVENUE FROM BANNER ADVERTISEMENTS ON SECTIONAL PAGES No. of sectional page views per month (50% of Month Home page) Rate Rs. /CPM 1 9,000 2 18,000 3 27,000 4 40,500 5 54,000 6 67,500 7 81,000 8 94,500 Section RHS Panel Top Banner 10 90 180 270 405 540 675 810 945
Section Header 20 180 360 540 810 1,080 1,350 1,620 1,890
Section LHS Panel Top Banner 10 90 180 270 405 540 675 810 945
Section LHS Panel 2nd Banner 10 90 180 270 405 540 675 810 945
Section RHS Panel nd 2 Banner 10 90 180 270 405 540 675 810 945
Section LHS Panel 3rd Banner 5 45 90 135 203 270 338 405 473
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
108,000 121,500 135,000 148,500 162,000 175,500 193,500 211,500 229,500 247,500 265,500 283,500 301,500 319,500 337,500 355,500 369,000 382,500 396,000 409,500 423,000 436,500 450,000 463,500 477,000 490,500 504,000 517,500
2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
1,080 1,215 1,350 1,485 1,620 1,755 1,935 2,115 2,295 2,475 2,655 2,835 3,015 3,195 3,375 3,555 3,690 3,825 3,960 4,095 4,230 4,365 4,500 4,635 4,770 4,905 5,040 5,175
1,080 1,215 1,350 1,485 1,620 1,755 1,935 2,115 2,295 2,475 2,655 2,835 3,015 3,195 3,375 3,555 3,690 3,825 3,960 4,095 4,230 4,365 4,500 4,635 4,770 4,905 5,040 5,175
1,080 1,215 1,350 1,485 1,620 1,755 1,935 2,115 2,295 2,475 2,655 2,835 3,015 3,195 3,375 3,555 3,690 3,825 3,960 4,095 4,230 4,365 4,500 4,635 4,770 4,905 5,040 5,175
1,080 1,215 1,350 1,485 1,620 1,755 1,935 2,115 2,295 2,475 2,655 2,835 3,015 3,195 3,375 3,555 3,690 3,825 3,960 4,095 4,230 4,365 4,500 4,635 4,770 4,905 5,040 5,175
540 608 675 743 810 878 968 1,058 1,148 1,238 1,328 1,418 1,508 1,598 1,688 1,778 1,845 1,913 1,980 2,048 2,115 2,183 2,250 2,318 2,385 2,453 2,520 2,588
PROJECTING REVENUE FROM SMS, EMAILS, NEWSLETTER No. of Reg. Users opting for Newslette r (50%) 1,000 2,000 3,000 4,500 6,000 7,500 9,000 10,500 12,000 13,500 15,000 16,500 18,000 19,500 21,500 23,500 25,500 Newslette r Text Advertisin g SMS 0.2 200 400 600 900 1,200 1,500 1,800 2,100 2,400 2,700 3,000 3,300 3,600 3,900 4,300 4,700 5,100 0.75 750 1,500 2,250 3,375 4,500 5,625 6,750 7,875 9,000 10,125 11,250 12,375 13,500 14,625 16,125 17,625 19,125
No. of registered Month users Rate per user 1 2,000 2 4,000 3 6,000 4 9,000 5 12,000 6 15,000 7 18,000 8 21,000 9 24,000 10 27,000 11 30,000 12 33,000 13 36,000 14 39,000 15 43,000 16 47,000 17 51,000
Emails 1 1,000 2,000 3,000 4,500 6,000 7,500 9,000 10,500 12,000 13,500 15,000 16,500 18,000 19,500 21,500 23,500 25,500
18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
55,000 59,000 63,000 67,000 71,000 75,000 79,000 82,000 85,000 88,000 91,000 94,000 97,000 100,000 103,000 106,000 109,000 112,000 115,000
27,500 29,500 31,500 33,500 35,500 37,500 39,500 41,000 42,500 44,000 45,500 47,000 48,500 50,000 51,500 53,000 54,500 56,000 57,500
5,500 5,900 6,300 6,700 7,100 7,500 7,900 8,200 8,500 8,800 9,100 9,400 9,700 10,000 10,300 10,600 10,900 11,200 11,500
20,625 22,125 23,625 25,125 26,625 28,125 29,625 30,750 31,875 33,000 34,125 35,250 36,375 37,500 38,625 39,750 40,875 42,000 43,125
27,500 29,500 31,500 33,500 35,500 37,500 39,500 41,000 42,500 44,000 45,500 47,000 48,500 50,000 51,500 53,000 54,500 56,000 57,500
PROJECTING AVERAGE NUMBER Portal Month Header 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 LHS RHS RHS LHS Panel RHS Panel nd LHS Panel rd Top Panel Top nd Panel 2 Panel 3 2 3rd Banner Banner Banner Banner Banner Banner 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
30 31 32 33 34 35 36
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
REVENUE PROJECTIONS USING (Multiplying revenue from single ad Portal Month Header 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 900 1,800 2,700 4,050 5,400 6,750 8,100 9,450 10,800 12,150 13,500 14,850 16,200 17,550 19,350 21,150 22,950 24,750 26,550 28,350 30,150 31,950 33,750 35,550 36,900 38,250 39,600 40,950 42,300 43,650 45,000 46,350 47,700 49,050 50,400 51,750 LHS RHS RHS LHS Panel RHS Panel nd LHS Panel Top Panel Top nd Panel 2 Panel 3rd 2 3rd Banner Banner Banner Banner Banner Banner 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700 180 360 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350 180 360 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
ISEMENTS ON HOME PAGE RHS rd Panel 3 Banner Hot Spot
10 180 360 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
50 900 1,800 2,700 4,050 5,400 6,750 8,100 9,450 10,800 12,150 13,500 14,850 16,200 17,550 19,350 21,150 22,950 24,750 26,550 28,350 30,150 31,950 33,750 35,550 36,900 38,250 39,600 40,950 42,300 43,650 45,000 46,350 47,700 49,050 50,400 51,750
MENTS ON SECTIONAL PAGES
Section RHS Panel 3rd Banner 5 45 90 135 203 270 338 405 473
Spotligh t (Advert orial) 20 180 360 540 810 1,080 1,350 1,620 1,890
Video Spotlight 20 180 360 540 810 1,080 1,350 1,620 1,890
540 608 675 743 810 878 968 1,058 1,148 1,238 1,328 1,418 1,508 1,598 1,688 1,778 1,845 1,913 1,980 2,048 2,115 2,183 2,250 2,318 2,385 2,453 2,520 2,588
2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
PROJECTING AVERAGE NUMBER OF ADVERTISEMENTS Section Section RHS Section LHS Panel Hot Spot Panel Header Top Top Banner Banner 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 1 2 2 2 1 2 2 2 1 2 2 2 1 2 2 2 1 2 2 2 1 3 3 3 1 3 3 3 1 3 3 3 1 3 3 3 1 3 3 3 1 3 3 3 1 3 3 3 1 3 3 3 1 4 4 4 1 4 4 4 1 4 4 4
SECURED Section Section LHS RHS Panel Panel 2nd 2nd Banner Banner 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4
Section LHS Panel 3rd Banner 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 3 3 4 4 4
Section RHS Panel 3rd Banner 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 3 3 4 4 4
1 1 1 1 1 1 1
4 4 4 4 4 4 4
4 4 4 4 4 4 4
4 4 4 4 4 4 4
4 4 4 4 4 4 4
4 4 4 4 4 4 4
4 4 4 4 4 4 4
4 4 4 4 4 4 4
