Finance Projce Report on India Infoline

Description
India Infoline (IIFL) group, is a brokerage firm dealing in retail brokerage, institutional brokerage, consumer lending, institutional lending, realty and wealth management.

A PROJECT REPORT ON

BY, SANJAY A PATEL SARVODAY COLLEGE OF MGT&TECH, LIMBDI.

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DECLARATION

I, sanjay patel, hereby declare that the project report on Summer Training is a result of my own work and my indebt ness to other work or publication, if any, have been duly acknowledged.

PLACE: surendranagar DATE:

Patel sanjay

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PREFACE
There is always a gap between theory & practice i.e. knowledge & its application. Someone has said that “KNOWLEDGE IS POWER” but looking into the present scenario, it does not stands good because simply acquiring the knowledge does not fulfill the need to become an efficient manager.

We are required to apply the knowledge acquired. Thus, the above saying can rightly be modified as “APPLICATION OF KNOWLEDGE IS POWER”. To bridge this gap, training is required. Training is the process of learning. It is the application of that knowledge.

Training is required to clear the theoretical concepts & ideas that we have read in the classroom. This is the opportunity to clear those bookish concepts & thereby assimilate managerial knowledge.

I once again want to thanks all those who helped me in this endeavor.

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ACKNOWLEDGEMENT

First of all I would like to thank the Almighty God for His blessing enabling me to stand in any facets of my life & my parents for their continuous support.

I am also grateful to our professor Mr.,jignesh vaja who guided us throughout the training program & was on our side to help us when we encountered any difficulty.

I am also thankful to the following persons for their valuable guidance, cooperation & support in making this training successful: Mr.lakhdhirsinh parmar and all staff member. I also express my sincere thanks to all those who has directly/indirectly helped me in this training & in the preparation of my project report.

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INDEX:
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Industry overview Transaction cycle India Infoline profile The Management Human Resource Department Marketing department Seven p?s of india infoline Seven s of india infoline India infoline services Major player of the industry Swot analysis Bibliography

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3 4

22 26

5 6 7 8 9 10 11 15

31 36 43 49 51 64 70 89

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INDUSTRY OVERVIEW
INTRODUCTION
Stock exchanges to some extent play an important role as indicators, reflecting the performance of the country?s economic state of health. Stock market is a place where securities are bought and sold. It is exposed to a high degree of volatility , prices fluctuate within minutes and are determined by the demand and supply of stocks at a given time. Stock brokers are the ones who buy and sell securities on behalf of individuals and institutions for some commission.

The Securities and Exchange Board of India (SEBI) is the authorized body, which regulates the operations of stock exchanges, banks and other financial institutions. The past performances in the capital markets especially the securities scam by Harshad Mehta has led to tightening of the operations by SEBI. In addition the international trading and investment exposure has made it imperative to better operational efficiency. With the view to improve, discipline and bring greater transparency in this sector, constant efforts are being made and to a certain extent improvements have been made.

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HISTORY OF THE STOCK BROKING INDUSTRY
Indian Stock Markets are one of the oldest in Asia. Its history dates back to nearly 200 years ago. The earliest records of security dealings in India are meager and obscure. By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in Bombay. Though the trading list was broader in 1839, there were only half a dozen brokers recognized by banks and merchants during 1840 and 1850. The 1850's witnessed a rapid development of commercial enterprise and brokerage business attracted many men into the field and by 1860 the number of brokers increased into 60. In 1860-61 the American Civil War broke out and cotton supply from United States of Europe was stopped; thus, the 'Share Mania' in India begun. The number of brokers increased to about 200 to 250. However, at the end of the American Civil War, in 1865, a disastrous slump began (for example, Bank of Bombay Share which had touched Rs 2850 could only be sold at Rs.87). At the end of the American Civil War, the brokers who thrived out of Civil War in 1874, found a place in a street (now appropriately called as Dalal Street) where they would conveniently assemble and transact business. In 1887, they formally established in Bombay, the "Native Share and Stock Brokers' Association" (which is alternatively known as "The Stock Exchange"). In 1895, the Stock Exchange acquired a premise in the same street and it was inaugurated in 1899. Thus, the Stock Exchange at Bombay was consolidated. Thus in the same way, gradually with the passage of time number of exchanges were increased and at currently it reached to the figure of 24 stock exchanges.

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DEVELOPMENT
An important early event in the development of the stock market in India was the formation of the Native Share and Stock Brokers? Association at Bombay in 1875, the precursor of the present-day Bombay Stock Exchange. This was followed by the formation of associations /exchanges in Ahmedabad (1894), Calcutta (1908), and Madras (1937). IN addition, a large number of ephemeral exchanges emerged mainly in buoyant periods to recede into oblivion during depressing times subsequently. In order to check such aberrations and promote a more orderly development of the stock market, the central government introduced a legislation called the Securities Contracts (Regulation) Act, 1956. Under this legislation, it is mandatory on the part of stock exchanges to seek government recognition. As of January 2002 there were 23 stock exchanges recognized by the central Government. They are located at Ahmedabad, Bangalore, Baroda, Bhubaneshwar, Calcutta, Chenni,(the Madras stock Exchanges ), Cochin, Coimbatore, Delhi, Guwahati, Hyderbad, Indore, Jaipur, Kanpur, Ludhiana, Mangalore, Mumbai(the National Stock Exchange or NSE), Mumbai (The Stock Exchange), popularly called the Bombay Stock Exchange, Mumbai (OTC Exchange of India), Mumbai (The Inter-connected Stock Exchange of India), Patna, Pune, and Rajkot. Of course, the principle bourses are the National Stock Exchange and The Bombay Stock Exchange, accounting for the bulk of the business done on the Indian stock market. While the recognized stock exchanges have been accorded a privileged position, they are subject to governmental supervision and control. The rules of a recognized stock exchanges relating to the managerial powers of the governing body, admission, suspension, expulsion, and re-admission of its members, appointment of authorized representatives and clerks, so on and so forth have to be approved by the government. These rules can be amended, varied or rescinded only with the prior approval of the government. The Securities Contracts (Regulation) Act vests the government with the power to make enquiries into the affairs of a recognized stock exchange and its business, withdraw the recognition the task of regulating the stock exchange to the Securities Exchanges Board of India.

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BSE (THE STOCK EXCHANGE OF MUMBAI) The Stock Exchange, Mumbai, popularly known as "BSE" was established in 1875 as "The Native Share and Stock Brokers Association". It is the oldest one in Asia, even older than the Tokyo Stock Exchange, which was established in 1878. It is a voluntary non-profit making Association of Persons (AOP) and is currently engaged in the process of converting itself into demutualised and corporate entity. It has evolved over the years into its present status as the premier Stock Exchange in the country. It is the first Stock Exchange in the Country to have obtained permanent recognition in 1956 from the Govt. of India under the Securities Contracts (Regulation) Act, 1956.

The Exchange, while providing an efficient and transparent market for trading in securities, debt and derivatives upholds the interests of the investors and ensures redressal of their grievances whether against the companies or its own memberbrokers. It also strives to educate and enlighten the investors by conducting investor education program and making available to them necessary informative inputs.

A Governing Board having 20 directors is the apex body, which decides the policies and regulates the affairs of the Exchange. The Governing Board consists of 9 elected directors, who are from the broking community (one third of them retire ever year by rotation), three SEBI nominees, six public representatives and an Executive Director & Chief Executive Officer and a Chief Operating Officer.

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NSE (NATIONAL STOCK EXCHANGE) NSE was incorporated in 1992 and was given recognition as a stock exchange in April 1993. It started operations in June 1994, with trading on the Wholesale Debt Market Segment. Subsequently it launched the Capital Market Segment in November 1994 as a trading platform for equities and the Futures and Options Segment in June 2000 for various derivative instruments.

NSE has been able to take the stock market to the doorsteps of the investors. The technology has been harnessed to deliver the services to the investors across the country at the cheapest possible cost. It provides a nation-wide, screen-based, automated trading system, with a high degree of transparency and equal access to investors irrespective of geographical location. The high level of information dissemination through on-line system has helped in integrating retail investors on a nation-wide basis. The standards set by the exchange in terms of market practices, Products , technology and service standards have become industry benchmarks and are being replicated by other market participants. Within a very short span of time, NSE has been able to achieve all the objectives for which it was set up. It has been playing a leading role as a change agent in transforming the Indian Capital Markets to its present form. The Indian Capital Markets are a far cry from what they used to be a decade ago in terms of market practices, infrastructure, technology, risk management, clearing and settlement and investor service.

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HISTORICAL INDEX CHART

The chart shows the data related to NIFTY Ups and Downs from January 1994 to March 2006.

