fame adlabs theatre project on ssm

[butterbabe_04]

i need help in ssm my topic is fame adlabs theatre . if any one have some info plz forward it

 

[pratik_mehta7]

hi butterbabe....well there are few links i could find on Adlabs....:

http://www.thehindubusinessline.com/life/2004/01/12/stories/2004011200120400.htm


http://www.blonnet.com/2003/05/10/stories/2003051002150600.htm


for some financial details look on to..:
http://www.karvy.com/compresearch/adlabs.pdf

 

[butterbabe_04]

hi;
pratik
thanks alot for ur links they were really helpful. but i need more in details .

thanks alot

 

[pratik_mehta7]

hi butterbabe........your Buttery talks are making us work overtime......ha ha ha.....

anyways some links to help you....buddy there is one very good book review on "THE 22 Immutable Laws of BRANDING..." you can relate it to ADLABS....for promotion mix.......

tell us if you want more.......we wll try to fing out..........

 

[butterbabe_04]

hi ;
actually i need all the 8 p's of ssm with regards to fame or pvr theatre any entertainment industry will do .

 

[vanamor]

dude even am doing project on theatre management if u get summore info plz send me.

 

[vikram chawla]

lets c...going one by one..
the product...is the movie experience...
price..movie ticket price,,price of various stuff at cafeterias..
place...the place where the theater is opened..(like the dome theatre is opened in outskirts of wadala)...while others are opened at prime places..
promotion: fame uses ooh publicity..
people: ticketing staff,,staff at the cafeteria,,top management
physical evidence: the infrastructure...seating arrangements..the lounge areas...uniforms..etc..
process: ticketing process..computerized..home delivery service..

 

[kartik]

To add to vikrams points, you could also create a service gap analysis where you can use your own experience of watching a movie at adlabs as a case study !