Fashion' earns Rs 85 mn from in-film advertising
MUMBAI: His forthcoming film 'Fashion' has got an 'A' certificate that may limit his audience size, but director-producer Madhur Bhandarkar has some reason to smile - of the Rs 220 million investment in the movie, it has already earned as much as Rs 85 million (Rs 8.5 crores) from in-film advertisement alone.
A co-production of UTV Motion Pictures and Bhandarkar Entertainment, "Fashion" has six prestigious brand placements - clothing brands Kimaya and Reebok, Lenovo laptop, Sunsilk shampoo, Cellucom and LG Electronics.
"The brands have been chosen carefully so they are relevant to the scenes where they will be displayed, without causing a jarring note," said a UTV marketing executive.
"Fashion", which stars Priyanka Chopra, Kangana Ranaut, Mugdha Godse and Arjan Baweja, is set to release Oct 29.
In-film advertising has been gaining momentum in Bollywood. The sole reason is that while the products get visibility at a premium price, serving the purpose of their advertisers, filmmakers also earn handsome reve
Source : Dna India
MUMBAI: His forthcoming film 'Fashion' has got an 'A' certificate that may limit his audience size, but director-producer Madhur Bhandarkar has some reason to smile - of the Rs 220 million investment in the movie, it has already earned as much as Rs 85 million (Rs 8.5 crores) from in-film advertisement alone.
A co-production of UTV Motion Pictures and Bhandarkar Entertainment, "Fashion" has six prestigious brand placements - clothing brands Kimaya and Reebok, Lenovo laptop, Sunsilk shampoo, Cellucom and LG Electronics.
"The brands have been chosen carefully so they are relevant to the scenes where they will be displayed, without causing a jarring note," said a UTV marketing executive.
"Fashion", which stars Priyanka Chopra, Kangana Ranaut, Mugdha Godse and Arjan Baweja, is set to release Oct 29.
In-film advertising has been gaining momentum in Bollywood. The sole reason is that while the products get visibility at a premium price, serving the purpose of their advertisers, filmmakers also earn handsome reve
Source : Dna India