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NCDEX (NATIONAL COMMODITIES AND DERIVATIVES EXCHANGE) NCDEX started working on 15th December, 2003. This exchange provides facilities to their trading and clearing member at different 130 centers for contract. In commodity market the main participants are speculators, hedgers and arbitrageurs. Promoters of NCDEX are ? National Stock Exchange(NSE) ? ICICI bank ? Life Insurance Corporation(LIC) ? National Bank for Agricultural and Rural Development (NABARD) ? IFFICO ? Punjab National Bank (PNB) ? CRISIL

WHY NCDEX? ? NCDEX is nationalized screen based system which is providing transparent, private and easy services. ? NCDEX is one of the traditional media which gives online information ? NCDEX is one of the Indian commodity exchange, constructed on the basis of the current national institutes the exchange has been established with the coloration of leading institutes like NABARD, LIC, NSI etc…. ? In India NCDEX has maximum settlement guarantee fund. ? NCDEX has appointed two exports for checking quality at the time of delivery

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FACILITIES PROVIDED BY NCDEX ? NCDEX has developed facility for checking of commodity and also provides a wear house facility ? By collaborating with industrial partners, industrial companies, news agencies, banks and developers of kiosk network NCDEX is able to provide current rates and contracts rate. ? To prepare guidelines related to special products of securitization NCDEX works with bank. ? To avail farmers from risk of fluctuation in prices NCDEX provides special services for agricultural. ? NCDEX is working with tax officer to make clear different types of sales and service taxes. ? NCDEX is providing attractive products like “weather derivatives”

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MCX (MULTI COMMODITY EXCHANGE)

MULTI COMMODITY EXCHANGE of India limited is a new order exchange with a mandate for setting up a nationwide, online multi-commodity marketplace, offering unlimited growth opportunities to commodities market participants. As a true neutral market, MCX has taken several initiatives for users In a new generation commodities futures market in the process, become the country?s premier exchange.

MCX, an independent and a de-mutualized exchange since inception, is all set up to introduce a state of the art, online digital exchange for commodities futures trading in the country and has accordingly initiated several steps to translate this vision into reality.

MARKET WATCH:

The market watch window is used to view the market details for a particular or group of contracts and for a particular instrument type. This window displays the following details: Symbol, Expiry, price quotation unit, buy qty, buy price, sell price, sell qty, last traded price, D.P.R, volume (in 000?s), value (in lac),% change, average trade price, high, low, open, close & open interest.

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TRANSACTION CYCLE
Decision to trade

Placing Order

Funds or Securities

Transaction Cycle

Trade Execution

Settlement of trades

Clearing of Trades

A person holding assets (Securities/Funds), either to meet his liquidity needs or to reshuffle his holdings in response to changes in his perception about risk and return of the assets, decides to buy or sell the securities. He selects a broker and instructs him to place buy/sell order on an exchange. The order is converted to a trade as soon as it finds a matching sell/buy order. At the end of the trade cycle, the trades are netted to determine the obligations of the trading member?s securities/funds as per settlement cycle. Buyer/seller delivers funds/ securities and receives securities/funds and acquires ownership of the securities. A securities transaction cycle is presented above. Just because of this Transaction cycle, the whole business of Securities and Stock Broking has emerged. And as an extension of stock broking, the business of Online Stock broking/ Online Trading/ EBroking has emerged.

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Traditional Broking Traditionally In stock Market, the investors invest their money in shares under the guidance of the Brokers of any stock broking company. This is convenient to those investors who are not familiar with the computer and the use of internet. But it requires more dealers to the share broking companies to give guidance related to investment. There was a chance of inaccuracy of price because it is a time consuming process. The cost of the company also increases due to more paperwork. The investor point of view, there was a problem of privacy. The information of investor may leak by the broker. So, to remove these limitations of traditional broking, there was an emergence of new concept e-Broking.

E- Broking - A small beginning: You have some money to dabble with. Trading shares on BSE/NSE has always been your dream. When will you ever find the time? And besides, the hassle of finding a broker is not easy. Realizing there is untapped market of investors who want to be able to execute their own trades when it suits them, brokers have taken their trading rooms to the Internet. Known as online brokers, they allow you to buy and sell shares via Internet.

There are 2 types of online trading service: discount brokers and full service online broker. Discount online brokers allow you to trade via Internet at reduced rates. Some provide quality research, other don?t. Full service online brokerage is linked to existing brokerages. These brokers allow their clients to place online orders with the option of talking/ chatting to brokers if advice is needed. Brokerage rates here are higher. 5Paisa.com, ICICIDirect.com, IndiaBulls.com, Sharekhan.com, Geojit securities.com, HDFCsec.com, Tatatdw.com, Kotakstreet.com are some of the online broking sites in India. With Net trading in securities and rapid consolidation between multiple stock exchanges, the international securities marketplace is fast becoming a "global village" through the creation of a universal virtual equity market.

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Compared to the Western countries, online trading is still in its infancy in India. With trading turnover at around Rs. 10 crores per day from online trading compared to a combined gross turnover of around Rs. 9000-10,000 crores handled by the BSE and NSE together, online trading has a long way to go.

Internet Trading In India: In the past, investors had no option but to contact their broker to get real time access to market data. The Net brings data to the investor on line and net broking enables him to trade on a click. Now information has become easily accessible to both retail as well as big investors.

The development of broking in India can be categorized in 3 phases: 1. Stock brokers offering on their sites features such as live portfolio manager, live quotes, market research and news to attract more investors. 2. Brokers offering on line broking and relationship management by providing and offering analysis and information to investors during broking and non-broking hours based on their profile and needs, that is, customized services. 3. Brokers (now e-brokers) will offer value management or services such as initial public offerings on line, asset allocation, portfolio management, financial planning, tax planning, insurance services and enable the investors to take better and wellconsidered decisions.

In the US, 82 per cent of the deals are done on line. The European on line broking market is expected to be of $8 billions and is likely to raise five fold by 2002. In India, presently Internet trading can take place through the order routing system, which will route client orders to exchanges trading systems for execution of trades on stock exchanges (NSE and BSE). This will also

Require interface with banks to facilitate instant cash debit or credit and the depository system for debit or credit of securities.

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Objectives of Internet trading: ? ? ? ? ? ? Increase transparency in the markets. Enhance market quality through improved liquidity, by increasing quote continuity and market depth. Reduce settlement risks due to open trades, by elimination of mismatches. Provide management information system (MIS). Introduce flexibility in system, to handle growing volumes easily and to support nationwide expansion of market activity. Besides, through Internet trading three fundamental objectives of securities regulation can be easily achieved, these are: Investor protection, creation of a fair and efficient market and, reduction of the systematic risks.

Procedure for Internet trading: ? Step-1: Those investors interested in doing the trading over internet system, that is, NEAT-ISX, should approach the brokers and register with the Stock Broker. ? ? Step-2: After registration, the broker will provide to them a login name, password and a personal identification number (PIN). Step-3: Actual placement of an order. An order can then be placed by using the place order window as under: o First by entering the symbol and series of stock and other parameters such as quantity and price of the scrip on the place order window. o Second, fill in the symbol, series and the default quantity. ? ? ? ? Step-4: It is the process of review. Thus, the investor has to review the order placed by clicking the review option. He may also re-set to clear the values. Step-5: After the review has been satisfactory; the order has to be sent by clicking on the send option. Step-6: The investor will receive an ``Order Confirmation'' message along with the order number and the value of the order. Step-7: In case the order is rejected by the Broker or the Stock Exchange for certain reasons such as invalid price limit, an appropriate message will appear

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at the bottom of the screen. At present, a time lag of about ten seconds is there in executing the trade. ? Step-8: It is regarding charging payment, for which there are different modes. Some brokers will take some advance payment from the investors and will fix their trading limits. When the trade is executed, the broker will ask the investor for transfer of funds by the investor to his account.

The above figure shows how the internet trading procedure.

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Factors to keep in mind while selecting online brokers: Brokerage cost: It is important to weigh up the subscription and trading costs charged by an online broker against benefits offered by the site. All online brokers display their charges on their sites. Some make sure you find the charges easily, while with others you will have to search a bit.

Safety: Please make sure site has 128-bit encryption to ensure safety of transaction online. ICICIDirect.com, 5paisa.com are few sites with 128-bit encryption. You normally get a secured Login id and password. It is always advisable to frequently change trading password. Ideally online trading site should be fully integrated. The greater the backward integration, the better it is for the customer. Ideally broking account, demat account and bank account should be linked electronically.

Rate refresh: Rate refresh has to be real-time with no time lag. The speed and reliability comes with huge investment in technology. It is always advisable to check rates of online broking sites with BSE/ NSE terminal rates.