REVENUE PROJECTIONS USING DIFFERENT ADVERTISING MECHANISMS (Multiplying revenue from single advertisement * No. of advertisement secured) Section Section Section Section Section LHS RHS LHS RHS Section LHS Panel Panel Panel Panel Hot Spot Panel Header Top nd nd Top 2 2 3rd Banner Banner: Banner Banner Banner 900 180 90 90 90 90 45 1,800 360 180 180 180 180 90 2,700 540 270 270 270 270 135 4,050 810 405 405 405 405 203 5,400 1,080 540 540 540 540 270 6,750 1,350 675 675 675 675 338 8,100 1,620 810 810 810 810 405 9,450 1,890 945 945 945 945 473 10,800 2,160 1,080 1,080 1,080 1,080 540 12,150 2,430 1,215 1,215 1,215 1,215 608 13,500 2,700 1,350 1,350 1,350 1,350 675 14,850 2,970 1,485 1,485 1,485 1,485 743 16,200 6,480 3,240 3,240 3,240 3,240 1,620 17,550 7,020 3,510 3,510 3,510 3,510 1,755 19,350 7,740 3,870 3,870 3,870 3,870 1,935 21,150 8,460 4,230 4,230 4,230 4,230 2,115 22,950 9,180 4,590 4,590 4,590 4,590 2,295 24,750 9,900 4,950 4,950 4,950 4,950 2,475 26,550 15,930 7,965 7,965 7,965 7,965 3,983 28,350 17,010 8,505 8,505 8,505 8,505 4,253 30,150 18,090 9,045 9,045 9,045 9,045 4,523 31,950 19,170 9,585 9,585 9,585 9,585 4,793 33,750 20,250 10,125 10,125 10,125 10,125 5,063 35,550 21,330 10,665 10,665 10,665 10,665 5,333 36,900 22,140 11,070 11,070 11,070 11,070 5,535 38,250 22,950 11,475 11,475 11,475 11,475 5,738 39,600 31,680 15,840 15,840 15,840 15,840 7,920 40,950 32,760 16,380 16,380 16,380 16,380 8,190 42,300 33,840 16,920 16,920 16,920 16,920 8,460 43,650 34,920 17,460 17,460 17,460 17,460 8,730 45,000 36,000 18,000 18,000 18,000 18,000 9,000 46,350 37,080 18,540 18,540 18,540 18,540 9,270 47,700 38,160 19,080 19,080 19,080 19,080 9,540 49,050 39,240 19,620 19,620 19,620 19,620 9,810 50,400 40,320 20,160 20,160 20,160 20,160 10,080 51,750 41,400 20,700 20,700 20,700 20,700 10,350
Section RHS Panel 3rd Banner 45 90 135 203 270 338 405 473 540 608 675 743 1,620 1,755 1,935 2,115 2,295 2,475 3,983 4,253 4,523 4,793 5,063 5,333 5,535 5,738 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
Spotligh Video t Spotlig (Adverto ht rial) 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 3 3 4 4 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Newslett er Text SMS EAdvertisi Alerts Mailers ng 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
4 4 4 4 4 4 4
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
ed) Spotligh Video t Spotlig (Adverto ht rial) 180 360 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 2,970 6,480 7,020 7,740 8,460 9,180 9,900 15,930 17,010 18,090 19,170 20,250 21,330 22,140 22,950 31,680 32,760 33,840 34,920 36,000 37,080 38,160 39,240 40,320 41,400 180 360 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350 Newslett er Text SMS ETotal Advertisi Alerts Mailers ng 0 0 0 0 0 0 1,800 2,100 2,400 2,700 3,000 3,300 3,600 3,900 4,300 4,700 5,100 5,500 5,900 6,300 6,700 7,100 7,500 7,900 8,200 8,500 8,800 9,100 9,400 9,700 10,000 10,300 10,600 10,900 11,200 11,500 0 0 0 0 0 0 6,750 7,875 9,000 10,125 11,250 12,375 13,500 14,625 16,125 17,625 19,125 20,625 22,125 23,625 25,125 26,625 28,125 29,625 30,750 31,875 33,000 34,125 35,250 36,375 37,500 38,625 39,750 40,875 42,000 43,125 0 0 0 0 0 0 9,000 10,500 12,000 13,500 15,000 16,500 18,000 19,500 21,500 23,500 25,500 27,500 29,500 31,500 33,500 35,500 37,500 39,500 41,000 42,500 44,000 45,500 47,000 48,500 50,000 51,500 53,000 54,500 56,000 57,500 4,590 9,180 13,770 20,655 27,540 34,425 58,860 68,670 78,480 88,290 98,100 107,910 132,300 143,325 158,025 172,725 187,425 202,125 240,720 257,040 273,360 289,680 306,000 322,320 334,560 346,800 394,680 408,135 421,590 435,045 448,500 461,955 475,410 488,865 502,320 515,775
PROJECTING NO. OF DAILY VISITORS TO SITE No of No of registered unregistere No. of users d users Total no of No. of registered visiting visiting daily page views Month users daily daily visitors per month (Assuming 2 * No. of (Assumin reg g 10%) visitors) (C + D) E * 30 1 2,000 200 400 600 18,000 2 4,000 400 800 1,200 36,000 3 6,000 600 1,200 1,800 54,000 4 9,000 900 1,800 2,700 81,000 5 12,000 1,200 2,400 3,600 108,000 6 15,000 1,500 3,000 4,500 135,000 7 18,000 1,800 3,600 5,400 162,000 8 21,000 2,100 4,200 6,300 189,000 9 24,000 2,400 4,800 7,200 216,000 10 27,000 2,700 5,400 8,100 243,000 11 30,000 3,000 6,000 9,000 270,000 12 33,000 3,300 6,600 9,900 297,000 13 36,000 3,600 7,200 10,800 324,000 14 39,000 3,900 7,800 11,700 351,000 15 43,000 4,300 8,600 12,900 387,000 16 47,000 4,700 9,400 14,100 423,000 17 51,000 5,100 10,200 15,300 459,000 18 55,000 5,500 11,000 16,500 495,000 19 59,000 5,900 11,800 17,700 531,000 20 63,000 6,300 12,600 18,900 567,000 21 67,000 6,700 13,400 20,100 603,000 22 71,000 7,100 14,200 21,300 639,000 23 75,000 7,500 15,000 22,500 675,000 24 79,000 7,900 15,800 23,700 711,000 25 82,000 8,200 16,400 24,600 738,000 26 85,000 8,500 17,000 25,500 765,000 27 88,000 8,800 17,600 26,400 792,000 28 91,000 9,100 18,200 27,300 819,000 29 94,000 9,400 18,800 28,200 846,000 30 97,000 9,700 19,400 29,100 873,000 31 100,000 10,000 20,000 30,000 900,000 32 103,000 10,300 20,600 30,900 927,000 33 106,000 10,600 21,200 31,800 954,000 34 109,000 10,900 21,800 32,700 981,000 35 112,000 11,200 22,400 33,600 1,008,000 36 115,000 11,500 23,000 34,500 1,035,000
No. of page views per Month month Assuming Rate Rs. /CPM
PROJECTING CPM Revenue from Portal LHS Top header Banner 5.5 5.5
REVENUE FROM GOOGLE ADSENSE ON HOME PAGE RHS RHS Panel LHS Panel Panel 2nd Top Banner 2nd Banner Banner 5.5 5.5 5.5
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
18,000 36,000 54,000 81,000 108,000 135,000 162,000 189,000 216,000 243,000 270,000 297,000 324,000 351,000 387,000 423,000 459,000 495,000 531,000 567,000 603,000 639,000 675,000 711,000 738,000 765,000 792,000 819,000 846,000 873,000 900,000 927,000 954,000 981,000 1,008,000 1,035,000
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
No. of sectional page views per month (50% of Home Month page) Rate Rs. /CPM 1 9,000 2 18,000 3 27,000 4 40,500 5 54,000 6 67,500 7 81,000 8 94,500 9 108,000
PROJECTING CPM REVENUE FROM GOOGLE ADSENSE ON SECTIONAL PAGES
Section Header 5.5 50 99 149 223 297 371 446 520 594
Section Section LHS RHS Panel Panel Top Top Banner Banner: 5.5 5.5 50 50 99 99 149 149 223 223 297 297 371 371 446 446 520 520 594 594
Section LHS Panel nd 2 Banner 5.5 50 99 149 223 297 371 446 520 594
Section RHS nd Panel 2 Banner 5.5 50 99 149 223 297 371 446 520 594
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
121,500 135,000 148,500 162,000 175,500 193,500 211,500 229,500 247,500 265,500 283,500 301,500 319,500 337,500 355,500 369,000 382,500 396,000 409,500 423,000 436,500 450,000 463,500 477,000 490,500 504,000 517,500
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
