finances and marketing B plan

TASK AS PRESENTED ? To open an innovative business with a budget of 5 crores

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Opening a sports complex which has most of indoor sports to encourage sports in the city

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It’s a partnership firm The name is UNION SPORTS CLUB One of the proprietor brings in cash of 3,00,00,000 crores Other two proprietor bring in cash of 2,00,00,000 crores Profit is shared in ratio :3:1:1 Its sports complex of 6000sq feet It is locates in sai darshan road ,Indira nagar land mark 80 feet road

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To open a sports complex which involves all kind of indoor sports with professional coaches for each sport and it should be one of the best indoor sports complex in India

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to get best possible coaches and give best coaching to provide good ambience to establish branches all over the country to recover the investment within time to maximizes our profit in short time

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sai darshan road ,Indira nagar Land mark 80feet road only sports complex in surrounding area residential area Many students age groups in this area

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Only sports complex which has Ice hockey in India

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indoor cricket practices ,ice hockey ,snooker and billiards ,swimming pool ,squash .badminton ,tennis ,boxing ,table tennis, gym ,basketball, aerobic and yoga Specialized coaching facilities by coaches Memberships

Strengths Specialized senior Coaches Indoor sports facilities Customized interior sports court Residential area around ? Weakness Coaches leaving the job Maintenances cost of indoor sports Depreciation of sports material and equipment
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Opportunities Only sports complex around the area Has coaching facilities ? Threats India nagar club Local coaching centers
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Segmentation: Demographic :all age group Psychographic :sports interested people Geographic :no specific area ? Targeting :all age groups ? Positioning : We position our self as one of the best indoor sports coaching facilities among other sports coaching centers
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calling a sportsman to inaugurate the complex pamphlets banners word of mouth publicity advertisement in newspaper sponsoring

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Sportsman Pamphlets (1.5 x 10000) Banners (500x 50) Newspaper (9x 65000) Sponsorship TOTAL

= 2, 50,000 = 15,000 = 25000 =5, 85,000 = 1, 25,000 = 10,00,000

SOURCES OF FINANCE ? 5, 00, 00,000 crores bought into the business by the proprietor ? One of the proprietor brings in cash of = 3, 00, 00,000 ? Other two proprietor brings in cash of= 2, 00, 00,000 ? Profit sharing ratio of partners will be = 3:1:1

PARTICULAR Swimming pool (25m*21m) SBA designer snooker table 12’*6’ (1,00,000rs*2) SBA pool table 8’*4’ (50000rs*3) SBA American pool table 9’ (90,000rs*2) SBA table tennis table 9’*4.5’ (15000rs*10) Leverage velocity plus blowing machine (2,25,000rs*2) Cricket pitch (26,500rs*8) Rebound Squash court (4*3,00,000rs) Vinex boxing ring Rhino sports multipurpose Indoor tennis court /basketball court /badminton court

RS. 67,06,000 2,00,000

1,50,000

1,80,000

1,50,000

6,05,000

2,12,000

12,00,000

6,87,500 4,08,000

Gym(all basic equipment’s) Ice hockey skating rink 15m*10m (CUSTOM ICE INC.) Lenovo Think center A55 8985AN3 desktop computer (5*33,595rs) Blue star Centralized AC (Cassette Model 4.0 Ton at 1,07,000rs*5) TOTAL

80,00,000 40,00,000 1,67,975 5,35,000 2,32,01,475

PARTICULAR lease for period of 10 years (to be written of 1/10 every year )
Electric deposited (BESCOM) Water deposited (BWSSB) Telephone deposit (AIRTEL) Salary Licenses for sports permit for 5 years (by Sports Authority of India) Furniture (including 4 cabinet ) Swimming pool maintenances (40,000rs per month given as contract to crystal swimming pool India ) Ice hockey skating rink maintenances (80,000rs per month as contract to customice Inc.) Office equipment Total