Speed of execution: System has to be fast and reliable that does just one job- executes your trades. The last thing you need is a site that is heavily congested with the users who are downloading heavy jpeg graphs or pulling the latest story why market is moving. The site should be one click wonder where squaring off all your positions or canceling all your pending orders takes one click and a confirmation of action.

Trading limit: For trading, all sites provide 4 times buy and sell limit against margin money put in by customer. For delivery of shares, buying limit is equal to margin money put in by customer. Couple of sites also provides margin funding for buying of shares.

Free trial period: Site should allow users free trial period to familiarize yourself with system before you decide to become trading member of the site Intraday chart/ historical chart: The site should provide intraday chart tick by tick time and price data / historical chart for technical analysis by investors of particular scrip. Lot of people trade based on charting packages.

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Success Factors for e-broking: There are three key success factors for e-broking,

(I) Scalability and robustness of the trading system: The fundamental difference between the Internet as a transaction medium and the conventional closed user group network is that the Net is a universal platform providing concurrent access to infinite users at any given point in time. Consequently, it becomes imperative for any Net-based application to have a proven capability for scalability and robustness which ensures the ability to handle and process requests from multiple users at any given point in time.

(ii) Bandwidth optimization: In the Indian context where availability of a sufficient bandwidth is limited, the application software should demonstrate intelligence in optimizing the available bandwidth by deploying advanced technologies such as streaming.

(iii) Integration with third party systems: On the Net, with information feeds available from multiple points, it is prudent to deploy applications that are built on open architecture methodology for interfacing with third party systems in the new Net age.

Challenges in Internet Trading: For Internet trading to succeed it is imperative to have both, a robust business model as well as a comprehensive technology strategy. Some of the challenges are discussed: Transaction fulfillment--In the Net-based economy, it is both prudent and essential for a broker/intermediary to offer total solution to the clients at a single point. Total solutions would essentially mean offering interfaces with banks, depositories, information feeds, etc. for efficiency in trade completion and reducing duplication of client information. The service providers will have to go beyond the stage of mere order execution and emerge as "informediaries" rather than "intermediaries". This will not only ensure lower trading costs in terms of offering cross services but will also help in maximizing RoIs.

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India Infoline profile :

REGISTERED OFFICE

SEBI REGN NO BSE (Cash & F & o) INB011097533

India Infoline Ltd. 75,Nirllon Complex, Off western Express Highway, Goregaon(E),Mumbai-400063 Tel: (022) 66489000 Fax: (022) 26850451 Emil: [email protected]

NSE (Cash & F&O) F&O PMS

INB231097537 INF231097537 INP000000944

COMMODITIES MCX Regn No NCDEX Regn No 10470 00378

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About India Infoline ( Introduction )
? We are a one-stop financial services shop, most respected for quality of its advice, personalized service and cutting-edge technology.

Vision ?

Our vision is to be the most respected company in the financial services space.

India Infoline Ltd

India Infoline Ltd is listed on both the leading stock exchanges in India, viz. the Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE). The India Infoline group, comprising the holding company, India Infoline Ltd and its subsidiaries, straddles the entire financial services space with offerings ranging from Equity research, Equities and derivatives trading, Commodities trading, Portfolio Management Services, Mutual Funds, Life Insurance, Fixed deposits, GoI bonds and other small savings instruments to loan products and Investment banking. India Infoline also owns and manages the websites, www.indiainfoline.com and www.5paisa.com .

India Infoline Ltd, being a listed entity, is regulated by SEBI (Securities and Exchange Board of India). It undertakes equities research which is acknowledged by none other than Forbes as 'Best of the Web' and '…a must read for investors in Asia'. India Infoline?s research is available not just over the internet but also on international wire services like Bloomberg (Code: IILL), Thomson First Call and Internet Securities where it is amongst the most read Indian brokers.

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Its various subsidiaries are in different lines of business and hence are governed by different regulators. The subsidiaries of India Infoline Ltd are: ? India Infoline Securities Pvt. Ltd

India Infoline Securities Pvt. Ltd is a 100% subsidiary of India Infoline Ltd, which is engaged in the businesses of Equities broking and Portfolio Management Services. It holds memberships of both the leading stock exchanges of India viz. the Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE). It offers broking services in the Cash and Derivatives segments of the NSE as well as the Cash segment of the BSE.

A SEBI authorized Portfolio Manager, it offers Portfolio Management Services to clients. These services are offered to clients as different schemes, which are based on differing investment strategies made to reflect the varied risk-return preferences of clients. ? India Infoline Commodities Pvt Ltd

India Infoline Commodities Pvt Ltd is a 100% subsidiary of India Infoline Ltd, which is engaged in the business of commodities broking. Our experience in securities broking empowered us with the requisite skills and technologies to allow us offer commodities broking as a contra-cyclical alternative to equities broking. We enjoy memberships with the MCX and NCDEX, two leading Indian commodities exchanges, and recently acquired membership of DGCX. We have a multi-channel delivery model, making it among the select few to online as well as offline trading facilities.

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? India Infoline Distribution Co Ltd (IILD)

India Infoline.com Distribution Co Ltd is a 100% subsidiary of India Infoline Ltd and is engaged in the business of distribution of Mutual Funds, IPO?s, Fixed Deposits and other small savings products. It is one of the largest 'vendor-independent' distribution houses and has a wide pan-India footprint of over 232 branches coupled with a huge number of 'feet-on-street', which help source and service customers across the length and breadth of India. Its unique value proposition of free doorstep expert advice coupled with free pick-up and delivery of cheque has been met with an enthusiastic response from customers and fund houses alike. Our business has expanded to include the online distribution of mutual funds, wherein users can view and compare different product offerings and download application forms which they can later submit to the product provider.

Mortgages & Loans IILD has also entered the business ot distribution of mortgages and loan products during the year 2005-2006. The business is still in the investing phase and We plan to roll the business out across its pan-Indian network to provide it with a truly national scale in operations. ? India Infoline Insurance Services Ltd

India Infoline Insurance Services Ltd is also a 100% subsidiary of India Infoline Ltd and is a registered Corporate Agent with the Insurance Regulatory and Development Authority (IRDA). It is the largest Corporate Agent for ICICI Prudential Life Insurance Co Ltd, which is India's largest private Life Insurance Company. ? India Infoline Investment Services Ltd

India Infoline Investment Service Ltd is also a 100% subsidiary of India Infoline Ltd. It has an NBFC licence from the Reserve Bank of India (RBI) and offers margin-funding facility to the broking customers.

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? India Infoline Insurance Brokers Ltd

India Infoline Insurance Brokers Ltd is a 100% subsidiary of India Infoline Ltd and is a newly formed subsidiary which will carry out the business of Insurance broking. We have applied to IRDA for the insurance broking licence and the clearance for the same is awaited.

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The Management
? Mr. Nirmal Jain

Nirmal Jain is the founder and Chairman of India Infoline Ltd. He holds an MBA degree from IIM Ahmedabad, and is a Chartered Accountant (All India Rank 2) and a Cost Accountant. He has had an impeccable professional and academic track record. He started his career in 1989 with Hindustan Lever Limited. During his stint with Hindustan Lever, he handled a variety of responsibilities, including exports and trading in agro- commodities with Rs3bn annual turnover. He then joined hands with two local brokers to set up their equity research division, Inquire, in 1994. His work set new standards for equity research in India. In 1995, he founded his own independent financial research company, now known as India Infoline Ltd. ? Mr. R Venkataraman

R Venkataraman is the co-promoter and Executive Director of India Infoline Ltd. He holds a B. Tech degree in Electronics and Electrical Communications Engineering from IIT Kharagpur and an MBA degree from IIM Bangalore. He has held senior managerial positions in various divisions of ICICI Limited, including ICICI Securities Limited, their investment banking joint venture with J P Morgan of USA and with BZW and Taib Capital Corporation Limited. He has also held the position of Assistant Vice President with G E Capital Services India Limited in their private equity division. He has varied experience of more than 14 years in the financial services sector.