PROJECTING REVENUE FROM SMS, EMAILS, NEWSLETTER No. of Registere d Users No. of opting for Newsletter registered Newslette Text Month users r (50%) Advertising SMS Emails Rate per user 0.2 0.75 1 1 2,000 1,000 200 750 1,000 2 4,000 2,000 400 1,500 2,000 3 6,000 3,000 600 2,250 3,000 4 9,000 4,500 900 3,375 4,500 5 12,000 6,000 1,200 4,500 6,000 6 15,000 7,500 1,500 5,625 7,500 7 18,000 9,000 1,800 6,750 9,000 8 21,000 10,500 2,100 7,875 10,500 9 24,000 12,000 2,400 9,000 12,000 10 27,000 13,500 2,700 10,125 13,500 11 30,000 15,000 3,000 11,250 15,000 12 33,000 16,500 3,300 12,375 16,500 13 36,000 18,000 3,600 13,500 18,000 14 39,000 19,500 3,900 14,625 19,500 15 43,000 21,500 4,300 16,125 21,500 16 47,000 23,500 4,700 17,625 23,500 17 51,000 25,500 5,100 19,125 25,500 18 55,000 27,500 5,500 20,625 27,500
19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
59,000 63,000 67,000 71,000 75,000 79,000 82,000 85,000 88,000 91,000 94,000 97,000 100,000 103,000 106,000 109,000 112,000 115,000
29,500 31,500 33,500 35,500 37,500 39,500 41,000 42,500 44,000 45,500 47,000 48,500 50,000 51,500 53,000 54,500 56,000 57,500
5,900 6,300 6,700 7,100 7,500 7,900 8,200 8,500 8,800 9,100 9,400 9,700 10,000 10,300 10,600 10,900 11,200 11,500
22,125 23,625 25,125 26,625 28,125 29,625 30,750 31,875 33,000 34,125 35,250 36,375 37,500 38,625 39,750 40,875 42,000 43,125
29,500 31,500 33,500 35,500 37,500 39,500 41,000 42,500 44,000 45,500 47,000 48,500 50,000 51,500 53,000 54,500 56,000 57,500
PROJECTING AVERAGE NUMB Portal Header 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 LHS Panel LHS Panel RHS Panel LHS Panel RHS Panel Top 3rd Top Banner 2nd Banner 2nd Banner Banner Banner 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Month 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
31 32 33 34 35 36
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
REVENUE PROJECTIONS US (Multiplying revenue from sing Portal Header 99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693 LHS Panel LHS Panel RHS Panel LHS Panel RHS Panel rd Top 3 Top Banner 2nd Banner 2nd Banner Banner Banner 99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693 99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693 99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693 99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693 99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
Month 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
OOGLE ADSENSE ON HOME PAGE RHS LHS Panel Panel 3rd 3rd Banner Banner 5.5 5.5 Hot Spot 5.5
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
GLE ADSENSE ON SECTIONAL PAGES
Section LHS Panel rd 3 Banner 5.5 50 99 149 223 297 371 446 520 594
Section RHS rd Panel 3 Banner 5.5 50 99 149 223 297 371 446 520 594
Spotlig ht (Advert orial) 5.5 50 99 149 223 297 371 446 520 594
Video Spotlight 5.5 50 99 149 223 297 371 446 520 594
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
PROJECTING AVERAGE NUMBER OF ADVERTISEMENTS Section Section LHS RHS RHS Panel Section Hot Spot Panel Panel Header 3rd Banner Top Top Banner Banner: 1 1 2 2 2 1 1 2 2 2 1 1 2 2 2 1 1 2 2 2 1 1 2 2 2 1 1 2 2 2 1 1 4 4 4 1 1 4 4 4 1 1 4 4 4 1 1 4 4 4 1 1 4 4 4 1 1 4 4 4 1 1 6 6 6 1 1 6 6 6 1 1 6 6 6 1 1 6 6 6 1 1 6 6 6 1 1 6 6 6 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8
SECURED Section LHS Panel nd 2 Banner 2 2 2 2 2 2 4 4 4 4 4 4 6 6 6 6 6 6 8 8 8 8 8 8 8 8 8 8 8 8
Section RHS Panel nd 2 Banner 2 2 2 2 2 2 4 4 4 4 4 4 6 6 6 6 6 6 8 8 8 8 8 8 8 8 8 8 8 8
Section LHS Panel rd 3 Banner 2 2 2 2 2 2 4 4 4 4 4 4 6 6 6 6 6 6 8 8 8 8 8 8 8 8 8 8 8 8
1 1 1 1 1 1
1 1 1 1 1 1
8 8 8 8 8 8
8 8 8 8 8 8
8 8 8 8 8 8
8 8 8 8 8 8
8 8 8 8 8 8
8 8 8 8 8 8
REVENUE PROJECTIONS USING DIFFERENT ADVERTISING MECHANISMS (Multiplying revenue from single advertisement * No. of advertisement secured) Section Section Section Section Section LHS RHS LHS LHS RHS RHS Panel Section Panel Panel Panel Hot Spot Panel Panel Header 3rd Banner Top Top 2nd 2nd 3rd Banner Banner: Banner Banner Banner 99 99 99 99 99 99 99 99 198 198 198 198 198 198 198 198 297 297 297 297 297 297 297 297 446 446 446 446 446 446 446 446 594 594 594 594 594 594 594 594 743 743 743 743 743 743 743 743 891 891 1,782 1,782 1,782 1,782 1,782 1,782 1,040 1,040 2,079 2,079 2,079 2,079 2,079 2,079 1,188 1,188 2,376 2,376 2,376 2,376 2,376 2,376 1,337 1,337 2,673 2,673 2,673 2,673 2,673 2,673 1,485 1,485 2,970 2,970 2,970 2,970 2,970 2,970 1,634 1,634 3,267 3,267 3,267 3,267 3,267 3,267 1,782 1,782 5,346 5,346 5,346 5,346 5,346 5,346 1,931 1,931 5,792 5,792 5,792 5,792 5,792 5,792 2,129 2,129 6,386 6,386 6,386 6,386 6,386 6,386 2,327 2,327 6,980 6,980 6,980 6,980 6,980 6,980 2,525 2,525 7,574 7,574 7,574 7,574 7,574 7,574 2,723 2,723 8,168 8,168 8,168 8,168 8,168 8,168 2,921 2,921 11,682 11,682 11,682 11,682 11,682 11,682 3,119 3,119 12,474 12,474 12,474 12,474 12,474 12,474 3,317 3,317 13,266 13,266 13,266 13,266 13,266 13,266 3,515 3,515 14,058 14,058 14,058 14,058 14,058 14,058 3,713 3,713 14,850 14,850 14,850 14,850 14,850 14,850 3,911 3,911 15,642 15,642 15,642 15,642 15,642 15,642 4,059 4,059 16,236 16,236 16,236 16,236 16,236 16,236 4,208 4,208 16,830 16,830 16,830 16,830 16,830 16,830 4,356 4,356 17,424 17,424 17,424 17,424 17,424 17,424 4,505 4,505 18,018 18,018 18,018 18,018 18,018 18,018 4,653 4,653 18,612 18,612 18,612 18,612 18,612 18,612 4,802 4,802 19,206 19,206 19,206 19,206 19,206 19,206 4,950 4,950 19,800 19,800 19,800 19,800 19,800 19,800 5,099 5,099 20,394 20,394 20,394 20,394 20,394 20,394 5,247 5,247 20,988 20,988 20,988 20,988 20,988 20,988 5,396 5,396 21,582 21,582 21,582 21,582 21,582 21,582 5,544 5,544 22,176 22,176 22,176 22,176 22,176 22,176 5,693 5,693 22,770 22,770 22,770 22,770 22,770 22,770
Section RHS Panel rd 3 Banner 2 2 2 2 2 2 4 4 4 4 4 4 6 6 6 6 6 6 8 8 8 8 8 8 8 8 8 8 8 8
Newslett Spotlight Video er Text SMS (Adverto Spotlig Advertisi Alerts rial) ht ng 2 2 2 2 2 2 4 4 4 4 4 4 6 6 6 6 6 6 8 8 8 8 8 8 8 8 8 8 8 8 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
EMailers 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
8 8 8 8 8 8
8 8 8 8 8 8
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
ANISMS ent secured)
Section RHS Panel 3rd Banner 99 198 297 446 594 743 1,782 2,079 2,376 2,673 2,970 3,267 5,346 5,792 6,386 6,980 7,574 8,168 11,682 12,474 13,266 14,058 14,850 15,642 16,236 16,830 17,424 18,018 18,612 19,206 19,800 20,394 20,988 21,582 22,176 22,770