RS 1,00,00,000
10,000 5,000 4000 84,36,000 3,60,000 10,00,000 4,80,000 9,60,000 70,000 2,13,25,000

PARTICULAR

1ST YEAR RS

2ND YEAR RS 7,50,000 5,05,000 1,02,000 35,000 2,15,000 25,000 6,00,000 22,32,000

Advertisement Electric bill Water bill Telephone bill Maintenances charges Printing and stationery Sports material total

10,00,000 5,00,000 1,00,000 30,000 2,00,000 20,000 6,00,000 24,50,000

Particular

No of people

Cost for coaching 15 days RS

Per month Total RS

Total for year

RS

Tennis Squash Badminton Table tennis Swimming Aerobic/yoga Cricket practices Basket ball Billiards Ice hockey Boxing gym

20 15 25 30 34 10 18 25 28 20 15 30

1500 2000 1200 1300 2000 950 1500 1500 1200 5000 2200 500

60,000 30,000 30,000 78,000 1,36,000 19000 54,000 75,000 67,200 2,00,000 66,000 30,000 TOTAL

7,20,000 7,20,000 7,20,000 9,36,000 16,32,000 2,28,000 6,48,000 9,00,000 8,06,400 24,00,000 7,92,000 3,60,000 1,08,62,400

Membership

Time limit /cost

No. of people applied

total

GYM Any 1 game membership (except ice hockey ) Ice hockey membership All membership Life time membership

1 year /10,000 1 year/25,000 1 year/78,000 1 year/1,00,000 Life time/25,00,000

25 15 5 2 2 TOTAL

2,50,000 3,75,000 3,90,000 2,00,000 50,00,000 62,15,000

TOTAL INCOME FOR A YEAR EXPECTED – 1, 08, 62,400+62, 15,000=1, 70, 77,400

DR particular
RS RS

CR particular RS RS

Salary
Electric bill Telephone bill Water bill Maintenances charges Add: swimming pool Ice rink Furniture depreciation (20%WDV) Computer depreciation (40% WDV) Sports material Depreciation
6,00,000*15% 1,67,975*40% 2,00,000 4,80,000 9,60,000 10,00,000*20%

84,36,000
5,00,000 30,000 1,00,000

Income

1,70,77,400

16,40,000 2,00,000

67,190

90,000

(15%WDV)
Advertisement
10,00,000

Printing and stationery

20,000

lease written off

10,00,000

NET PROFIT BEFORE

39,94,210

TAX
IT tax (30%) Education cess (3%) 39,94,210*30%= 12,34,211

11,98,263+
11,98,263*3%= 35,948

NET PROFIT

27,59,999

TOTAL

1,70,77,400

TOTAL

1,70,77,400

LIABILITIES Capital Add :profit Less: excess capital

RS 5,00,00,000 27,59,999 2,11,52,714

RS

ASSETS Lease Written off

RS 1,00,00,000 10,00,000

RS 90,00,000 10,000

3,16,07,285

Electric deposit

withdrawn
In ratio 3:1:1 1st proprietor =1,26,91,625rs 2nd proprietor =42,30,542rs

3rd proprietor
=42,30,542rs Telephone deposit Water deposit 4,000 5,000

Licenses
Furniture Depreciation computer depreciation Blue star AC 10,00,000 2,00,000 1,67,975 67,190

3,60,000
8,00,000 1,00,785 5,35,000

Total Sports equipment
(except swimming pool)

1,57,92,500

Cash in hand Cash in bank TOTAL 3,16,07,285 TOTAL

10,00,000 40,00,000 3,16,07,285

DR Particular RS RS Particular RS RS

CR

Salary

84,36,000

Income

2,00,00,000

Electric bill Telephone bill

5,05,000 35,000

Water bill

1,02,000

Maintenances charges
Add: swimming pool Ice rink

2,15,000

16,55,000

4,80,000 9,60,000 Furniture depreciation (20%WDV) 8,00,000*20% 1,60,000

Sports material Depreciation (15%WDV)

5,10,000*15%

76,500

Advertisement

7,50,000

Printing and
stationery lease written off 90,00,000*1/10

25,000

9,00,000

Sports material Depreciation (15%WDV)