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? The Board of Directors Apart from Nirmal Jain and R Venkataraman, the Board of Directors of India Infoline comprises: ? Mr Sat Pal Khattar (Non Executive Director)

Mr Sat Pal Khattar joined the Board with effect from April 20, 2001. Mr Sat Pal Khattar is a lawyer by profession He was the founding partner of a firm of solicitors in Singapore named KhattarWong and at present is a Consultant in the said firm. He is also a director of a number of public companies in Singapore and India. He is the Chairman of 'Network India', a body sponsored by the Government of Singapore, which promotes two-way business contacts between Singapore and Indian business interests. ? Mr Sanjiv Ahuja (Independent Director)

Mr Sanjiv Ahuja joined the Board with effect from August 28, 2002. Mr Ahuja graduated from National University of Singapore with a degree in Computer Science and is also a Certified Public Accountant. He started his career in 1988 with Accenture (formerly Andersen Consulting) and has worked on several large projects particularly in the electronics and utilities industries. He joined the Thakral Group of Companies in 1991 as the Chief Executive of their electronics packaging and Warehousing company in Singapore and has also headed the group's Indian Investments division. He started his own investment advisory and consulting company in 2001, named Centennial Management Consultants Private Limited, focusing on investment mediation and investment management and advice. At present, he is also an Executive Director with Corporate Brokers International Private Limited, a reputed Singapore based mergers and acquisitions firm focusing on the SME space and also a board member of the Singapore Indian Chamber of Commerce and Industry, a post he has held since 2002. He is very familiar with the South Asian and South East Asian Markets and has direct investment experience in a variety of industries including real estate development, distribution and information technology. Mr Ahuja has an experience of more than 17 years.

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Mr Nilesh Vikamsey (Independent Director) Mr Nilesh Shivji Vikamsey joined the Board with effect from February 11, 2005. Mr Vikamsey qualified as a Chartered Accountant in 1985 and has been a member of the Institute of Chartered Accountants of India since 1985. He has a Diploma in Information System Audit ("DISA") from the Institute ofChartered Accountants of India in 2003. In 1985, Mr Vikamsey was inducted as partner in M/s Khimji Kunverji & Co., Chartered Accountants and was in charge of the audit department till 1990 and thereafter also handles assignments related to financial services, consultancy, investigations, mergers and acquisitions, valuations etc. Mr Vikamsey is a director of Alpha Garments Private Limited, English Apparels Private Limited, HLB Technologies (Mumbai) Private Limited, Miloni Consultants Private Limited & Chairman of HLB India. Mr Vikamsey is a member of the Accounting Standards Board and erstwhile Member of the Vision & Restructuring Commitee of Institute of Chartered Accountants of India and member of Expert Committees of Law and Company Affairs, Infotainment & Media and Economic & Business Reforms formed by the Indian Merchants' Chamber.

Mr Kranti Sinha (Independent Director) Mr Kranti Sinha joined the Board with effect from January 27, 2005. Mr Sinha graduated from the Agra University with a Masters degree. He started his career in 1965 as a direct recruit Class I officer with Life Insurance Corporation of India and has worked in various capacities and at different locations throughout the country. He worked at various managerial levels and rose through the hierarchy to serve as the Director and Chief Executive of LIC Housing Finance Limited from August 1998 to December 2002 and concurrently as the Managing Director of LICHFL Care Homes (a wholly owned subsidiary of LIC Housing Finance Limited). He retired from the permanent cadre of the Executive Director of LIC. He has also served as the Deputy President of the Governing Council of Insurance Institute of India and as a member of the Governing Council of National Insurance Academy, Pune apart from various other such bodies. He is currently the Managing Director of the Global Institute for Financial and Education Services (India) Private Limited (a wholly owned subsidiary of The Global Institute, LLC, USA). Mr Sinha is also on the Board of Directors of Hindustan Motors.

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CHANGING TREND Remember the time when you left orders with your broker in the morning and received a confirmation fax late in the evening? You wondered whether you had acquired the shares at the best possible price for the day. Today, the picture is different. Imagine a scenario where you log on to your account, get the live quotes of scripts you are interested in, get advise from experts and research reports on your investment choice and then just click the mouse to place your order, pay the amount due (which automatically gets debited into your account with the on line brokerage firm), get your account statement, and the delivery of your shares into your Demat account. All this through just one click of a mouse. Seems like a dream? But with online trading this has become a reality. A few seconds later, you get the confirmation on your screen. And after the trade settlement, your bank and DP accounts will reflect the changes accordingly.

The speed of transaction, confidentiality about the prices and ease of settlement in the paperless mode should be good reasons for retail investors to jump on to the Net. All they need is a PC, a modem, a subscription to an ISP, an account with a bank (which has a web presence) and a depository account. And they can choose from a plethora of etrading web sites. So, finally the changing trend is known as E-trading which really means Buying and selling securities via the Internet or other electronic means such as wireless access, touchtone telephones, and other new technologies with online trading. In most cases customers access a brokerage firm's Web Site through their regular Internet Service Provider. Once there, customers may consult information provided on the Web Site and log into their accounts to place orders and monitor account activity"

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** Human Resource Department **
? ? ? ? ? ? ? Introduction Organization chart Recruitment and selection process Training program of India Infoline Induction program Travel policy Leave and holiday policy

? Introduction of personnel management Personnel management is concern with managing people at work, such people does not include simply refer to “rank and file employ” but also include “higher personnel” and “unionized labour”. In other words, it cover all level of personnel. In this way their two type of employ “blue and white colored” in blue colored lower level people and white colored higher level people. It is concerned with employee, both as individual as well as a group. The aim being to get better result result with their collaboration and active involvement in the organization?s activity. Definition of the personnel management “ personnel is the planning, organization, direction and controlling of the procurement, development, compensation, integration, maintanance and separation of human resource of the end that individual, organization and social objective s are accomplished”

? Recruitment and selection Process Recruitment and selection is very important process in any of the organization. There are a different way to select the manpower. According to the company requirement they organize. India Infoline also arrange the Process of Recruitment and selection in local basis for lower level employ and higher category handle by head office and promotiom basis. Then after training comes in picture. The following given the traning program of the India Infoline for new employee as well as exiting ones.

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? Training program of India Infoline At India Infoline, it has been our endeavor to create a learning environment by providing developmental opportunities for our employees. This training calendar is another step in the same direction towards building individual & organisatioinal capabilities. Our Training Philosophy We believe that the success of training as a key HR initiative lies in: 1. Well-identified needs and customization of the training design to address the same. 2. Commitment levels exhibited by the trainer and the participants to this process 3. Transfer of learning, i.e. learnings acquired at the workshop get implemented at the workplace. Training Need Analysis The training calendar has been designed based on 2 parameters: 1. Individual Training Needs Identification: The training needs of an individual have been derived through the SPMS process. The developmental needs identified in the appraisal forms have been collated and analysed to arrive at the crucial training needs. Additionally, we have also incorporated the feedback given to us by the function heads / managers from time to time. 2. Business Training Needs Identification: Based on the organizational strategy certain training is imperative across all levels that have also been captured. Based on the above two analysis we have arrived at this quarterly plan aiming at conducting 5 categories of programs across all levels. The following page provides the training plan at a glance. A detailed outline for each program is also provided thereafter. How do I nominate myself to be a participant? Once you have identified a program that addresses your learning need you can discuss your interest with your supervisor and s/he can then forward your nomination to the HR department. Please ensure you have referred to the program objectives and the content provided herein to ensure the right fit.

? Program Outline
1. Communicating with a Purpose Introduction: Communication is an indispensable skill irrespective of one's role or position in the organization but not many are adept at it. The module is designed to probe into the subtleties of communication process and enable candidates to achieve the purpose of communication effectively. Learning Objective: To understand the importance of communication and acquire specific insights and skills for being an effective communicator

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Methodology: A highly interactive one-day workshop with individual / group exercises/ role-plays Duration: 1 day Maximum No. of Participants: 20 Content:
? ? ? ? ? ? ? ? ? ?

What & why of communication Reasons for communication - transferring ideas / expressing emotion / motivating etc. Types of communication - formal / informal / grapevine / two way / one way Process of communication Communication direction - upward/ downward / lateral Key to effective communication Overcoming barriers to effective communication Listening skills Assertiveness in communication without being aggressive Handling difficult communication situations

2. Business Writing Introduction: Written communication is a vital part of business transactions and the significance of a written document makes it further critical to be equipped with effective writing skills. This module aims at elucidating the various aspects of business writing and presenting exercises to build and fine-tune writing skills in the business context. Learning objectives: To develop good business writing skills that creates a polished professional image Maximum No. of participants: 15 Methodology: Exercises, Situation Analysis Duration: 1 day Content:
? ? ? ? ?

Importance of business writing Different communication techniques and their applicability- oral / written / listening / being silent Types of formal writing - Letter writing / Report writing / Proposals / Memos Involvement of technology - E-mail writing Content of business letter / proposal - Salutation, body & length of the letter

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?

Power of written word - Do's and Don'ts of business writing

3. Making Powerful Presentations Introduction: Presentations are crucial in an organization to put forward one's ideas to the audience for approval. A mediocre presentation can be the end of an exceptional idea when it fails to appeal to its audience. This module dwells on the techniques of making a powerful presentation that creates the desired impact and helps candidates to hone their skills through self-analysis and feedback. Learning Objectives: To enable employees to make good quality presentations to their own departments, senior management, customers and collaborators. Maximum no. of participants: 15 Methodology: An interactive one-day workshop based on individuals making presentations and getting feedback on their own strengths and weaknesses from the group, the instructor and improving upon them. Included are some self-tests on listening skills and observation skills. Duration: 1 day Content:
? ? ? ? ? ? ? ? ?