Newslett Spotlight Video er Text SMS (Adverto Spotlig Advertisi Alerts rial) ht ng 99 198 297 446 594 743 1,782 2,079 2,376 2,673 2,970 3,267 5,346 5,792 6,386 6,980 7,574 8,168 11,682 12,474 13,266 14,058 14,850 15,642 16,236 16,830 17,424 18,018 18,612 19,206 19,800 20,394 20,988 21,582 22,176 22,770 50 99 149 223 297 371 446 520 594 668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846 0 0 0 0 0 0 1,800 2,100 2,400 2,700 3,000 3,300 3,600 3,900 4,300 4,700 5,100 5,500 5,900 6,300 6,700 7,100 7,500 7,900 8,200 8,500 8,800 9,100 9,400 9,700 10,000 10,300 10,600 10,900 11,200 11,500 0 0 0 0 0 0 6,750 7,875 9,000 10,125 11,250 12,375 13,500 14,625 16,125 17,625 19,125 20,625 22,125 23,625 25,125 26,625 28,125 29,625 30,750 31,875 33,000 34,125 35,250 36,375 37,500 38,625 39,750 40,875 42,000 43,125
EMailers 0 0 0 0 0 0 9,000 10,500 12,000 13,500 15,000 16,500 18,000 19,500 21,500 23,500 25,500 27,500 29,500 31,500 33,500 35,500 37,500 39,500 41,000 42,500 44,000 45,500 47,000 48,500 50,000 51,500 53,000 54,500 56,000 57,500
Total 1,634 3,267 4,901 7,351 9,801 12,251 39,380 45,943 52,506 59,069 65,633 72,196 93,015 100,766 111,101 121,436 131,771 142,106 175,805 187,724 199,643 211,562 223,481 235,400 244,340 253,279 262,218 271,157 280,097 289,036 297,975 306,914 315,854 324,793 333,732 342,671
Costs
Revenue
Online Month Cost 1 101,667 2 101,667 3 101,667 4 101,667 5 101,667 6 101,667 7 111,833 8 111,833 9 111,833 10 111,833 11 111,833 12 111,833 13 150,517 14 150,517 15 150,517 16 150,517 17 150,517 18 150,517 19 165,568 20 165,568 21 165,568 22 165,568 23 165,568 24 165,568 25 182,125 26 182,125 27 182,125 28 182,125 29 182,125 30 182,125 31 200,338 32 200,338 33 200,338 34 200,338 35 200,338 36 200,338
Offline Events Cost 0 0 0 0 0 0 0 0 0 0 0 0 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333
Total Costs 101,667 101,667 101,667 101,667 101,667 101,667 111,833 111,833 111,833 111,833 111,833 111,833 167,183 167,183 167,183 167,183 167,183 167,183 182,235 182,235 182,235 182,235 182,235 182,235 215,459 215,459 215,459 215,459 215,459 215,459 233,671 233,671 233,671 233,671 233,671 233,671
Total (Banner) 4,590 9,180 13,770 20,655 27,540 34,425 58,860 68,670 78,480 88,290 98,100 107,910 132,300 143,325 158,025 172,725 187,425 202,125 240,720 257,040 273,360 289,680 306,000 322,320 334,560 346,800 394,680 408,135 421,590 435,045 448,500 461,955 475,410 488,865 502,320 515,775
Total (Adsense) 1,634 3,267 4,901 7,351 9,801 12,251 39,380 45,943 52,506 59,069 65,633 72,196 93,015 100,766 111,101 121,436 131,771 142,106 175,805 187,724 199,643 211,562 223,481 235,400 244,340 253,279 262,218 271,157 280,097 289,036 297,975 306,914 315,854 324,793 333,732 342,671
Average 3,112 6,224 9,335 14,003 18,671 23,338 49,120 57,306 65,493 73,680 81,866 90,053 112,658 122,046 134,563 147,081 159,598 172,116 208,263 222,382 236,502 250,621 264,741 278,860 289,450 300,039 328,449 339,646 350,843 362,040 373,238 384,435 395,632 406,829 418,026 429,223
Online Revenue per year
492,201
2,309,431
4,377,850
Total expense
Offline Revenue 0 0 0 0 0 0 0 0 0 0 0 0 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000
Total Revenue Per Year 3,112 6,224 9,335 14,003 18,671 23,338 49,120 57,306 65,493 73,680 81,866 90,053 145,991 155,379 167,896 180,414 192,931 205,449 241,596 255,715 269,835 283,954 298,074 312,193 339,450 350,039 378,449 389,646 400,843 412,040 423,238 434,435 445,632 456,829 468,026 479,223
Owners salaries 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000
Profit/Loss (with ProIit/Loss salaries) (consider 30 (consider 30 % tax) % tax) Profit % -98,555 0 -95,443 0 -92,332 0 -87,664 0 -82,996 0 -78,329 0 -62,713 0 -54,527 0 -46,340 0 -38,153 0 -29,967 0 -21,780 0 -21,192 0 -11,804 0 499 9,262 18,024 Take care 26,786 of initial 41,553 investmen 51,436 t 61,320 71,204 81,088 90,971 86,794 16,794 40 94,206 24,206 44 114,093 44,093 53 121,931 51,931 57 129,769 59,769 60 137,607 67,607 64 132,697 62,697 57 140,535 70,535 60 148,372 78,372 63 156,210 86,210 67 164,048 94,048 70 171,886 101,886 74
Profit % (with salaries)
8 11 20 24 28 31 27 30 34 37 40 44
doc_533571259.xlsx
Costs for first 3 years Website development 400000
Recurring costs recurring bandwidth and server promotions & advertising office rental, logistics Salary of two associates Salary of additional two associates Site monthly maitenance Total expense
Monthly 25,000 16,667 25,000 25,000 25,000 10,000 126,667
Assuming Costs increasing 10 % for every 6 mo 0.5 1 150,000 165,000 100,000 110,000 150,000 165,000 150,000 165,000 0 60,000 66,000 610,000 671,000
Rational for the target numbers Assumption1: Focus on Maharashtra Assumption2: Focus on Engineering and Other Science disciplines No of engineering colleges in Maharashtra Intake capacity No of engineering students considering vacant seats of abt 2530K No of other science discipline students (BSC, MSC, Mtech, MCA, MCM, diploma, etc) 348 1.33 L 100000 50000 4 years * 100000 for Engg. 3 years * 50000 for other Science disciplines Year2 Year3 14.50% 20%
Total target audience for all the years in graduation 550000 Year1 6%
No of registered students on the site = 20% of total target audience (6-9% every year for 1st 3 years)
33000
79750
115500
Google Adsense
CPC 16.5
CPM 5.5
3 years
Assuming Costs increasing 10 % for every 6 months (Years) 1.5 2 2.5 3 181,500 199,650 219,615 241,577 121,000 133,100 146,410 161,051 181,500 199,650 219,615 241,577 181,500 199,650 219,615 241,577 165,000 181,500 199,650 219,615 72,600 79,860 87,846 96,631 903,100 993,410 1,092,751 1,202,028
Total Cost 1,007,342 671,561 1,007,342 1,007,342 765,765 402,937 4,862,289
PROJECTING NO. OF DAILY VISITORS TO SITE No of registered users visiting daily No of unregiste red users visiting daily (Assumin g 2 * No. of reg visitors) 400 800 1,200 1,800 2,400 3,000 3,600 4,200 4,800 5,400 6,000 6,600 7,200 7,800 8,600 9,400 10,200 11,000 11,800 12,600 13,400 14,200 15,000 15,800 16,400 17,000 17,600 18,200 18,800 19,400 20,000 20,600 21,200 21,800 22,400 23,000 Total no of daily visitors No. of page views per month
No. of registered Month users
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
2,000 4,000 6,000 9,000 12,000 15,000 18,000 21,000 24,000 27,000 30,000 33,000 36,000 39,000 43,000 47,000 51,000 55,000 59,000 63,000 67,000 71,000 75,000 79,000 82,000 85,000 88,000 91,000 94,000 97,000 100,000 103,000 106,000 109,000 112,000 115,000
(Assumin g 10%) 200 400 600 900 1,200 1,500 1,800 2,100 2,400 2,700 3,000 3,300 3,600 3,900 4,300 4,700 5,100 5,500 5,900 6,300 6,700 7,100 7,500 7,900 8,200 8,500 8,800 9,100 9,400 9,700 10,000 10,300 10,600 10,900 11,200 11,500