1,66,500*15%

24,975

Computer depreciation (40% WDV) NET PROFIT BEFORE TAX IT tax (30%)

1,00,785*40%

40,314

72,90,211

72,90,211*30% =21,87,063

22,52,675

Education cess (3%)

+2187063*3%
=65,612

NET PROFIT TOTAL

50,37,536 2,00,00,000 2,00,00,000

LIABILTIES Capital

RS 3,16,07,285

RS

ASSESTS Lease Written off

RS 90,00,000 9,00,000

RS 81,00,000

Add :profit
Less: Profit DrawingIn ratio 3:1:1 1st proprietor

50,37,536
36,37,850

Electric deposit
Telephone deposit

10,000
4000

=21,82,710rs
2ndproprietor =7,27,570rs 3rd proprietor =7,27,570rs

4,02,82,671

Water deposit Licenses Furniture Depreciation computer depreciation Blue star AC Total Sports equipment (except swimming pool) 8,00,000 1,60,000 1,00,785 40,314

5000 3,60,000 6,40,000

60,471 5,35,000 1,57,92,500

Cash in hand
Cash in bank TOTAL 4,02,82,671 TOTAL

25,00,000
50,00,000 4,02,82,671

PARTICUALR Swimming coach Badminton coach Table tennis coach Tennis coach Boxing coach Squash coach Ice hockey coach

PER MONTH SALARY 20,000 18,000 18,000 20,000 20,000 19,000 27,000

Aerobic/yoga coach
Basketball coach Gym trainer (2) billiards coach Cricket coach Head HR manager HR manager (3) Staff (10) assistant coaches (26) Secretary(2) Security guard (2)

16,000
18,000 18,000 16,000 18,000 25,000 18,000 6,000 12,000 16,000 6000

RETURN ON INVESTMENT Net profit after tax/start up investment 27,59,999/2,32,01,475*100 =11.89% ? BREAK EVEN ANALYES Total fixed cost /contribution margin Contribution Margin =sales-vc cm(sales)=sales-vc/sales*100 =14627400 Break even=2,13,25,000/14627400=1.5 years Break even in terms of sales=2,13,25,000 ? PAY BACK PERIOD Initial investment/annual cash flow 2,32,01,475/1,70,77,400 =1.35 years
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CORE VALUES Exceptional we are committed to creating exceptional experiences that delight our employees and customers. Involved we are inclusive, open, and actively engaged with our customers, partners, employees, and the communities we serve. Respect Giving due respect to self and others and maintain the environment of team work and growth. Quality giving the best and unmatched results for all round satisfaction. Passion Putting the heart and mind in the work to get the best
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Fun Having fun and celebrating small successes in our journey to achieve big Efficiency being efficient and effective in our approach to give best solution each time. Community service A sense of responsibility and contribution to society that define our existence Work-life Balance Maintaining Healthy life and work balance for workers. Safety Ensuring the safety of people and making sure to give them trouble free experience.

Principles to live by and these Principles apply to an individual, an organization, a country or to an entire society as a whole. Code of Moral ethics: Moral codes are our value systems that we believe in. Morality is the inner voice of conscience that helps us determine what is right and what is wrong. Code of Personal Ethics: Such ethics are applied to an individual’s personal conduct in daily life. How we Behave with others? What moral values we imbibe? How we look upon humanity? How we maintain our own integrity? These are a few examples of one’s personal code of conduct. Code of Societal Ethics: When the ethics are applied to an entire society we term them as societal code of conduct. A society is a group of individuals and they too have a rulebook regarding their beliefs about culture, religion, race and their own beliefs by which they are identified

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Code of Business Ethics: These are ethics that prevent an organization from doing activities that may harm the interests of other organizations, individual society or the country. Code of Professional Ethics: ethics that teach us how to behave with our colleagues in the profession also help us grow as an individual