Planning the presentation Structure of a presentation Audience analysis Using Presentation aids effectively Platform skills -do's & don'ts Voice modulation / diction / body language / pronunciation / eye contact Questions / Interruptions Handling difficult participants Self Evaluation - PIN technique

4. The Art of Interviewing Introduction: An inappropriate hire can cost a company as much as 40% of the annual salary! Hence interviewing has to be a planned process wherein scientific techniques are employed for effective evaluation of candidates. The module helps to master this art by understanding the key aspects involved in planning and conducting a successful interview. Learning Objective: To understand interviewing as an organizational 'brand building' exercise and acquire key interviewing skills Methodology: Video recording of mock interviews

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Maximum No. of participants: 15 Content:
?

? ? ?

?

Interviewing as a tool in selection technique: Key purpose of an interview Organizational brand building, Approaches to interviewing - competency based v/s Ad hocism, Types of interviewing, Understanding & appreciating the subjective element, Interview Biases Pre Interview preparation: Understanding the role, the profile, the organizational standards for the position Guiding Principles of Interviewing: Art of Probing, Clarifying, Demanding and understanding The Interview Process: Opening the Interview, Gathering Information Dimensions, Closing the Interview, Data Evaluation & Integration, Report Writing Basic etiquettes

5. Synergy at Work Introduction: The success of the group is an outcome of the combined effort of its members where each member is required to contribute to his utmost performance. The module focuses on developing team skills such as understanding group dynamics, resolving conflicts and achieving synergy to help the teams deliver utmost performance. Learning Objective: To understand the importance of teams and various ways to enhance team performance Methodology: Interactive sessions including games, questionnaires, role-play and case studies Duration: 1 day Maximum number of participants: 20 Content:
? ? ? ? ? ? ? ?

Basics of Group Dynamics - its importance & benefits Key aspects of a successful team -trust, openness, empathy Aligning individual goals with the team goals Role of leader - setting goals and managing teams Motivating members to work for towards a common goal Communication in teams Various personality types - understanding personality types through MBTI Conflict resolution - thinking win-win

Characteristics of high performing teams - Do's and Don'ts of successful teams

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? Introduction of the marketing There are three main concept in the marketing (1) Place concept (2) Area concept (3) Demand concept. ? Place concept:- A market may consider as a convenient meeting place where buyer and seller tighter for exchange of goods ? Area concept:- It is the economic concept. Any area providing a set of price making forces may become a market ? Demand concept:- Today market is equated with the total demand. Hence market means a group of people having unmet wants, purchasing power to make their demand effective and will to spend their income to fulfill those wants.

When marketer adopt a market oriented business philosophy the guideline principal become “ It is more effective to make what customer want to buy then to sell them what a marketer wants to make or sell” thus planning and coordination of all company activity relate around the primary goal of satisfying customer needs. The marketing concept defines as a customer oriented philosophy duly integrated and implement through organization in order serve customer better then competitor. All business operation revolves around customer satisfaction and service.

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? Marketing concept in figure
Focus Means Objective

Product to fill in customer needs something that is boughjt by the customer

Integrated marketing mix

Profit through customer satisfaction

? Marketing mix
In theoretical terms we consider 4P?S in the marketing mix that is (1) Product, (2) Price, (3) Place and (4) Promotion. But India Infoline develop another 3P?S of the marketing mix that is describe as follows.

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? SEVEN P’S OF INDIA INFOLINE ? Products and services 5paisa is the trade name of India Infoline Securities Private Limited (5paisa), member of National Stock Exchange and The Stock Exchange, Mumbai. 5paisa is a wholly owned subsidiary of India Infoline Ltd, India?s leading and most popular finance and investment portal. 5paisa has emerged as one of leading players in e-broking space in India. Our key product offerings are as follows: Investor Terminal (IT) Investor Terminal is recommended for infrequent investors, who fall into the "Buy and Hold" school of investing, made very popular by Warren Buffet the Oracle of Omaha. A typical retail investor is a busy corporate executive or a businessmen who makes equity investments for long term and does not trade everyday. He prefers a trading interface which works behind proxy and firewalls as they access the Internet and the stock markets from their work place, where a direct connection is difficult because of corporate IT security policies. This product does not have intra-day tick by tick charts. Trader Terminal (TT) Trader Terminal is for the dedicated day traders, who churn their portfolio on minor movements in the market, sometimes several times a day. Their rapid and high volume trading requires a powerful interface for lightning fast order execution. They monitor marked to market positions on a minute-to-minute basis, with facilities for panic exit. They need all the analysis - fundamental and technical, market gossip, price and volume information and much more all at one click. Partner with us We are looking for like minded and driven people who are interested in subbroker/ franchisees relationships.

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Investor Terminal Target customer segment Investor Terminal (IT) is targetted at
? ? ? ?

Investors who invest quite often, churn their portfolios regularly and keep a close watch on the market. They need to watch live quotes and live charts. Active stock market traders with medium volumes Students and researchers who need live streaming quotes and intra day charts Corporate treasury people

How to open an account You can downlaod the form in pdf format by clicking here. Alternatively just mail us at [email protected] with your contact telephone numbers or address. Our representative will get in touch with you soon. Account opening formalities are simple. Documents required are 2 latest passport size photos, proof of identity and address i.e. say electricity/ telephone bill, passport photocopies. Potentially large customers should also give PAN nos and photocopy of latest Income Tax return.

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Trader Terminal Target customer segment
Trader Terminal is almost a substitute for NSE NEAT terminal and VSAT. In fact, it has many more powerful features that only a premium trader can appreciate. Target customer segments are
?

? ?

It is for dedicated day traders, who churn their portfolio on minor movements in the market, sometimes several times a day. Their rapid and high volume trading requires a powerful interface for lightening fast order execution. High Net worth Individuals with large and active equities portfolio who need to monitor and action swiftly. Large corporate or trusts who have dedicated staff to monitor, analyze and shuffle their portfolios

Trader Terminal features
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

Trade execution in a fraction of a second! Live streaming quotes. Price watch on any number of scripts. Intra day charts, updated live, tick-by-tick. Live margin, position, marked to market profit & loss report. The Lowest Brokerage on the face of the earth! Set any number of price alerts on any number of scrips. Flexibility to customize screen layout and setting. Facility to customize any number of portfolios & watch lists. Facility to cancel all pending orders at one click. Facility to square off all transactions at one click. Top Gainers, Top Losers, Most Active, updated live. Index information; index chart, index stock information live. Market depth, i.e. Best 5 bids and offers, updated live for all scripts Instant trade confirmation. Online access to both accounts and DP. Live updated Order and Trade Book. Details of pending, executed and rejected orders. Online access to Customer Service. 128 - bit super safe encryption. Facility to place orders on the phone in all major cities. Online fund transfer facility from leading Banks Online intra-day technical calls. Exhaustive database of over 5000 companies Historical charts and technical analysis tools. India Infoline's world - acclaimed news service and research. Lots more… Last but not the least, ideas that help you make money!

? Quality ? User Friendly, attractive & colorful Website.

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. Design The website of India Infoline namely www.Indaiainfoline.com has been specially designed to facilitate its users to buy and sell shares in an instant at anytime and from anywhere they like. The site is user friendly allowing even a layman to easily operate without any hassles ?

Brand Name ? The company as a whole in its offline business has named itself as 5Paisa.com.

?

Services ? India Infoline offers its customers, depository services and trade execution facilities for equities, derivatives and commodities backed with investment advice tempered by decades of broking experience. The teams of its dedicated analysts are constantly at work to track performance and trends. ? Trading on phone is also an exclusive service available to all India Infoline customers for trading in shares via the telephone. A customer can buy and sell shares with the help of telephone.