(C + D) 600 1,200 1,800 2,700 3,600 4,500 5,400 6,300 7,200 8,100 9,000 9,900 10,800 11,700 12,900 14,100 15,300 16,500 17,700 18,900 20,100 21,300 22,500 23,700 24,600 25,500 26,400 27,300 28,200 29,100 30,000 30,900 31,800 32,700 33,600 34,500
E * 30 18,000 36,000 54,000 81,000 108,000 135,000 162,000 189,000 216,000 243,000 270,000 297,000 324,000 351,000 387,000 423,000 459,000 495,000 531,000 567,000 603,000 639,000 675,000 711,000 738,000 765,000 792,000 819,000 846,000 873,000 900,000 927,000 954,000 981,000 1,008,000 1,035,000
PROJECTING REVENUE FROM BANNER ADVERTISEMENTS ON HOME PAGE Revenue RHS LHS LHS No. of page from Panel nd RHS Panel Panel 3rd views per Portal LHS Top Top Panel 2 Month month header Banner Banner Banner 2nd Banner Banner
Rate 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
Assuming Rs. /CPM 18,000 36,000 54,000 81,000 108,000 135,000 162,000 189,000 216,000 243,000 270,000 297,000 324,000 351,000 387,000 423,000 459,000 495,000 531,000 567,000 603,000 639,000 675,000 711,000 738,000 765,000 792,000 819,000 846,000 873,000 900,000 927,000 954,000 981,000 1,008,000 1,035,000
50 900 1,800 2,700 4,050 5,400 6,750 8,100 9,450 10,800 12,150 13,500 14,850 16,200 17,550 19,350 21,150 22,950 24,750 26,550 28,350 30,150 31,950 33,750 35,550 36,900 38,250 39,600 40,950 42,300 43,650 45,000 46,350 47,700 49,050 50,400 51,750
20 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700
20 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700
20 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700
20 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700
10 180 360 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
PROJECTING REVENUE FROM BANNER ADVERTISEMENTS ON SECTIONAL PAGES No. of sectional page views per month (50% of Month Home page) Rate Rs. /CPM 1 9,000 2 18,000 3 27,000 4 40,500 5 54,000 6 67,500 7 81,000 8 94,500 Section RHS Panel Top Banner 10 90 180 270 405 540 675 810 945
Section Header 20 180 360 540 810 1,080 1,350 1,620 1,890
Section LHS Panel Top Banner 10 90 180 270 405 540 675 810 945
Section LHS Panel 2nd Banner 10 90 180 270 405 540 675 810 945
Section RHS Panel nd 2 Banner 10 90 180 270 405 540 675 810 945
Section LHS Panel 3rd Banner 5 45 90 135 203 270 338 405 473
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
108,000 121,500 135,000 148,500 162,000 175,500 193,500 211,500 229,500 247,500 265,500 283,500 301,500 319,500 337,500 355,500 369,000 382,500 396,000 409,500 423,000 436,500 450,000 463,500 477,000 490,500 504,000 517,500
2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
1,080 1,215 1,350 1,485 1,620 1,755 1,935 2,115 2,295 2,475 2,655 2,835 3,015 3,195 3,375 3,555 3,690 3,825 3,960 4,095 4,230 4,365 4,500 4,635 4,770 4,905 5,040 5,175
1,080 1,215 1,350 1,485 1,620 1,755 1,935 2,115 2,295 2,475 2,655 2,835 3,015 3,195 3,375 3,555 3,690 3,825 3,960 4,095 4,230 4,365 4,500 4,635 4,770 4,905 5,040 5,175
1,080 1,215 1,350 1,485 1,620 1,755 1,935 2,115 2,295 2,475 2,655 2,835 3,015 3,195 3,375 3,555 3,690 3,825 3,960 4,095 4,230 4,365 4,500 4,635 4,770 4,905 5,040 5,175
1,080 1,215 1,350 1,485 1,620 1,755 1,935 2,115 2,295 2,475 2,655 2,835 3,015 3,195 3,375 3,555 3,690 3,825 3,960 4,095 4,230 4,365 4,500 4,635 4,770 4,905 5,040 5,175
540 608 675 743 810 878 968 1,058 1,148 1,238 1,328 1,418 1,508 1,598 1,688 1,778 1,845 1,913 1,980 2,048 2,115 2,183 2,250 2,318 2,385 2,453 2,520 2,588
PROJECTING REVENUE FROM SMS, EMAILS, NEWSLETTER No. of Reg. Users opting for Newslette r (50%) 1,000 2,000 3,000 4,500 6,000 7,500 9,000 10,500 12,000 13,500 15,000 16,500 18,000 19,500 21,500 23,500 25,500 Newslette r Text Advertisin g SMS 0.2 200 400 600 900 1,200 1,500 1,800 2,100 2,400 2,700 3,000 3,300 3,600 3,900 4,300 4,700 5,100 0.75 750 1,500 2,250 3,375 4,500 5,625 6,750 7,875 9,000 10,125 11,250 12,375 13,500 14,625 16,125 17,625 19,125
No. of registered Month users Rate per user 1 2,000 2 4,000 3 6,000 4 9,000 5 12,000 6 15,000 7 18,000 8 21,000 9 24,000 10 27,000 11 30,000 12 33,000 13 36,000 14 39,000 15 43,000 16 47,000 17 51,000
Emails 1 1,000 2,000 3,000 4,500 6,000 7,500 9,000 10,500 12,000 13,500 15,000 16,500 18,000 19,500 21,500 23,500 25,500
18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
55,000 59,000 63,000 67,000 71,000 75,000 79,000 82,000 85,000 88,000 91,000 94,000 97,000 100,000 103,000 106,000 109,000 112,000 115,000
27,500 29,500 31,500 33,500 35,500 37,500 39,500 41,000 42,500 44,000 45,500 47,000 48,500 50,000 51,500 53,000 54,500 56,000 57,500
5,500 5,900 6,300 6,700 7,100 7,500 7,900 8,200 8,500 8,800 9,100 9,400 9,700 10,000 10,300 10,600 10,900 11,200 11,500
20,625 22,125 23,625 25,125 26,625 28,125 29,625 30,750 31,875 33,000 34,125 35,250 36,375 37,500 38,625 39,750 40,875 42,000 43,125
27,500 29,500 31,500 33,500 35,500 37,500 39,500 41,000 42,500 44,000 45,500 47,000 48,500 50,000 51,500 53,000 54,500 56,000 57,500
PROJECTING AVERAGE NUMBER Portal Month Header 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 LHS RHS RHS LHS Panel RHS Panel nd LHS Panel rd Top Panel Top nd Panel 2 Panel 3 2 3rd Banner Banner Banner Banner Banner Banner 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
30 31 32 33 34 35 36
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
REVENUE PROJECTIONS USING (Multiplying revenue from single ad Portal Month Header 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 900 1,800 2,700 4,050 5,400 6,750 8,100 9,450 10,800 12,150 13,500 14,850 16,200 17,550 19,350 21,150 22,950 24,750 26,550 28,350 30,150 31,950 33,750 35,550 36,900 38,250 39,600 40,950 42,300 43,650 45,000 46,350 47,700 49,050 50,400 51,750 LHS RHS RHS LHS Panel RHS Panel nd LHS Panel Top Panel Top nd Panel 2 Panel 3rd 2 3rd Banner Banner Banner Banner Banner Banner 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700 360 720 1,080 1,620 2,160 2,700 3,240 3,780 4,320 4,860 5,400 5,940 6,480 7,020 7,740 8,460 9,180 9,900 10,620 11,340 12,060 12,780 13,500 14,220 14,760 15,300 15,840 16,380 16,920 17,460 18,000 18,540 19,080 19,620 20,160 20,700 180 360 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350 180 360 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
ISEMENTS ON HOME PAGE RHS rd Panel 3 Banner Hot Spot
10 180 360 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