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CFO Job requirements As a true business partner to the CEO and divisional presidents, assess organizational performance against both the annual budget and company’s longterm strategy. Develop tools and systems to provide critical financial and operational information to the CEO and make actionable recommendations on both strategy and operations. Engage the board finance, audit, and investment committees around issues, trends, and changes in the operating model(s) and operational delivery. Assist in establishing yearly objectives and meeting agendas, and selecting and engaging outside consultants (auditors, investment advisors). Oversee long-term budgetary planning and costs management in alignment with company National Nonprofit’s strategic plan, especially as the organization considers sponsorships, potential acquisitions, and collaborations with external organizations. Develop and maintain capital budget. Assist in development of financial planning and analysis exercises/reports. Participate in calls with Lenders. Ensure legal and regulatory compliance regarding all financial functions Coordinate audits and proper filing of tax returns.

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CEO Job requirements Collaborates with the board to define and articulate the organization’s vision and to develop strategies for achieving that vision. Creates annual operating plans that support strategic direction set by the board and correlate with annual operating budgets; submits annual plans to the board for approval. Develops and monitors strategies for ensuring the long-term financial viability of the organization Develops future leadership within the organization. Oversees the operations of organization and manages its compliance with legal and regulatory requirements. Creates and maintains procedures for implementing plans approved by the board of directors. Promotes a culture that reflects the organization’s values, encourages good performance, and rewards productivity. Hires, manages, and fires the human resources of the organization according to authorized personnel policies and procedures that fully conform to current laws and regulations Ensures that staff and board have sufficient and up-to-date information. Evaluates the organization’s and the staff’s performance on a regular basis.

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HR Director Job requirements Recruitment and contracting of company and project staff; Employee development, and training; Policy development and documentation; Employee relations; Performance management and improvement systems; Employment and compliance to regulatory concerns and reporting; Safety of the workforce. Development of a superior workforce. Development of the Human Resources department. Development of an employee-oriented company culture that emphasizes quality, continuous improvement, and high performance. Personal ongoing development

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Swimming Coach Job requirements Achieving performance targets. Actively promoting initiatives to improve membership sales. Ensuring security of the Company’s property Ensuring the smooth and efficient delivery of the swimming lesson programmer Undertaking administrative duties to support the delivery of an effective programmer of coaching and teaching General Manager Job requirements
Managing key areas of the leisure center budget agreed with the Facility Manager to ensure that all income and expenditure targets are achieved Managing employee performance Achieving throughput targets for specific areas of operation agreed with the Facility Manager. Ensuring delivery of the highest standard of customer service. Carrying out general tasks including routine maintenance and cleaning duties. Undertaking other tasks that may be required from time to time to ensure the efficient operation of the facility

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Bonus Paid holidays Stock options or stock grants. Health insurance: Appreciating and recognizing a well done job Personalized well done and thank-you cards from supervisors Congratulations e-cards or cards sent to spouses/families Home insurance plans Legal insurance Travel insurance Disability programs Employee support in tough time or personal crisis Personal loans for emergencies Childcare and eldercare services Employee Assistance Programs (Counseling sessions etc.) Emergency childcare services On-site day care facility etc.

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Accidental Insurance: Harassment : Attendance:. Basic Life Insurance: Classification of Jobs:. Code of Ethics: Computers:. Dispute Resolution: Drug and Alcohol Free Workplace: Harassment Free Workplace: Holidays. Hours of Work. Identification Cards: Orientation : Performance: Personnel Files and Confidential Info : Recognition Policy Rest Periods and Meal Breaks: Staff Development: Voting :

Steps ? Identifying a crisis According to Robert Heath the characteristics of a crisis are: ? little time in which to act or respond ? missing, uncertain or unreliable information ? Some threat to resources and/or people.
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What we do during a crisisAct responsibly Be open, honest and available Contain the situation Don't delay action Planning a response Depending on the problem we plan what’s to be done. Responding to a sudden event that poses a significant threat to the firm Taking action in order to save the company. Limiting the damage reducing the blow to the company. Damage control. Selecting an individual and team to deal with the crisis Handing out responsibility and diving work which leads to efficient and effective work done.

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