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Seven p’s of india infoline
? PRICE ? List Price

Particulars Brokerage Intraday Delivery: normal Settlement Delivery: Trade to trade Future Options Minimum per share Intraday Delivery Depository Services Annual Maintenance Credit Transaction Debit transaction

Life time Scheme

Renewable Scheme

0.10 0.50 0.75 0.10

0.05 0.25 0.75 0.05

5Paisa 5Paisa

1Paisa 5Paisa

NIL NIL 0.05%-Min Rs15 Max 100

Pledge creation(per instruction) Rs 50 Pledge Closure Demat Remate Rejection/Failure per entry NIL Per certificate Rs 15 Per certificate Rs 15 Rejection/Failure per entry Rs 15

? Regulatory Charges

Trading Cash (NSE & BSE) Delivery F&O (NSE & BSE)

0.006 on turn over 0.014 on turn over 0.008% on turn over

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? Service Tax ? Securities Transaction Tax

12.24% on brokerage

For delivery transaction (Charged to buyer & Seller) For trading transaction in cash For trading transaction in F & O

0.125%

0.025% 0.017%

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? PROMOTION

Online share trading is totally a new concept in Indian Market. Generally investor doesn?t like to come out from conventional way of share trading. Share khan has introduced this product in. The concept and Product are still new in the market. Therefore the company has undertaken extensive promotion campaign to create awareness about the product. Share khan adopts the following tools for promoting the product o Advertising Company advertises its product through TV media on channels like CNBC, Print Media-in leading dailies and outdoors media. Besides attractive and colorful brochures as well as posters are used giving full details about the product. Mails are sent to people logging on to sites like moneycontrol.com and rediff.com. Also, stalls are opened up now and then at places where prospective customers can be approached. o Sales Promotion The Company offers various schemes for sales promotion. o Sales Force The Company has an aggressive sales force, which is given incentives, based on their sales. The sales force is given intensive training continuously. o Seminar The Company also arranges seminar in corporate world for creating awareness about the product. Recently, it had organized for a seminar in ONGC, IIM.

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o Direct Marketing Company emphasizes more on direct marketing, as many people are still not aware of this new way of smart trading. For this, the company recruits and trains sales representatives so as to explain the product and solve customer queries related to the product. This is the most effective way to communicate the three-in-one concept which company offers. o Telemarketing This is another promotional tool company is using to boost up its sales. For this, the company collects the database of the people belonging to different professional segments. ? PLACE ?

Channels India Infoline uses various channel alternatives to reach to its customers through ? Internet ? Tele Marketing ? Retail Share Shops ? Franchisee Owners ? Power Brokers ? Sales Force

? ?

Coverage Access to the website from any part of the globe. Locations India Infoline has the largest chain of retail share shops in India. It has 500 share shops located in 100 cities all over India like Ahmedabad, Pune, Thane, Chennai, Kolkata, Banglore, Luckhnow, Darjleeng, Kanpur, Baroda, Midnapore, Surat, Delhi, Gaziabad, Hydrabad, Allahbad, etc.

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PEOPLE ?

Employees ? Selection: Employees are selected on the basis of their experience and qualification as applicable to the job. ? Training: Intensive training is provided to the employees till a week once they join and even at times required after that. ? Motivation: The employees are motivated through incentives they are provided.

?

Research Team India Infoline has a team of dedicated analysts who have years of working experience in the industries that they track, and a proven track record in using their knowledge of the investment science to deliver results.

?

Customers, the heart of India Infoline are really treated loyally like the kings. The customer care, which comprises of highly trained executives operating from 9:30 to 8:00 p.m.

? PHYSICAL EVIDENCE ? ?

Locality of the office: In Ahmedabad, outlets are located in posh areas like Navrangpura, Settelite, C.G.Road and Maninagar, Ashram road etc. Office Environment: The ambience within the office is what can make the customer feel comfortable in trading. The cordial and friendly atmosphere at office is like a full time motivation for the employees.

?

Interiors and Infrastructure: The office is well furnished and has 10 computer terminals on which tick-by-tick price movements of the securities are displayed. And new 5 terminals are going to be started in the vastrapur branch.

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? PROCESS ?

In this service organization, the ways in which the customers receive delivery of the service constitutes the process. Here, the process involves adding „value? or „utility? so that the customers get full satisfaction for the money spent by them.

?

Here the process begins from the step when customer wants to open einvest account and ends when his account is actually activated.

? ?

All Indian residents and NRI are eligible to avail this service.

Customers can open a India Infoline e-invest account by filling a single application form. This form includes 12 agreements like 1. Main form with customer details 2. Agreement between India Infoline and client in respect of the ONLINE-INVESTMENT SUPPORT service offered. 3. Agreement between the Depository Participant and the client for providing the transaction statement through Internet. 4. Irrevocable power of attorney 5. Agreement between the DP and the person seeking to open an account with the DP. 6. Agreement giving the right of lien on the credit balance of client in NSE trading. 7. Agreement giving the right of lien on the credit balance of client in BSE trading. 8. Risk disclosure document (cash segment) 9. Power of attorney 10. Member and client agreement. 11. Web-online agreement between member-broker and client.

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? SEVEN (7) - S MODEL

Structure

Strategy

System s Superordinate Goals goals

Skills

Style

Staff

? STRUCTURE:

India Infoline is flexible in terms of making temporary structural changes to cope up with specific strategic tasks without any hassles. If need arises, the top management can assign the role to any of its employees which it considers capable and skillful. ? STRATEGY:

India Infoline believes not only in developing the strategies but also in its successful execution. ? SYSTEMS:

This constitutes of all the training and development systems, estimating budgets and the accounting system of India Infoline.

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? STYLE:

Style refers to all the symbolic actions undertaken by top managers of India Infoline and its influence on the subordinates. ? STAFF:

India Infoline values its employees as its assets and therefore carefully trains and motivates them by giving them incentives at regular intervals. Talented employees are assigned as mentors and given real responsibility and moved into higher positions. ? SKILLS:

The term skills refer to those activities organizations do best and for which they are known. India Infoline is known for its timely advice (suggestions/tips), which it caters to its customers and it boasts of 70-90% strike rates in booking recommendations. ? SUPERORDINATE GOALS:

This refers to guiding concepts, values and aspirations that unite an organization in some common purpose. It provides the customers the best service as it believes in customer satisfaction and retention.

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INDIA INFOLINE SERVICES

Offlin e
TTAdvanc.

Onlin e
TT 5

Other Services

OFFLINE The Off-Line account is trading account through which one can buy and sell through his/her telephone or by personal visit at India Infoline shop. This a/c is for those who are not comfortable with computer and want to trade. o Offline A/c is the A/c for the investors who are not familiar with the use of computer. o The A/C opening charges Rs.555(One time) o Lifetime membership. No AMC.

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ONLINE

? A/C Opening Charges Rs.555 (onetime Charge). ? Life time membership. No AMC ( ANNUL MAINTENANCE CHARGE) ? Type with 4 banks through which one can transfer or withdraw his fund online. Which are as follows 1. HDFC Bank 2. UTI Bank 3. CITY Bank 4. ICICI Bank Any one who have A/C either of above banks they can use this facility. If you haven?t A/C in the above of the bank Company opens your a/c in either of this bank at the time of demat opening.

This account enables you to buy and sell shares through our website. You get features like a) Streaming quotes (using the applet based system) b) Multiple watch lists c) Integrated Banking, demat and digital contracts d) Instant credit and transfer e) Real-time portfolio tracking with price alert and, of course, the assurance of secure transactions.

HOW TO USE: By entering the Login ID and Browsing Password you can login into your A/C.

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? FEATURES OF ACCOUNT
that enables you to invest effortlessly Online trading account for investing in Equities and Derivatives via India Infoline.com Integration of: Online trading + Bank + Demat account Instant cash transfer facility against purchase & sale of shares Make IPO booking You get Instant order and trade confirmations by e-mail Streaming Quotes Single screen interface for cash and derivatives

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SYSTEMREQUIREMENTS
you?ll need access to a computer which has at least the following configuration: Pentium 3 PC, Minimum 128 MB RAM Windows 2000/XP Internet Connection Internet Explorer 6.0 Java enabled in IE

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FEATURES OF ACCOUNT
That enables you to trade effortlessly
? ? ? ? ? ? ? ? ?

Instant order Execution & Confirmation Single screen trading terminal Real-time streaming quotes, tic-by-tic charts Market summary (most traded scrip, highest value and lots of other relevant statistics) Hot keys similar to a brokers terminal Alerts and reminders Back-up facility to place trades on Direct Phone lines Single screen interface for cash and derivatives

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? ONLINE FUND TRANSFER

Fund Transfer
Electronic Payment Interface

Choose your bank for online payment Choose your product for online payment Your 5 paisa.com login name Your 5 paisa.com password Amount you would like to transfer to India Infoline Securities Pvt. Ltd. Rs.

Select a bank NSE Trading

Block

Transfer

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STOCK IDEAS

Stock Ideas is aimed at India Infoline trading clients. It presents our best stock picks in today's market. India Infoline is having research firm at Mumbai ,it gives trding tips at everyday 9:30 am in morning.

DIAL AND TRADE ? Trade in Equity by using your phone! India Infoline offers it?s clients RM facility. You can get trading tips by calling India Infoline RM. Also you can place your order with your cell phone or landline phone.