50 900 1,800 2,700 4,050 5,400 6,750 8,100 9,450 10,800 12,150 13,500 14,850 16,200 17,550 19,350 21,150 22,950 24,750 26,550 28,350 30,150 31,950 33,750 35,550 36,900 38,250 39,600 40,950 42,300 43,650 45,000 46,350 47,700 49,050 50,400 51,750
MENTS ON SECTIONAL PAGES
Section RHS Panel 3rd Banner 5 45 90 135 203 270 338 405 473
Spotligh t (Advert orial) 20 180 360 540 810 1,080 1,350 1,620 1,890
Video Spotlight 20 180 360 540 810 1,080 1,350 1,620 1,890
540 608 675 743 810 878 968 1,058 1,148 1,238 1,328 1,418 1,508 1,598 1,688 1,778 1,845 1,913 1,980 2,048 2,115 2,183 2,250 2,318 2,385 2,453 2,520 2,588
2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
PROJECTING AVERAGE NUMBER OF ADVERTISEMENTS Section Section RHS Section LHS Panel Hot Spot Panel Header Top Top Banner Banner 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 1 2 2 2 1 2 2 2 1 2 2 2 1 2 2 2 1 2 2 2 1 3 3 3 1 3 3 3 1 3 3 3 1 3 3 3 1 3 3 3 1 3 3 3 1 3 3 3 1 3 3 3 1 4 4 4 1 4 4 4 1 4 4 4
SECURED Section Section LHS RHS Panel Panel 2nd 2nd Banner Banner 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4
Section LHS Panel 3rd Banner 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 3 3 4 4 4
Section RHS Panel 3rd Banner 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 3 3 4 4 4
1 1 1 1 1 1 1
4 4 4 4 4 4 4
4 4 4 4 4 4 4
4 4 4 4 4 4 4
4 4 4 4 4 4 4
4 4 4 4 4 4 4
4 4 4 4 4 4 4
4 4 4 4 4 4 4
REVENUE PROJECTIONS USING DIFFERENT ADVERTISING MECHANISMS (Multiplying revenue from single advertisement * No. of advertisement secured) Section Section Section Section Section LHS RHS LHS RHS Section LHS Panel Panel Panel Panel Hot Spot Panel Header Top nd nd Top 2 2 3rd Banner Banner: Banner Banner Banner 900 180 90 90 90 90 45 1,800 360 180 180 180 180 90 2,700 540 270 270 270 270 135 4,050 810 405 405 405 405 203 5,400 1,080 540 540 540 540 270 6,750 1,350 675 675 675 675 338 8,100 1,620 810 810 810 810 405 9,450 1,890 945 945 945 945 473 10,800 2,160 1,080 1,080 1,080 1,080 540 12,150 2,430 1,215 1,215 1,215 1,215 608 13,500 2,700 1,350 1,350 1,350 1,350 675 14,850 2,970 1,485 1,485 1,485 1,485 743 16,200 6,480 3,240 3,240 3,240 3,240 1,620 17,550 7,020 3,510 3,510 3,510 3,510 1,755 19,350 7,740 3,870 3,870 3,870 3,870 1,935 21,150 8,460 4,230 4,230 4,230 4,230 2,115 22,950 9,180 4,590 4,590 4,590 4,590 2,295 24,750 9,900 4,950 4,950 4,950 4,950 2,475 26,550 15,930 7,965 7,965 7,965 7,965 3,983 28,350 17,010 8,505 8,505 8,505 8,505 4,253 30,150 18,090 9,045 9,045 9,045 9,045 4,523 31,950 19,170 9,585 9,585 9,585 9,585 4,793 33,750 20,250 10,125 10,125 10,125 10,125 5,063 35,550 21,330 10,665 10,665 10,665 10,665 5,333 36,900 22,140 11,070 11,070 11,070 11,070 5,535 38,250 22,950 11,475 11,475 11,475 11,475 5,738 39,600 31,680 15,840 15,840 15,840 15,840 7,920 40,950 32,760 16,380 16,380 16,380 16,380 8,190 42,300 33,840 16,920 16,920 16,920 16,920 8,460 43,650 34,920 17,460 17,460 17,460 17,460 8,730 45,000 36,000 18,000 18,000 18,000 18,000 9,000 46,350 37,080 18,540 18,540 18,540 18,540 9,270 47,700 38,160 19,080 19,080 19,080 19,080 9,540 49,050 39,240 19,620 19,620 19,620 19,620 9,810 50,400 40,320 20,160 20,160 20,160 20,160 10,080 51,750 41,400 20,700 20,700 20,700 20,700 10,350
Section RHS Panel 3rd Banner 45 90 135 203 270 338 405 473 540 608 675 743 1,620 1,755 1,935 2,115 2,295 2,475 3,983 4,253 4,523 4,793 5,063 5,333 5,535 5,738 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350
Spotligh Video t Spotlig (Adverto ht rial) 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 3 3 4 4 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Newslett er Text SMS EAdvertisi Alerts Mailers ng 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
4 4 4 4 4 4 4
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1
ed) Spotligh Video t Spotlig (Adverto ht rial) 180 360 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 2,970 6,480 7,020 7,740 8,460 9,180 9,900 15,930 17,010 18,090 19,170 20,250 21,330 22,140 22,950 31,680 32,760 33,840 34,920 36,000 37,080 38,160 39,240 40,320 41,400 180 360 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 2,970 3,240 3,510 3,870 4,230 4,590 4,950 5,310 5,670 6,030 6,390 6,750 7,110 7,380 7,650 7,920 8,190 8,460 8,730 9,000 9,270 9,540 9,810 10,080 10,350 Newslett er Text SMS ETotal Advertisi Alerts Mailers ng 0 0 0 0 0 0 1,800 2,100 2,400 2,700 3,000 3,300 3,600 3,900 4,300 4,700 5,100 5,500 5,900 6,300 6,700 7,100 7,500 7,900 8,200 8,500 8,800 9,100 9,400 9,700 10,000 10,300 10,600 10,900 11,200 11,500 0 0 0 0 0 0 6,750 7,875 9,000 10,125 11,250 12,375 13,500 14,625 16,125 17,625 19,125 20,625 22,125 23,625 25,125 26,625 28,125 29,625 30,750 31,875 33,000 34,125 35,250 36,375 37,500 38,625 39,750 40,875 42,000 43,125 0 0 0 0 0 0 9,000 10,500 12,000 13,500 15,000 16,500 18,000 19,500 21,500 23,500 25,500 27,500 29,500 31,500 33,500 35,500 37,500 39,500 41,000 42,500 44,000 45,500 47,000 48,500 50,000 51,500 53,000 54,500 56,000 57,500 4,590 9,180 13,770 20,655 27,540 34,425 58,860 68,670 78,480 88,290 98,100 107,910 132,300 143,325 158,025 172,725 187,425 202,125 240,720 257,040 273,360 289,680 306,000 322,320 334,560 346,800 394,680 408,135 421,590 435,045 448,500 461,955 475,410 488,865 502,320 515,775
PROJECTING NO. OF DAILY VISITORS TO SITE No of No of registered unregistere No. of users d users Total no of No. of registered visiting visiting daily page views Month users daily daily visitors per month (Assuming 2 * No. of (Assumin reg g 10%) visitors) (C + D) E * 30 1 2,000 200 400 600 18,000 2 4,000 400 800 1,200 36,000 3 6,000 600 1,200 1,800 54,000 4 9,000 900 1,800 2,700 81,000 5 12,000 1,200 2,400 3,600 108,000 6 15,000 1,500 3,000 4,500 135,000 7 18,000 1,800 3,600 5,400 162,000 8 21,000 2,100 4,200 6,300 189,000 9 24,000 2,400 4,800 7,200 216,000 10 27,000 2,700 5,400 8,100 243,000 11 30,000 3,000 6,000 9,000 270,000 12 33,000 3,300 6,600 9,900 297,000 13 36,000 3,600 7,200 10,800 324,000 14 39,000 3,900 7,800 11,700 351,000 15 43,000 4,300 8,600 12,900 387,000 16 47,000 4,700 9,400 14,100 423,000 17 51,000 5,100 10,200 15,300 459,000 18 55,000 5,500 11,000 16,500 495,000 19 59,000 5,900 11,800 17,700 531,000 20 63,000 6,300 12,600 18,900 567,000 21 67,000 6,700 13,400 20,100 603,000 22 71,000 7,100 14,200 21,300 639,000 23 75,000 7,500 15,000 22,500 675,000 24 79,000 7,900 15,800 23,700 711,000 25 82,000 8,200 16,400 24,600 738,000 26 85,000 8,500 17,000 25,500 765,000 27 88,000 8,800 17,600 26,400 792,000 28 91,000 9,100 18,200 27,300 819,000 29 94,000 9,400 18,800 28,200 846,000 30 97,000 9,700 19,400 29,100 873,000 31 100,000 10,000 20,000 30,000 900,000 32 103,000 10,300 20,600 30,900 927,000 33 106,000 10,600 21,200 31,800 954,000 34 109,000 10,900 21,800 32,700 981,000 35 112,000 11,200 22,400 33,600 1,008,000 36 115,000 11,500 23,000 34,500 1,035,000