? ONLINE IPO

Online IPO (Initial Public Offering) is a new service started by India infoline for providing the application form of any company?s issues of shares just like the TCS issue can be subscribed by filling an online form to reduce the paper work and the fund transfer facility is also provided to the clients for transferring the funds online. It is given on its web-site for helping the clients who are not able to collect the forms manually and the speed of filling and reducing the risk of misplacing of forms, not reaching in time, etc.

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? RESEARCH BASED SERVICES Every investor?s needs and goals are different. To meet these needs, India Infoline provides a comprehensive set of research reports, so that one can take the right investment decisions regardless of their investing preferences! The Research and Development at India Infoline is done at its Head office Mumbai. The R&D department forwards all the details regarding all stocks and scripts to all the branches through Internet.. The quarries regarding stock positions and other relevant matter of the branch heads of each branch is being solved through teleconference.

Institutional Research - Each individual company is analyzed and its results are placed on our site. Here Rating is given on relative basis, in the form of underperformer, neutral and out performer.

Out performer: This stock will outperform the market by giving a relatively higher return than a market-based index.

Neutral: This stock is expected to more or less give you the index rate of return or a return not significantly higher or lower than the market index.

Underperformer: This stock is expected to lose value on a relative basis when compared to a market-based index. Sector Watch – Here each sector is analyzed thoroughly. For eg. Pharma sector, automotive sector, and various other sectors.

INDIA INFOLINE DEPOSITORY SERVICES

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Dematerialization and trading in the demat mode is the safer and faster alternative to the physical existence of securities. Demat as a parallel solution offers freedom from delays, thefts, forgeries, settlement risks and paper work. This system works through depository participants (DPs) who offer demat services and the securities are held in the electronic form for the investor directly by the Depository.

India Infoline Depository Services offers dematerialization services to individual and corporate investors. India Infoline is a registered Depository Participant (DP) with National Securities Depository Ltd. (NSDL). It has a team of professionals and the latest technological expertise dedicated exclusively to our demat department, apart from a national network of franchisee, making our services quick, convenient and efficient. At India Infoline, the commitment is to provide a complete demat solution which is simple, safe and secure.

? BENEFITS OF TRADING WITH INDIA INFOLINE
?

India Infoline offers the facility to trade at two major commodity exchanges of the country: 1. Multi Commodity Exchange of India Ltd, Mumbai (MCX) and 2. National Commodity and Derivative Exchange, Mumbai (NCDEX).

?

India Infoline also equips you with world-class research, based on technical and fundamental study of all major commodities.

?

What?s more India Infoline is in the process of launching several trading products and strategies to help you trade in the commodity futures segment.

India Infoline is a registered Stock Broker with the Bombay Stock Exchange and National Stock Exchange to trade on behalf of clients. The screen-based trading is done on BOLT- BSE Online Trading and NEAT- National Exchange Automated Trading, terminals. There are two types of transactions executed on these terminals viz. intra-day and delivery based transactions. Intraday transactions are those, in which the squaring up of deal is done on the same day, while in delivery

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based transaction the squaring up is not done on the same day, but the stock is to be traded on the basis of rolling settlement i.e. T+2. The Brokerage of Intraday transaction is 0.10% single side, while brokerage on delivery based transactions is 0.50% on both side, i.e. while purchasing as well as selling. SMS SERVICES

Payment Mode: Plan 6 Months 12 Months Amount Rs.300 Rs.500 Cheque/DD (In favour of) : "India Infoline Media & Research Services Ltd." Send to India Infoline Ltd., SMS Dept., Nariman Bhavan, 2/12, 12th Floor, Nariaman Point, Mumbai - 400021.
Cheque should be AT PAR DD should be Payable at Mumbai. Please write your name and mobile number at the back side of the cheque/DD.

For any query contact 022-66693211 / 12 / 13 / 14 or email us at [email protected]

We are the proud pioneers to launch VAS Service - One of its kind in the stock market industry. If you are a 5paisa customer, we dont want you to make an effort to seek information about your stocks. Instead we aim to provide you with all the vital information over SMS. Real-time News pertaining only to your portfolio.

Payment Mode: Real-time News pertaining only to your portfolio. Daily Equity and Bullion Market Updates. Net Position of your Top 5 stocks (Scrip, Qty, Direct Debit from your account Subscribe through SMS

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Closing Price).
Updates on Ledger Balance on daily basis. Stock ideas based on strong research . Updates on your stock price during market hours.

You just need to type SUB (your client id) and send the sms to 67675555 For example your client id is MITR3 then type SUB MITR3 and send the sms to 67675555 Call and Subscribe on 022-66693211 / 12 / 13 / 14

Grab this opportunity for just Rs.249 per month

Email : [email protected]

Plan 3 Months 6 Months 12 Months 12 Months (SMS + Weekly Newsletter)

Amount Rs.1550 Rs.2800 Rs.5500 Rs.6000

Plans above has a free trial for 3 days.

You can trade comfortably with India Infoline. Get quality trading calls and profitable investment ideas on your mobile phones. In our continuous efforts to make investing easier, we have launched the India Infoline SMS Alert service. As part of this service our Chart Buster Calls and Stock Ideas shall be disseminated to our on-line trading customers via mobile phones in the form of short messages.

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MARKET COVERAGE

Presence across India

Amristar

Dehradun Ambala Haridwar Roorkee Chandigarh Lucknow Sriganganagar Delhi Meerut Jaipur Jodhpur Udaipur Kanpur Bareilly Saharanpur Kurukshetra Moradabad Aligarh Patna Guwahati

Bhuj Surat

Bhopal Gandhinagar Ujjain Baroda Indore Rajkot Vapi Jamshedpur Kolkata Bhilai Nasik Dewas Gwalior Ranchi Asansol Durgapur

Mumbai Thane Pune Bhimavaram Hyderabad Secunderabad Nizamabad Belgaum Hubli Goa Bangalore Kakinada Vijaywada Rajmundhry Vizag Guntur Nizamabad Vizianagram Bhubaneshwar

Kolhapur

Cochin

Pondicherry

Manjeri Madurai Trichi Coimbatore Trivandrum

Chennai

?

Customers can access us over the phone, the Internet, at our branches or via Relationship Managers

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? ? ?

Optimum use of technology allows us to provide seamless service across channels Wide reach across India with a network of over 650 branches Our Manpower Strength stands at almost 12,000 employees all over India.

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?

Major player of the industry

?

S.S.KANTILAL

ISHWARLAL

SECURITIES

PVT.

LTD.

(SHAREKHAN.COM): Sharekhan, India?s leading stock broker is the retail arm of SSKI, and offers you depository services and trade execution facilities for equities, derivatives and commodities backed with investment advice tempered by decades of broking experience. A research and analysis team is constantly working to track performance and trends. That?s why Sharekhan has the trading products, which are having one of the highest success rates in the industry. Sharekhan is having 240 share shops in 110 cities; the largest chain of retail share shops in India is of Sharekhan. In future, Sharekhan is planning to enter in Mutual funds, Insurance sector and banking sector to expand beyond the market currently covered by it. And it has started MF (Mutual Funds) on priority basis but wants to grow in it. ? ICICI WEB TRADE LTD. (ICICIdirect.com): ICICIdirect.com was the first entrant into e-broking. ICICdirect.com provides the 3-in-1 to the users which ties in their saving bank account and their Demat account to their brokerage account electronically. This integration ensures that money is transferred to/from their bank account and the shares are transferred from/to their Demat account automatically without writing any cheques or transfer instructions while carrying out their trades in shares.

ICICIdirect.com has the option of trading in shares in cash, margin or spot segments. An investor can also invest in 14 Mutual Funds (Prudential ICICI MF, Franklin Templeton India MF, Alliance Capital MF, JM MF, Birla Sun Life MF, Sundaram MF, IL&FS MF, Principal MF, HDFC MF, Standard Chartered MF, Reliance Capital MF, Kotak Mahindra MF, TATA MF and DSP MERRILL LYNCH MF) through their trading account. ICICIdirect.com doesn’t provide the facility of trading in a traditional way.

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? KOTAK SECURITIES LIMITED (kotakstreet.com): Kotak Securities Ltd., a strategic joint venture between Kotak Mahindra Bank and Goldman Sachs (holding 25% - one of the world?s leading investment banks and brokerage firms) is India?s leading stock broking house with a market share of 5 - 6 %. Kotak Securities Ltd. has been the largest in IPO distribution - It was ranked number One in 2003-04 as Book Running Lead Managers in public equity offerings by PRIME Database. It has also won the Best Equity House Award from Finance Asia - April 2004.

Kotak Securities Ltd is also a depository participant with National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL) providing dual benefit services wherein the investors can use the brokerage services of the company for executing the transactions and the depository services for settling them. The company has 42 branches servicing around 1, 00,000 customers. Kotakstreet.com the online division of Kotak Securities Limited offers Internet Broking services and also online IPO and Mutual Fund Investments.

Kotak Securities Limited manages assets over 1700 crores under Portfolio Management Services (PMS) which is mainly to the high end of the market. Kotak Securities Limited has newly launched “Kotak Infinity” as a distinct discretionary Portfolio Management Service which looks into the middle end of the market. ? India Bulls: Indiabulls is India's leading retail financial services company with 77 locations spread across 64 cities. Its size and strong balance sheet allows providing varied products and services at very attractive prices, our over 750 Client Relationship Managers are dedicated to serving your unique needs.

Indiabulls is lead by a highly regarded management team that has invested crores of rupees into a world class Infrastructure that provides real-time service & 24/7 access to all information and products. The Indiabulls Professional Network offers realtime prices, detailed data and news, intelligent analytics, and electronic trading

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capabilities, right at your finger-tips. This powerful technology is complemented by our knowledgeable and customer focused Relationship Managers.

Indiabulls offers a full range of financial services and products ranging from Equities, Derivatives, Demat services and Insurance to enhance wealth and to achieve the financial goals. ? MOTILAL OSWAL SECURITIES LTD. (MOSt):
One of the top-3 stock-broking houses in India, with a dominant position in both

institutional and retail broking, MOSt is amongst the best-capitalized firms in the broking industry in terms of net worth. MOSt was founded in 1987 as a small subbroking unit, with just two people running the show. Focus on customer-firstattitude, ethical and transparent business practices, respect for professionalism, research-based value investing and implementation of cutting-edge technology have enabled it to blossom into a thousand-member team.

The institutional business unit has relationships with several leading foreign institutional investors (FIIs) in the US, UK, Hong Kong and Singapore. In a recent media report MOSt was rated as one of the top-10 brokers in terms of business transacted for FIIs. The retail business unit provides equity investment solutions to more than 50,000 investors through 270 outlets spanning 150 cities and 22 states. MOSt provides Advice-Based Broking, Portfolio Management Services (PMS), E-Broking Services, Depository Services, Commodities Trading, and IPO and Mutual Fund Investment Advisory Services. Its Value PMS Scheme gave a 160% post-tax return for the year ended March 2004. In AsiaMoney Brokers Poll 2003 MOSt has been rated as the Best Domestic Research House- Mega Funds ,while in 2000 and 2002 it has been rated as the Best Domestic Equity Research House and Second best amongst Indian Brokerage firms respectively.

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? HDFC SECURITIES LTD (HDFCsec): HDFC sec is a brand brought to you by HDFC Securities Ltd, which has been promoted by the HDFC Bank & HDFC with the objective of providing the diverse customer base of the HDFC Group and other investors a capability to transact in the Stock Exchanges & other financial market transactions. The services comprise online buying and selling of equity shares on the National Stock Exchange (NSE). Buying and selling of select corporate debt and government securities on the NSE would be introduced in a subsequent phase. In a few months, they will also start offering the following online trading services on the BSE and NSE: 1. Buying and selling of shares on the BSE 2. Arbitrage between NSE & BSE 3. Trading in Derivatives on the NSE 4. Margin trading products. They are also planning to include buying and selling of Mutual Funds, IPO subscriptions, Right issues, purchase of Insurance policies and asset financing. ? UTI SECURITIES LTD.: (UTISEL) UTI Securities Ltd was incorporated on June 24, 1994 by Unit Trust of India as a 100% subsidiary and on the repealing of the UTI Act, the capital is now held by the Administrator of the Specified Undertaking of Unit Trust of India (ASUUTI). UTI Securities has been working as an independent professional entity for providing financial intermediary and advisory services to its corporate and retail clientele. The Company has presence in major cities with 20 branches and 50 franchisees to service a wide range of clients. The company has also invested in the joint-venture company with Standard Chartered Bank viz. Standard Chartered UTI Securities (P) Ltd. that is engaged in primary dealership and Government securities. The company is very soon going to start Commodity Trading through its subsidiary, USEc Commodities Ltd, which provides facility of commodity trading on NCDEX and MCX.

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? IDBI Capital Market Services Ltd. IDBI Capital is a leading Indian securities firm offering a complete suite of products and services to individual, institutional and corporate clients. IDBI Capital Market Services Ltd. (IDBI Capital), a wholly owned subsidiary of Industrial Development Bank of India (IDBI), is a leading Indian securities firm, offering a complete suite of products and services to individual, institutional and corporate clients. The services include fixed income trading, equities brokerage, debt and equity derivatives, research, private placements, depository services, portfolio management and distribution of financial products. Over the last five years, we have emerged as a leading player in each of these businesses.

? ? ? ? ? ? ? ? ? ? ?

March 1995 - Commenced Equity Broking on NSE CM segment July 1995 - Built agent Distribution Network across the country October 1996 - Commenced Debt Broking on NSE WDM segment December 1996 - Started operations as a Depository Participant 1996 - Started to act as Arranger to Privately Placed Bond issues April 1998 - Commenced operations as a Portfolio Manager February 1999 - Acquired membership of BSE, Mumbai November 1999 - Started operations as a Primary Dealer June 2000 - Acquired Derivatives memberships of BSE and NSE March 2002 - Achieved an outright secondary market turnover exceeding Rs100,000 cr in G-Secs October 2002- Commenced trading in Interest Rate Swaps

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? Refco - Sify Securities India Pvt. Ltd Refco-Sify Securities India Pvt. Ltd., headquartered in Mumbai, is a joint venture between the Refco Group Holding Ltd., USA; and Satyam Infoway Limited (NASDAQ: SIFY) to offer online and offline equity and derivatives trading for retail customers as well as execution and clearing services for financial institutions. Refco also provides clients with prime brokerage services, fixed income, equities, foreign exchange, OTC derivatives and asset management. Refco is a leader in providing clients with the latest technological advances in products and services. Its proprietary systems and global infrastructure provide the flexibility to meet all client requirements.

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SWOT ANALYSIS
During this training at India Infoline, I had come to know the Strengths – Weaknesses – Opportunities – Threats for the company and it is very useful for a company to analyze them. Therefore, the SWOT analysis is presented here and the suggestions for maintaining strengths and removing weaknesses are explained.

STRENGTHS: ? Well-maintained infrastructure. ? Dedicated, Intelligent and Loyal staff. ? On-line trading products. ? Lowest brokerage and other charges w.r.t. Competitors. ? The best investment advice correct up to 70-90 % through dedicated ? Research and reports. ? Wide product range to enable the clients to choose the best alternative. ? One of the best DPs in India. ? A positive image in the existing clients.

WEAKNESSES: ? Less awareness in the market. ? Time consuming process for account opening, resolving the problems of the customers, etc. ? Service quality is not maintained accordingly how they are promoted.

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OPPORTUNITIES: ? Slope of stock market towards delivery based transaction. ? Large potential market for delivery and intra-day transactions. ? Open interest of the people to enter in stock market for investing. ? Attract the customers who are dissatisfied with other broker & DPs. ? An indirect opportunity generated by the market from its bullishness. ? Large untapped market in the Ahmedabad city. THREATS: ? Decreasing rates of brokerage in the market. ? Increasing competition against other brokers & DPs ? Poor marketing activities for making the company known among the customers. ? A threat of loosing clients for any kind of weakness of the company. ? Loosing the untapped market with the entry of the competitors.

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? Findings
? India Infoline is among the best broking firms, preferred by the customer. ? Customer of India Infoline is satisfied with its service. ? Most of the companies provide similar brokerage slab to the customer. ? People trade only in equity; most of the people do not trade in derivatives & commodity. ? People prefer the firm which offers low brokerage . ? People are not aware of the benefits of trading in derivatives so lots need to be done in this direction. ? People generally prefers safe & risk less investment avenue. Some people have fear of stock market in their mind. ? People wants to invest in stock market but they have not adequate knowledge of stock market so firms should educate people & help them to invest in stock market. ? Infoline can focus on mutual fund & Insurance. Lots of opportunity is there in both this investment option.

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BIBLIOGRAPHY
? Kothari C.R., Research Methodology, New Delhi, Vikas Publishing House pvt.Ltd. 1978

WEBSITES:

1. www.bseindia.com 2. www.nseindia.com 3. www.India Infoline.com 5. www.5Paisa.com 4. www.ncdex.com. 5. www.mcx.com

NEWSPAPERS: ECONOMIC TIMES TIMES OF INDIA FINANCIAL EXPRESS

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