No. of page views per Month month Assuming Rate Rs. /CPM
PROJECTING CPM Revenue from Portal LHS Top header Banner 5.5 5.5
REVENUE FROM GOOGLE ADSENSE ON HOME PAGE RHS RHS Panel LHS Panel Panel 2nd Top Banner 2nd Banner Banner 5.5 5.5 5.5
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
18,000 36,000 54,000 81,000 108,000 135,000 162,000 189,000 216,000 243,000 270,000 297,000 324,000 351,000 387,000 423,000 459,000 495,000 531,000 567,000 603,000 639,000 675,000 711,000 738,000 765,000 792,000 819,000 846,000 873,000 900,000 927,000 954,000 981,000 1,008,000 1,035,000
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
No. of sectional page views per month (50% of Home Month page) Rate Rs. /CPM 1 9,000 2 18,000 3 27,000 4 40,500 5 54,000 6 67,500 7 81,000 8 94,500 9 108,000
PROJECTING CPM REVENUE FROM GOOGLE ADSENSE ON SECTIONAL PAGES
Section Header 5.5 50 99 149 223 297 371 446 520 594
Section Section LHS RHS Panel Panel Top Top Banner Banner: 5.5 5.5 50 50 99 99 149 149 223 223 297 297 371 371 446 446 520 520 594 594
Section LHS Panel nd 2 Banner 5.5 50 99 149 223 297 371 446 520 594
Section RHS nd Panel 2 Banner 5.5 50 99 149 223 297 371 446 520 594
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
121,500 135,000 148,500 162,000 175,500 193,500 211,500 229,500 247,500 265,500 283,500 301,500 319,500 337,500 355,500 369,000 382,500 396,000 409,500 423,000 436,500 450,000 463,500 477,000 490,500 504,000 517,500
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
PROJECTING REVENUE FROM SMS, EMAILS, NEWSLETTER No. of Registere d Users No. of opting for Newsletter registered Newslette Text Month users r (50%) Advertising SMS Emails Rate per user 0.2 0.75 1 1 2,000 1,000 200 750 1,000 2 4,000 2,000 400 1,500 2,000 3 6,000 3,000 600 2,250 3,000 4 9,000 4,500 900 3,375 4,500 5 12,000 6,000 1,200 4,500 6,000 6 15,000 7,500 1,500 5,625 7,500 7 18,000 9,000 1,800 6,750 9,000 8 21,000 10,500 2,100 7,875 10,500 9 24,000 12,000 2,400 9,000 12,000 10 27,000 13,500 2,700 10,125 13,500 11 30,000 15,000 3,000 11,250 15,000 12 33,000 16,500 3,300 12,375 16,500 13 36,000 18,000 3,600 13,500 18,000 14 39,000 19,500 3,900 14,625 19,500 15 43,000 21,500 4,300 16,125 21,500 16 47,000 23,500 4,700 17,625 23,500 17 51,000 25,500 5,100 19,125 25,500 18 55,000 27,500 5,500 20,625 27,500
19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
59,000 63,000 67,000 71,000 75,000 79,000 82,000 85,000 88,000 91,000 94,000 97,000 100,000 103,000 106,000 109,000 112,000 115,000
29,500 31,500 33,500 35,500 37,500 39,500 41,000 42,500 44,000 45,500 47,000 48,500 50,000 51,500 53,000 54,500 56,000 57,500
5,900 6,300 6,700 7,100 7,500 7,900 8,200 8,500 8,800 9,100 9,400 9,700 10,000 10,300 10,600 10,900 11,200 11,500
22,125 23,625 25,125 26,625 28,125 29,625 30,750 31,875 33,000 34,125 35,250 36,375 37,500 38,625 39,750 40,875 42,000 43,125
29,500 31,500 33,500 35,500 37,500 39,500 41,000 42,500 44,000 45,500 47,000 48,500 50,000 51,500 53,000 54,500 56,000 57,500
PROJECTING AVERAGE NUMB Portal Header 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 LHS Panel LHS Panel RHS Panel LHS Panel RHS Panel Top 3rd Top Banner 2nd Banner 2nd Banner Banner Banner 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Month 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
31 32 33 34 35 36
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
REVENUE PROJECTIONS US (Multiplying revenue from sing Portal Header 99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693 LHS Panel LHS Panel RHS Panel LHS Panel RHS Panel rd Top 3 Top Banner 2nd Banner 2nd Banner Banner Banner 99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693 99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693 99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693 99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693 99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
Month 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
OOGLE ADSENSE ON HOME PAGE RHS LHS Panel Panel 3rd 3rd Banner Banner 5.5 5.5 Hot Spot 5.5
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
99 198 297 446 594 743 891 1,040 1,188 1,337 1,485 1,634 1,782 1,931 2,129 2,327 2,525 2,723 2,921 3,119 3,317 3,515 3,713 3,911 4,059 4,208 4,356 4,505 4,653 4,802 4,950 5,099 5,247 5,396 5,544 5,693
GLE ADSENSE ON SECTIONAL PAGES
Section LHS Panel rd 3 Banner 5.5 50 99 149 223 297 371 446 520 594
Section RHS rd Panel 3 Banner 5.5 50 99 149 223 297 371 446 520 594
Spotlig ht (Advert orial) 5.5 50 99 149 223 297 371 446 520 594
Video Spotlight 5.5 50 99 149 223 297 371 446 520 594
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846
PROJECTING AVERAGE NUMBER OF ADVERTISEMENTS Section Section LHS RHS RHS Panel Section Hot Spot Panel Panel Header 3rd Banner Top Top Banner Banner: 1 1 2 2 2 1 1 2 2 2 1 1 2 2 2 1 1 2 2 2 1 1 2 2 2 1 1 2 2 2 1 1 4 4 4 1 1 4 4 4 1 1 4 4 4 1 1 4 4 4 1 1 4 4 4 1 1 4 4 4 1 1 6 6 6 1 1 6 6 6 1 1 6 6 6 1 1 6 6 6 1 1 6 6 6 1 1 6 6 6 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8 1 1 8 8 8
SECURED Section LHS Panel nd 2 Banner 2 2 2 2 2 2 4 4 4 4 4 4 6 6 6 6 6 6 8 8 8 8 8 8 8 8 8 8 8 8
Section RHS Panel nd 2 Banner 2 2 2 2 2 2 4 4 4 4 4 4 6 6 6 6 6 6 8 8 8 8 8 8 8 8 8 8 8 8
Section LHS Panel rd 3 Banner 2 2 2 2 2 2 4 4 4 4 4 4 6 6 6 6 6 6 8 8 8 8 8 8 8 8 8 8 8 8
1 1 1 1 1 1
1 1 1 1 1 1
8 8 8 8 8 8
8 8 8 8 8 8
8 8 8 8 8 8
8 8 8 8 8 8
8 8 8 8 8 8
8 8 8 8 8 8
REVENUE PROJECTIONS USING DIFFERENT ADVERTISING MECHANISMS (Multiplying revenue from single advertisement * No. of advertisement secured) Section Section Section Section Section LHS RHS LHS LHS RHS RHS Panel Section Panel Panel Panel Hot Spot Panel Panel Header 3rd Banner Top Top 2nd 2nd 3rd Banner Banner: Banner Banner Banner 99 99 99 99 99 99 99 99 198 198 198 198 198 198 198 198 297 297 297 297 297 297 297 297 446 446 446 446 446 446 446 446 594 594 594 594 594 594 594 594 743 743 743 743 743 743 743 743 891 891 1,782 1,782 1,782 1,782 1,782 1,782 1,040 1,040 2,079 2,079 2,079 2,079 2,079 2,079 1,188 1,188 2,376 2,376 2,376 2,376 2,376 2,376 1,337 1,337 2,673 2,673 2,673 2,673 2,673 2,673 1,485 1,485 2,970 2,970 2,970 2,970 2,970 2,970 1,634 1,634 3,267 3,267 3,267 3,267 3,267 3,267 1,782 1,782 5,346 5,346 5,346 5,346 5,346 5,346 1,931 1,931 5,792 5,792 5,792 5,792 5,792 5,792 2,129 2,129 6,386 6,386 6,386 6,386 6,386 6,386 2,327 2,327 6,980 6,980 6,980 6,980 6,980 6,980 2,525 2,525 7,574 7,574 7,574 7,574 7,574 7,574 2,723 2,723 8,168 8,168 8,168 8,168 8,168 8,168 2,921 2,921 11,682 11,682 11,682 11,682 11,682 11,682 3,119 3,119 12,474 12,474 12,474 12,474 12,474 12,474 3,317 3,317 13,266 13,266 13,266 13,266 13,266 13,266 3,515 3,515 14,058 14,058 14,058 14,058 14,058 14,058 3,713 3,713 14,850 14,850 14,850 14,850 14,850 14,850 3,911 3,911 15,642 15,642 15,642 15,642 15,642 15,642 4,059 4,059 16,236 16,236 16,236 16,236 16,236 16,236 4,208 4,208 16,830 16,830 16,830 16,830 16,830 16,830 4,356 4,356 17,424 17,424 17,424 17,424 17,424 17,424 4,505 4,505 18,018 18,018 18,018 18,018 18,018 18,018 4,653 4,653 18,612 18,612 18,612 18,612 18,612 18,612 4,802 4,802 19,206 19,206 19,206 19,206 19,206 19,206 4,950 4,950 19,800 19,800 19,800 19,800 19,800 19,800 5,099 5,099 20,394 20,394 20,394 20,394 20,394 20,394 5,247 5,247 20,988 20,988 20,988 20,988 20,988 20,988 5,396 5,396 21,582 21,582 21,582 21,582 21,582 21,582 5,544 5,544 22,176 22,176 22,176 22,176 22,176 22,176 5,693 5,693 22,770 22,770 22,770 22,770 22,770 22,770
Section RHS Panel rd 3 Banner 2 2 2 2 2 2 4 4 4 4 4 4 6 6 6 6 6 6 8 8 8 8 8 8 8 8 8 8 8 8
Newslett Spotlight Video er Text SMS (Adverto Spotlig Advertisi Alerts rial) ht ng 2 2 2 2 2 2 4 4 4 4 4 4 6 6 6 6 6 6 8 8 8 8 8 8 8 8 8 8 8 8 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
EMailers 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
8 8 8 8 8 8
8 8 8 8 8 8
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
ANISMS ent secured)
Section RHS Panel 3rd Banner 99 198 297 446 594 743 1,782 2,079 2,376 2,673 2,970 3,267 5,346 5,792 6,386 6,980 7,574 8,168 11,682 12,474 13,266 14,058 14,850 15,642 16,236 16,830 17,424 18,018 18,612 19,206 19,800 20,394 20,988 21,582 22,176 22,770
Newslett Spotlight Video er Text SMS (Adverto Spotlig Advertisi Alerts rial) ht ng 99 198 297 446 594 743 1,782 2,079 2,376 2,673 2,970 3,267 5,346 5,792 6,386 6,980 7,574 8,168 11,682 12,474 13,266 14,058 14,850 15,642 16,236 16,830 17,424 18,018 18,612 19,206 19,800 20,394 20,988 21,582 22,176 22,770 50 99 149 223 297 371 446 520 594 668 743 817 891 965 1,064 1,163 1,262 1,361 1,460 1,559 1,658 1,757 1,856 1,955 2,030 2,104 2,178 2,252 2,327 2,401 2,475 2,549 2,624 2,698 2,772 2,846 0 0 0 0 0 0 1,800 2,100 2,400 2,700 3,000 3,300 3,600 3,900 4,300 4,700 5,100 5,500 5,900 6,300 6,700 7,100 7,500 7,900 8,200 8,500 8,800 9,100 9,400 9,700 10,000 10,300 10,600 10,900 11,200 11,500 0 0 0 0 0 0 6,750 7,875 9,000 10,125 11,250 12,375 13,500 14,625 16,125 17,625 19,125 20,625 22,125 23,625 25,125 26,625 28,125 29,625 30,750 31,875 33,000 34,125 35,250 36,375 37,500 38,625 39,750 40,875 42,000 43,125
EMailers 0 0 0 0 0 0 9,000 10,500 12,000 13,500 15,000 16,500 18,000 19,500 21,500 23,500 25,500 27,500 29,500 31,500 33,500 35,500 37,500 39,500 41,000 42,500 44,000 45,500 47,000 48,500 50,000 51,500 53,000 54,500 56,000 57,500
Total 1,634 3,267 4,901 7,351 9,801 12,251 39,380 45,943 52,506 59,069 65,633 72,196 93,015 100,766 111,101 121,436 131,771 142,106 175,805 187,724 199,643 211,562 223,481 235,400 244,340 253,279 262,218 271,157 280,097 289,036 297,975 306,914 315,854 324,793 333,732 342,671
Costs
Revenue
Online Month Cost 1 101,667 2 101,667 3 101,667 4 101,667 5 101,667 6 101,667 7 111,833 8 111,833 9 111,833 10 111,833 11 111,833 12 111,833 13 150,517 14 150,517 15 150,517 16 150,517 17 150,517 18 150,517 19 165,568 20 165,568 21 165,568 22 165,568 23 165,568 24 165,568 25 182,125 26 182,125 27 182,125 28 182,125 29 182,125 30 182,125 31 200,338 32 200,338 33 200,338 34 200,338 35 200,338 36 200,338
Offline Events Cost 0 0 0 0 0 0 0 0 0 0 0 0 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333
Total Costs 101,667 101,667 101,667 101,667 101,667 101,667 111,833 111,833 111,833 111,833 111,833 111,833 167,183 167,183 167,183 167,183 167,183 167,183 182,235 182,235 182,235 182,235 182,235 182,235 215,459 215,459 215,459 215,459 215,459 215,459 233,671 233,671 233,671 233,671 233,671 233,671
Total (Banner) 4,590 9,180 13,770 20,655 27,540 34,425 58,860 68,670 78,480 88,290 98,100 107,910 132,300 143,325 158,025 172,725 187,425 202,125 240,720 257,040 273,360 289,680 306,000 322,320 334,560 346,800 394,680 408,135 421,590 435,045 448,500 461,955 475,410 488,865 502,320 515,775
Total (Adsense) 1,634 3,267 4,901 7,351 9,801 12,251 39,380 45,943 52,506 59,069 65,633 72,196 93,015 100,766 111,101 121,436 131,771 142,106 175,805 187,724 199,643 211,562 223,481 235,400 244,340 253,279 262,218 271,157 280,097 289,036 297,975 306,914 315,854 324,793 333,732 342,671
Average 3,112 6,224 9,335 14,003 18,671 23,338 49,120 57,306 65,493 73,680 81,866 90,053 112,658 122,046 134,563 147,081 159,598 172,116 208,263 222,382 236,502 250,621 264,741 278,860 289,450 300,039 328,449 339,646 350,843 362,040 373,238 384,435 395,632 406,829 418,026 429,223
Online Revenue per year
492,201
2,309,431
4,377,850
Total expense
Offline Revenue 0 0 0 0 0 0 0 0 0 0 0 0 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 33,333 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000
Total Revenue Per Year 3,112 6,224 9,335 14,003 18,671 23,338 49,120 57,306 65,493 73,680 81,866 90,053 145,991 155,379 167,896 180,414 192,931 205,449 241,596 255,715 269,835 283,954 298,074 312,193 339,450 350,039 378,449 389,646 400,843 412,040 423,238 434,435 445,632 456,829 468,026 479,223
Owners salaries 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000
Profit/Loss (with ProIit/Loss salaries) (consider 30 (consider 30 % tax) % tax) Profit % -98,555 0 -95,443 0 -92,332 0 -87,664 0 -82,996 0 -78,329 0 -62,713 0 -54,527 0 -46,340 0 -38,153 0 -29,967 0 -21,780 0 -21,192 0 -11,804 0 499 9,262 18,024 Take care 26,786 of initial 41,553 investmen 51,436 t 61,320 71,204 81,088 90,971 86,794 16,794 40 94,206 24,206 44 114,093 44,093 53 121,931 51,931 57 129,769 59,769 60 137,607 67,607 64 132,697 62,697 57 140,535 70,535 60 148,372 78,372 63 156,210 86,210 67 164,048 94,048 70 171,886 101,886 74
Profit % (with salaries)
8 11 20 24 28 31 27 30 34 37 40 44
doc_533571259.xlsx